4.2 out of 5 stars
  • 5 Stars54%
  • 4 Stars27%
  • 3 Stars11%
  • 2 Stars5%
  • 1 Star3%
4.25 / 5 based on 1,436 Reviews


  • Step 1: Color protecting shampoo (13.5 oz) replenishes nutrients for Vibrancy Retention
  • Enriched with White Orchid Extract
  • Salon shampoo follows on from Pre-Wash Primer, cleansing and nourishing hair
  • Locks in color vibrancy and leaves hair radiant
  • Color safe shampoo helps hair retain natural movement
  • Designed for colored hair and infused with a conditioning polymer

Want to protect the brilliance and beauty of your freshly colored hair? Nexxus Color Assure Shampoo is a specially formulated salon shampoo for color treated hair that nourishes while helping to protect color vibrancy. It gently cleanses and reawakens colored hair to give you vibrant hair that moves with grace and fluidity. Use this shampoo for colored hair after the Nexxus Color Assure Pre-Wash Primer to protect your hair color for longer.

Enriched with White Orchid, Nexxus Color Assure Shampoo for colored hair uses its formula to replenish nutrients and helps maintain color vibrancy. Use it as Step 1 in the Nexxus Color Assure Vibrancy Retention Collection, after the Pre-Wash Primer.

Prime: Start with Nexxus Color Assure Primer to shield and protect hair during washing.


Cleanse hair with Nexxus Color Assure Shampoo. Apply the color-safe shampoo to wet hair, experiencing the creamy lather before rinsing.
Seal vibrancy with Nexxus Color Assure Conditioner – leave a few minutes and rinse.
Finish with Nexxus Color Assure Glossing Tonic, applied to damp hair, to unlock captivating shine.
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Top Questions See all 59 Q&A

Reviews (1436)
Q&A (15)
Media (107)
  • "Also doesn't leave your hair greasy and actually makes it feel clean. " in 1 review
  • "It definitely helps keep the pink in my hair & I'm impressed considering colors like mine are very hard to maintain." in 1 review
  • "I love this shampoo leaves my hair soft and silky." in 1 review
  • "I use this in addition to the conditioner and primer to keep my brightly colored hair look bright and new, I've never found anything that works so well to do that!" in 1 review
Misty J.
334 reviews
Beauty Junkie Expert Level 5
Such a great shampoo for color treated hair. I love the way it smells, help to keep my color fresh and bright. Doesn't leave any greasy residue and leaves my hair soft and manageable. *I rcvd this product complimentary for testing and (or) review these are my honest thoughts on how this product worked for me.* #nexxus #Influenster #gotitfree
Riley W.
Fort Worth, TX
146 reviews
Beauty Junkie Expert Level 4
I received this along with the conditioner counterpart complimentary and for testing purposes, and I couldn't have been happier with the results. This shampoo was honestly a shock for me. I wasn't really expecting much out of the product - I assumed it would be just like any other shampoo. I was very pleasantly surprised. I have very long hair that tends to lack volume, though it is thick and healthy. The shampoo not only made it feel super silky smooth to the touch, but seemed to repair a bit of my dead end concerns, along with any dryness that I may have been harboring without making me feel like an oil slick. It's lightly fragranced but I really like the scent of it - very floraly as the ingredient/packaging would suggest. It's fresh without being too overpowering. If you are sensitive to fragrance, I would suggest something else for you, but it's truly nothing that's going to be an assault to the senses. The packaging, though it has nothing to do with product performance, is very sleek and nice - I love the duochrome color shifts and while it doesn't mean much, it's pretty to look at. I will be repurchasing both the shampoo and the conditioner set simply because I've never used a shampoo that's made my hair feel quite this nice before.
Carrie L.
Rincon, GA
137 reviews
Beauty Junkie Expert Level 4
I use Nexxus Color Assure Shampoo along with the primer & conditioner. Nexxus is by far my favorite brand for hair products. When dying my hair though this combination works amazing to hold the color in for a super long time while leaving your hair smelling good, soft and manageable.
I am recieving this product to test for free for an honest review. I'm reviewing now because I actually already bought it and LOVE it :)
Bryce S.
Denton, TX
62 reviews
NEXXUS® COLOR ASSURE SHAMPOO FOR COLORED HAIR this stuff is AMAZING!!! My hair is shiny, soft, and fabulous! NEXXUS® COLOR ASSURE CONDITIONER FOR COLORED HAIR is also fantastic!!! Thanks #influenster #voxbox
Arieanna C.
Dover, NH
31 reviews
Beauty Junkie Expert Level 1
I loved how well this product worked! My hair felt smooth and looked so much healthier than it normally does. The color in my hair really popped. NEXXUS® COLOR ASSURE SHAMPOO FOR COLORED HAIR
Cassie U.
86 reviews
Beauty Junkie Expert Level 1
I love this shampoo! The smell is wonderful and it's light weight! My color hasn't faded since using this brand and my hair feels so soft! Would recommend!

I received this product free through Influenster for testing purposes. My review is 100% honest.
tiffany s.
Twin lakes, WI
295 reviews
Beauty Junkie Expert Level 4
Wow, the smell is great. I really love the smell of this shampoo i recieved for reviewing purposes. It kept my color looking great and my hair soft! It could do better for frizz,but overall Im happy. The price point is amazing for this quality shampoo! I will purchase in the future.
Madison B.
Arlington, VA
80 reviews
Beauty Junkie Expert Level 2
Received this product as part of a VoxBox. I don't have color treated hair, so I cannot speak to how it works for that purpose. I have long, thick hair and I do find that I have to use a lot of product to lather my hair. The shampoo smells nice and the scent lingers for several days. It has helped revive my damaged ends, but my scalp is slightly oiler than with my usual shampoo. Therefore, I am washing it more than normal. Overall, I think this would be good for someone with dry hair.
Brittany B.
279 reviews
Beauty Junkie Expert Level 4
I'm a natural redhead with hair on the finer side since i like to dye my hair from time to time. I needed a product that would hold my color and still give me the moisture i needed and this did just that. It didn't weigh down my hair nor dry it out when washing it. The smell is light and on the floral side, light hints of orchids which happen to be my favorite flower. This shampoo was a win win in my book, and i was super happy to had received it free for testing purposes thanks to Influenster and Nexxus. I will definitely buy myself when i run out of my current bottle
Liz R.
Paramount, CA
177 reviews
Beauty Junkie Expert Level 3
Love this shampoo!! First of all, the smell is amazing. It leaves your hair smelling like the shampoo even the next day. After the first wash I saw a difference. My hair was sooo soft, smelled really good, and my hair color seemed more vibrant. Thank you influenster for letting test this out! I would totally recommend this 100%
Adele D.
Toronto, ON
254 reviews
Beauty Junkie Expert Level 5
Is this good for thick hair?
Dana P.
Heath Springs, SC
248 reviews
Beauty Junkie Expert Level 4
Does any one with sensitive skin/scalp use this product? How does your skin react?
Rebecca N.
38 reviews
Beauty Junkie Expert Level 2
Did this shampoo make anyone else's hair look greasy?
Valerie M.
Mc Louth, KS
182 reviews
I just colored my hair purple will this be safe for my hair?
Brittany C.
Brewton, AL
320 reviews
Beauty Junkie Expert Level 4
My hair isn't colored. Would it benefit my natural hair at all?

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