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4.2 out of 5 stars
  • 5 Stars54%
  • 4 Stars27%
  • 3 Stars11%
  • 2 Stars5%
  • 1 Star3%
4.25 / 5 based on 1,411 Reviews


  • Step 1: Color protecting shampoo (13.5 oz) replenishes nutrients for Vibrancy Retention
  • Enriched with White Orchid Extract
  • Salon shampoo follows on from Pre-Wash Primer, cleansing and nourishing hair
  • Locks in color vibrancy and leaves hair radiant
  • Color safe shampoo helps hair retain natural movement
  • Designed for colored hair and infused with a conditioning polymer

Want to protect the brilliance and beauty of your freshly colored hair? Nexxus Color Assure Shampoo is a specially formulated salon shampoo for color treated hair that nourishes while helping to protect color vibrancy. It gently cleanses and reawakens colored hair to give you vibrant hair that moves with grace and fluidity. Use this shampoo for colored hair after the Nexxus Color Assure Pre-Wash Primer to protect your hair color for longer.

Enriched with White Orchid, Nexxus Color Assure Shampoo for colored hair uses its formula to replenish nutrients and helps maintain color vibrancy. Use it as Step 1 in the Nexxus Color Assure Vibrancy Retention Collection, after the Pre-Wash Primer.

Prime: Start with Nexxus Color Assure Primer to shield and protect hair during washing.


Cleanse hair with Nexxus Color Assure Shampoo. Apply the color-safe shampoo to wet hair, experiencing the creamy lather before rinsing.
Seal vibrancy with Nexxus Color Assure Conditioner – leave a few minutes and rinse.
Finish with Nexxus Color Assure Glossing Tonic, applied to damp hair, to unlock captivating shine.
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Top Questions See all 59 Q&A

Reviews (1411)
Q&A (15)
Media (107)
  • "Also doesn't leave your hair greasy and actually makes it feel clean. " in 1 review
  • "It definitely helps keep the pink in my hair & I'm impressed considering colors like mine are very hard to maintain." in 1 review
  • "I love this shampoo leaves my hair soft and silky." in 1 review
  • "I use this in addition to the conditioner and primer to keep my brightly colored hair look bright and new, I've never found anything that works so well to do that!" in 1 review
kirby p.
15 reviews
Beauty Junkie Expert Level 1
I’m naturally a blonde, but I color my hair every once in a while too brighten it up. I use this shampoo about 5 days a week and alternate between a this and a purple shampoo. I love this it’s totally worth the money and it smells so good.
Brittany B.
Ocoee, FL
108 reviews
Beauty Junkie Expert Level 2
I don’t have colored hair, so I don’t really know how well this works for treated hair. It is just fine for non colored bar, however. It smells fine and does its job just fine.
Haley S.
62 reviews
Beauty Junkie Expert Level 1
This has been my go-to shampoo/conditioner combo for 5 years. It's a high quality shampoo and doesn't require a large amount of shampoo in order to get the job done. This product is perfect for you if you color treat your hair and want to keep it happy and healthy. 
Sophie G.
32 reviews
Beauty Junkie Expert Level 1
I LOVE LOVE LOVE THIS SHAMPOO. Wish it was more affordable but love the effects. It smoothes and doesn’t fade my color quickly despite my everyday showering habits.
Geidi R.
27 reviews
Beauty Junkie Expert Level 1
It is excellent for the protection of the hair, the size is super because it yields a lot also that give life to the hair color
Molly M.
Ray City, GA
148 reviews
Beauty Junkie Expert Level 2
Love Love Love this shampoo. I color my hair to blonde every few months. I use this shampoo and does wonders on my hair. It smells great and layers great! Really helps keep my color and keeps out the brass.
meriem n.
422 reviews
Beauty Junkie Expert Level 4
I have been using for as long as I can remember. I have never had a problem.......... .......,.............
Cassie P.
2 reviews
I really liked this shampoo a lot it really made my hair feel so soft and smooth and it smelled very well . I usually buy this evry once a month because I am scared to try new products I feel like this one has done so much for me 
Anna S.
51 reviews
Beauty Junkie Expert Level 1
This was ok, I didn’t feel that it made my hair feel any different than most products but it’s not the worst thing I’ve used either
Angiiee R.
San José Escazú mall multiplaza tienda Columbia
176 reviews
Beauty Junkie Expert Level 3
AMO usar producto como este como tener mi cabello hermoso y de muchos colores y cuando lo use me enamoré realmente está divino
Adele D.
Toronto, ON
254 reviews
Beauty Junkie Expert Level 5
Is this good for thick hair?
Dana P.
Heath Springs, SC
248 reviews
Beauty Junkie Expert Level 4
Does any one with sensitive skin/scalp use this product? How does your skin react?
Brittany C.
Brewton, AL
319 reviews
Beauty Junkie Expert Level 4
My hair isn't colored. Would it benefit my natural hair at all?
Valerie M.
Mc Louth, KS
173 reviews
I just colored my hair purple will this be safe for my hair?
Rebecca N.
38 reviews
Beauty Junkie Expert Level 2
Did this shampoo make anyone else's hair look greasy?

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