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4.2 out of 5 stars
  • 5 Stars54%
  • 4 Stars27%
  • 3 Stars11%
  • 2 Stars5%
  • 1 Star3%
4.25 / 5 based on 1,410 Reviews


  • Step 1: Color protecting shampoo (13.5 oz) replenishes nutrients for Vibrancy Retention
  • Enriched with White Orchid Extract
  • Salon shampoo follows on from Pre-Wash Primer, cleansing and nourishing hair
  • Locks in color vibrancy and leaves hair radiant
  • Color safe shampoo helps hair retain natural movement
  • Designed for colored hair and infused with a conditioning polymer

Want to protect the brilliance and beauty of your freshly colored hair? Nexxus Color Assure Shampoo is a specially formulated salon shampoo for color treated hair that nourishes while helping to protect color vibrancy. It gently cleanses and reawakens colored hair to give you vibrant hair that moves with grace and fluidity. Use this shampoo for colored hair after the Nexxus Color Assure Pre-Wash Primer to protect your hair color for longer.

Enriched with White Orchid, Nexxus Color Assure Shampoo for colored hair uses its formula to replenish nutrients and helps maintain color vibrancy. Use it as Step 1 in the Nexxus Color Assure Vibrancy Retention Collection, after the Pre-Wash Primer.

Prime: Start with Nexxus Color Assure Primer to shield and protect hair during washing.


Cleanse hair with Nexxus Color Assure Shampoo. Apply the color-safe shampoo to wet hair, experiencing the creamy lather before rinsing.
Seal vibrancy with Nexxus Color Assure Conditioner – leave a few minutes and rinse.
Finish with Nexxus Color Assure Glossing Tonic, applied to damp hair, to unlock captivating shine.
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Top Questions See all 59 Q&A

Reviews (1410)
Q&A (15)
Media (107)
  • "Also doesn't leave your hair greasy and actually makes it feel clean. " in 1 review
  • "It definitely helps keep the pink in my hair & I'm impressed considering colors like mine are very hard to maintain." in 1 review
  • "I love this shampoo leaves my hair soft and silky." in 1 review
  • "I use this in addition to the conditioner and primer to keep my brightly colored hair look bright and new, I've never found anything that works so well to do that!" in 1 review
Desiree G.
345 reviews
Beauty Junkie Expert Level 5
I love this shampoo and conditioner by Nexxus the collide assure is gray for nut color treated hair. It smells great and makes my hair soft and shiny.
Micah E.
Burley, ID
24 reviews
Beauty Junkie Expert Level 4
After a fresh color this set of shampoo and conditioner was nice to have. It didn’t have a strong smell and it help my color not bleed onto my blonde.
Sharon H.
230 reviews
Doesn't have the same shine and softness as the other nexxus shampoos, but I bring this one when I travel because i highly prefer it to hotel shampoos
Claudia Q.
Pembroke Pines, FL
78 reviews
Beauty Junkie Expert Level 1
I used this when i dyed my hair red and it for sure left my hair nice and kept the color shine and not a dull orange faded color. it’s worth the price
Lisa W.
San Diego, CA
12 reviews
I absolutely love this product it works wonderfully for my hair and helps with no split ends, frizz and tangles...my hair is usually really difficult.
Melanie T.
Loma Linda
20 reviews
Beauty Junkie Expert Level 1
I accidentally bought the colored version and I don’t color my hair but I love this product!! Smells great! Doesn’t strip my hair of all oil entirely.
Kayla L.
Ewing, NJ
77 reviews
Beauty Junkie Expert Level 2
This made the color in my hair stay pretty vibrate/lasted a bit longer than using other brands. It lathers up but not too much. Scent is ‘t bad either.
Elena M.
California, PA
9 reviews
Love this shampoo. Keeps hair color lasting longer and healthier. Coloring your hair damages it and this shampoo keeps it looking and feeling healthy.
Janellie C.
Mission, TX
91 reviews
Beauty Junkie Expert Level 1
This product was absolutely amazing, I have my hair colored and it helped me keep that shine and volume in my hair. Definitely recommend this product
Maraam A.
65 reviews
Beauty Junkie Expert Level 2
This shampoo not only smells good, but works amazingly!! It’s truly been hard for me to look for the perfect shampoo but I think I just found it !!!
Adele D.
Toronto, ON
254 reviews
Beauty Junkie Expert Level 5
Is this good for thick hair?
Dana P.
Heath Springs, SC
248 reviews
Beauty Junkie Expert Level 4
Does any one with sensitive skin/scalp use this product? How does your skin react?
Brittany C.
Brewton, AL
319 reviews
Beauty Junkie Expert Level 4
My hair isn't colored. Would it benefit my natural hair at all?
Valerie M.
Mc louth , KS
173 reviews
I just colored my hair purple will this be safe for my hair?
Rebecca N.
38 reviews
Beauty Junkie Expert Level 2
Did this shampoo make anyone else's hair look greasy?

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