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4.2 out of 5 stars
  • 5 Stars54%
  • 4 Stars27%
  • 3 Stars11%
  • 2 Stars5%
  • 1 Star3%
4.25 / 5 based on 1,410 Reviews


  • Step 1: Color protecting shampoo (13.5 oz) replenishes nutrients for Vibrancy Retention
  • Enriched with White Orchid Extract
  • Salon shampoo follows on from Pre-Wash Primer, cleansing and nourishing hair
  • Locks in color vibrancy and leaves hair radiant
  • Color safe shampoo helps hair retain natural movement
  • Designed for colored hair and infused with a conditioning polymer

Want to protect the brilliance and beauty of your freshly colored hair? Nexxus Color Assure Shampoo is a specially formulated salon shampoo for color treated hair that nourishes while helping to protect color vibrancy. It gently cleanses and reawakens colored hair to give you vibrant hair that moves with grace and fluidity. Use this shampoo for colored hair after the Nexxus Color Assure Pre-Wash Primer to protect your hair color for longer.

Enriched with White Orchid, Nexxus Color Assure Shampoo for colored hair uses its formula to replenish nutrients and helps maintain color vibrancy. Use it as Step 1 in the Nexxus Color Assure Vibrancy Retention Collection, after the Pre-Wash Primer.

Prime: Start with Nexxus Color Assure Primer to shield and protect hair during washing.


Cleanse hair with Nexxus Color Assure Shampoo. Apply the color-safe shampoo to wet hair, experiencing the creamy lather before rinsing.
Seal vibrancy with Nexxus Color Assure Conditioner – leave a few minutes and rinse.
Finish with Nexxus Color Assure Glossing Tonic, applied to damp hair, to unlock captivating shine.
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Top Questions See all 59 Q&A

Reviews (1410)
Q&A (15)
Media (107)
  • "Also doesn't leave your hair greasy and actually makes it feel clean. " in 1 review
  • "It definitely helps keep the pink in my hair & I'm impressed considering colors like mine are very hard to maintain." in 1 review
  • "I love this shampoo leaves my hair soft and silky." in 1 review
  • "I use this in addition to the conditioner and primer to keep my brightly colored hair look bright and new, I've never found anything that works so well to do that!" in 1 review
Anna C.
Middle River, MD
360 reviews
I use this on my direct dyed hair and it really does help the color stay vibrant a long time. You have to get used to the low foam of low sulfate products. Foam doesn't mean clean.
Beth D.
133 reviews
Beauty Junkie Expert Level 2
This shampoo and conditioner smells great and left my hair feeling clean and soft. My color treated hair appears to have remained vibrant through several washes.
Jessica F.
Houston, TX
1 review
The product weighted down my hair and it got oily fast. Using this. I had to wash my hair daily. It is not for those with oily hair or curls, it took the bounce out of my curls
Rachel B.
Trevose, PA
115 reviews
Beauty Junkie Expert Level 1
Got this as a free sample in a voxbox! It has a really nice smell but I don't have colored hair so I'm not sure how well that works. Leaves my hair feeling clean
Maggie H.
130 reviews
Beauty Junkie Expert Level 4
Love this shampoo, the smell is amazing, it doesn't dry out my hair like many other shampoos. It helps my color treated hair stay vibrant. It is also pretty affordable.
Crestview, FL
12 reviews
This was part of my first Vox Box! I loved it! It gave me a good lather and made my hair feel very clean. The only thing I wish that was different, was a stronger fragrance.
Michaela P.
1 review
I like this in terms of color protection, however it just doesn't seem too great on the cleanliness. I noticed it left my hair pretty oily still, but my color did last a good while between coloring.
Anne V.
Kansas City, MO
23 reviews
Nice shampoo. Freshly colored my hair before using, definitely seemed as though helped color last longer than normally would. Bottle lasted for a good period of time.
Kathy B.
86 reviews
Beauty Junkie Expert Level 3
I love that this Nexxus shampoo and conditioner has a sulfate free formula that doesn't strip my hair of its natural oils. I get clean feeling hair that smells amazing!
Andrea N.
Columbus, OH
267 reviews
Beauty Junkie Expert Level 5
I tried this and the conditioner one and I love it I would love to get it again or smelled amazing didn't leave my hair feeling heavy and greasy but it's expensive
Adele D.
Toronto, ON
254 reviews
Beauty Junkie Expert Level 5
Is this good for thick hair?
Dana P.
Heath Springs, SC
248 reviews
Beauty Junkie Expert Level 4
Does any one with sensitive skin/scalp use this product? How does your skin react?
Brittany C.
Brewton, AL
319 reviews
Beauty Junkie Expert Level 4
My hair isn't colored. Would it benefit my natural hair at all?
Valerie M.
Mc louth , KS
173 reviews
I just colored my hair purple will this be safe for my hair?
Rebecca N.
38 reviews
Beauty Junkie Expert Level 2
Did this shampoo make anyone else's hair look greasy?

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