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4.2 out of 5 stars
  • 5 Stars54%
  • 4 Stars27%
  • 3 Stars11%
  • 2 Stars5%
  • 1 Star3%
4.25 / 5 based on 1,411 Reviews


  • Step 1: Color protecting shampoo (13.5 oz) replenishes nutrients for Vibrancy Retention
  • Enriched with White Orchid Extract
  • Salon shampoo follows on from Pre-Wash Primer, cleansing and nourishing hair
  • Locks in color vibrancy and leaves hair radiant
  • Color safe shampoo helps hair retain natural movement
  • Designed for colored hair and infused with a conditioning polymer

Want to protect the brilliance and beauty of your freshly colored hair? Nexxus Color Assure Shampoo is a specially formulated salon shampoo for color treated hair that nourishes while helping to protect color vibrancy. It gently cleanses and reawakens colored hair to give you vibrant hair that moves with grace and fluidity. Use this shampoo for colored hair after the Nexxus Color Assure Pre-Wash Primer to protect your hair color for longer.

Enriched with White Orchid, Nexxus Color Assure Shampoo for colored hair uses its formula to replenish nutrients and helps maintain color vibrancy. Use it as Step 1 in the Nexxus Color Assure Vibrancy Retention Collection, after the Pre-Wash Primer.

Prime: Start with Nexxus Color Assure Primer to shield and protect hair during washing.


Cleanse hair with Nexxus Color Assure Shampoo. Apply the color-safe shampoo to wet hair, experiencing the creamy lather before rinsing.
Seal vibrancy with Nexxus Color Assure Conditioner – leave a few minutes and rinse.
Finish with Nexxus Color Assure Glossing Tonic, applied to damp hair, to unlock captivating shine.
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Top Questions See all 59 Q&A

Reviews (1411)
Q&A (15)
Media (107)
  • "Also doesn't leave your hair greasy and actually makes it feel clean. " in 1 review
  • "It definitely helps keep the pink in my hair & I'm impressed considering colors like mine are very hard to maintain." in 1 review
  • "I love this shampoo leaves my hair soft and silky." in 1 review
  • "I use this in addition to the conditioner and primer to keep my brightly colored hair look bright and new, I've never found anything that works so well to do that!" in 1 review
Deborah D.
Las Vegas, NV
24 reviews
This is the only product I buy, simply because it is great with my hair. I have tried others, but found them disappointing. This is great with color treated hair!
Laura C.
Sherman oaks , CA
81 reviews
Beauty Junkie Expert Level 3
I got this for free for testing purposes... Like this product very much! Except that for oily hair is not the best. But I do like it and would recommended for normal to dry hair!
Cebrina D.
Carlsbad, NM
37 reviews
Beauty Junkie Expert Level 2
Loved it! Helped keep my hair a golden blonde! And left my hair shiny and soft. Very easy to use and a little goes a long way. Especially because my hair is long! 
Sherri H.
Christiansbrg, VA
69 reviews
Beauty Junkie Expert Level 2
I absolutely love this shampoo! The fragrance is amazing. It makes my hair so soft and smooth. It kept my hair color very vibrant. I would highly recommend it.

Jennifer V.
Boone, NC
9 reviews
I'm not a fan of this shampoo and conditioner. The only good thing is that it is sulfate free. It doesn't lather well. It left my hair feeling greasy and wet all day. I will not be using this product again. I'm going to have to throw it away,
Oriana G.
Cape Coral, FL
50 reviews
Beauty Junkie Expert Level 2
It’s a great shampoo and the only negative I have is the shape of the bottle. It’s hard to hold on to and squeeze when your hands are wet and slippery in the shower.
Catherine D.
23 reviews
Beauty Junkie Expert Level 2
I received this from Influenster for a review. It did not do anything for my hair. The scent was nice but kind of strong. I ended up giving this to my mom and she said it is ok.
Angel C.
Houston, TX
193 reviews
Beauty Junkie Expert Level 2
Loved this sulfate free shampoo on my color treated hair. It felt so damaged and dry before trying this! Thanks for choosing me to try this out Influenster! Yay!
Rosalyn J.
172 reviews
I was not impressed with this hair product at all. Besides smelling really nice, it left my hair tangles every time I used it. I also feel it is way over priced!
Elisa T.
Garland, TX
24 reviews
I love this shampoo leaves my hair soft and silky. Smells great too. If you have thick hair and unruly I recommend this product other shampoos leave my hair rough and unmanageable
Adele D.
Toronto, ON
254 reviews
Beauty Junkie Expert Level 5
Is this good for thick hair?
Dana P.
Heath Springs, SC
248 reviews
Beauty Junkie Expert Level 4
Does any one with sensitive skin/scalp use this product? How does your skin react?
Brittany C.
Brewton, AL
319 reviews
Beauty Junkie Expert Level 4
My hair isn't colored. Would it benefit my natural hair at all?
Valerie M.
Mc Louth, KS
173 reviews
I just colored my hair purple will this be safe for my hair?
Rebecca N.
38 reviews
Beauty Junkie Expert Level 2
Did this shampoo make anyone else's hair look greasy?

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