4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars27%
  • 3 Stars11%
  • 2 Stars5%
  • 1 Star3%


  • Step 1: Color protecting shampoo (13.5 oz) replenishes nutrients for Vibrancy Retention
  • Enriched with White Orchid Extract
  • Salon shampoo follows on from Pre-Wash Primer, cleansing and nourishing hair
  • Locks in color vibrancy and leaves hair radiant
  • Color safe shampoo helps hair retain natural movement
  • Designed for colored hair and infused with a conditioning polymer

Want to protect the brilliance and beauty of your freshly colored hair? Nexxus Color Assure Shampoo is a specially formulated salon shampoo for color treated hair that nourishes while helping to protect color vibrancy. It gently cleanses and reawakens colored hair to give you vibrant hair that moves with grace and fluidity. Use this shampoo for colored hair after the Nexxus Color Assure Pre-Wash Primer to protect your hair color for longer.

Enriched with White Orchid, Nexxus Color Assure Shampoo for colored hair uses its formula to replenish nutrients and helps maintain color vibrancy. Use it as Step 1 in the Nexxus Color Assure Vibrancy Retention Collection, after the Pre-Wash Primer.

Prime: Start with Nexxus Color Assure Primer to shield and protect hair during washing.


Cleanse hair with Nexxus Color Assure Shampoo. Apply the color-safe shampoo to wet hair, experiencing the creamy lather before rinsing.
Seal vibrancy with Nexxus Color Assure Conditioner – leave a few minutes and rinse.
Finish with Nexxus Color Assure Glossing Tonic, applied to damp hair, to unlock captivating shine.
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Top Questions See all 61 Q&A

Reviews (1,459)
Q&A (17)
Media (109)
  • "Also doesn't leave your hair greasy and actually makes it feel clean. " in 1 review
  • "It definitely helps keep the pink in my hair & I'm impressed considering colors like mine are very hard to maintain." in 1 review
  • "I love this shampoo leaves my hair soft and silky." in 1 review
  • "I use this in addition to the conditioner and primer to keep my brightly colored hair look bright and new, I've never found anything that works so well to do that!" in 1 review
Angie S.
32 reviews
Beauty Junkie Expert Level 1
El olor de este shampoo es delicioso, la textura es bastante densa, a mi particularmente el cabello se vuelve graso más rápido de lo normal, pero sigue siendo un buen producto.
Kim t.
Sharpsburg, MD
121 reviews
Beauty Junkie Expert Level 2
Cons: Hasn't done much for my color treated hair. I haven't noticed any difference in that aspect.
Not worth the price.
Pros: Leaves my hair silky soft. Feels like I just left the salon. Smells great!
Karalynn B.
164 reviews
Beauty Junkie Expert Level 4
I received this product free for testing purposes thanks to influenster. Smelled great, but took way longer than my normal shampoo to rinse out. Seemed to wash my hair well.
Yvonne E.
Bloomington, CA
11 reviews
Beauty Junkie Expert Level 3
Great smell, definitely left my hair silky soft! It also seems good for dyed hair, v minimal fading! Left my hair feeling very clean but not too stripped of its natural oils
Elysia G.
55 reviews
Beauty Junkie Expert Level 1
Smells so good! I didn't notice it helping my dyed hair from fading. It did clean my hair and left it soft. I received this product free from Influenster for testing purposes.
Emily H.
50 reviews
Beauty Junkie Expert Level 1
This shampoo and conditioner complete all rehidrates and smoothness your hair and keeps it fresh it doesn't have the best long lasting smell but it still works great it is perfect for an every day use
Ashley T.
Roseville, CA
78 reviews
I love anything by Nexxus! This shampoo is great for us ladies with color hair and smells amazing! It doesn't dry out your hair and leaves it feeling great. Highly recommend
Jami A.
34 reviews
Beauty Junkie Expert Level 1
This is a light weight Shampoo and i love that about it. Most shampoos are so rough when lathering it on my hair  but this one did not. It also has a great scent! 
Britne E.
Lake Station, IN
156 reviews
Beauty Junkie Expert Level 2
This shampoo cleans my hair well and leaves a very nice smell afterward. I am completely satisfied with this product that I received complimentary in exchange for this review.
Miranda T.
211 reviews
Beauty Junkie Expert Level 3
Leaves my hair shiny and doesn't strip the color from my hair. Great product overall.

I received this product for free in exchange for an honest review. All opinions are my own.
Adele D.
Toronto, ON
254 reviews
Beauty Junkie Expert Level 5
Is this good for thick hair?
Dana P.
Heath Springs, SC
248 reviews
Beauty Junkie Expert Level 4
Does any one with sensitive skin/scalp use this product? How does your skin react?
Rebecca N.
38 reviews
Beauty Junkie Expert Level 2
Did this shampoo make anyone else's hair look greasy?
Valerie M.
Mc Louth, KS
183 reviews
I just colored my hair purple will this be safe for my hair?
Brittany C.
Brewton, AL
322 reviews
Beauty Junkie Expert Level 4
My hair isn't colored. Would it benefit my natural hair at all?

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