4.2 out of 5 stars
  • 5 Stars54%
  • 4 Stars27%
  • 3 Stars11%
  • 2 Stars5%
  • 1 Star3%


  • Step 1: Color protecting shampoo (13.5 oz) replenishes nutrients for Vibrancy Retention
  • Enriched with White Orchid Extract
  • Salon shampoo follows on from Pre-Wash Primer, cleansing and nourishing hair
  • Locks in color vibrancy and leaves hair radiant
  • Color safe shampoo helps hair retain natural movement
  • Designed for colored hair and infused with a conditioning polymer

Want to protect the brilliance and beauty of your freshly colored hair? Nexxus Color Assure Shampoo is a specially formulated salon shampoo for color treated hair that nourishes while helping to protect color vibrancy. It gently cleanses and reawakens colored hair to give you vibrant hair that moves with grace and fluidity. Use this shampoo for colored hair after the Nexxus Color Assure Pre-Wash Primer to protect your hair color for longer.

Enriched with White Orchid, Nexxus Color Assure Shampoo for colored hair uses its formula to replenish nutrients and helps maintain color vibrancy. Use it as Step 1 in the Nexxus Color Assure Vibrancy Retention Collection, after the Pre-Wash Primer.

Prime: Start with Nexxus Color Assure Primer to shield and protect hair during washing.


Cleanse hair with Nexxus Color Assure Shampoo. Apply the color-safe shampoo to wet hair, experiencing the creamy lather before rinsing.
Seal vibrancy with Nexxus Color Assure Conditioner – leave a few minutes and rinse.
Finish with Nexxus Color Assure Glossing Tonic, applied to damp hair, to unlock captivating shine.
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Top Questions See all 59 Q&A

Reviews (1437)
Q&A (15)
Media (108)
  • "Also doesn't leave your hair greasy and actually makes it feel clean. " in 1 review
  • "It definitely helps keep the pink in my hair & I'm impressed considering colors like mine are very hard to maintain." in 1 review
  • "I love this shampoo leaves my hair soft and silky." in 1 review
  • "I use this in addition to the conditioner and primer to keep my brightly colored hair look bright and new, I've never found anything that works so well to do that!" in 1 review
Samantha K.
Azle, TX
286 reviews
Beauty Junkie Expert Level 5
I am totally in love with this shampoo and conditioner. I makes my hair look so healthy and shinty. It doesn't strip my hair when I dye it. Overall great product
Shannon G.
Bangor, PA
104 reviews
Beauty Junkie Expert Level 2
Love that this shampoo doesn't weigh my hair down. It smells awesome! I also like the gel texture of it so it's not as creamy but still makes my hair so soft and my color stay strong!
Christina G.
Altoona , PA
123 reviews
Beauty Junkie Expert Level 2
I got this from Influenster just when I was running out so thank you! It is really cleansing but doesn't strip the natural oils. My blonde is looking flawless and the smell is my favorite thing about it.
Lauren H.
Staten Island , NY
57 reviews
Beauty Junkie Expert Level 2
Love this shampoo the smell is amazing and the actual shampoo is great for color treated hair!!! I will repurchase this shampoo and conditioner I feel like it helped lock in my color longer then most shampoos do!
Kelli G.
Columbus, GA
113 reviews
Beauty Junkie Expert Level 2
Smells awesome and keeps my hair color fresh! I also really love the way the bottle looks! I've been using this over a month and haven't needed to touch up my color at all! 
Laura K.
Kansas city , MO
196 reviews
Beauty Junkie Expert Level 4
I have been using this for a couple months now because I had gotten it in a monthly beauty subscription box, but I'm not impressed with either the smell nor outcome of the shampoo
Leslie T.
Chowchilla, CA
45 reviews
Beauty Junkie Expert Level 3
Good condition for her hair color protection, but like all color safe shampoos should only be used on and off with a regular shampoo or else it will cause buildup/ and or dandruff
Leah P.
Newland, NC
202 reviews
For years I've been using Nexxus and I've recently colored my hair and won't use anything else but this product. It makes my hair feel great and brings out the color in my hair.
jesse f.
66 reviews
Beauty Junkie Expert Level 4
Great smell right away when using, it leaves a great aroma in the shower as you're using it which I love!
This shampoo left my hair so smooth and shiny. It made my color so vibrant.
Angie S.
32 reviews
Beauty Junkie Expert Level 1
El olor de este shampoo es delicioso, la textura es bastante densa, a mi particularmente el cabello se vuelve graso más rápido de lo normal, pero sigue siendo un buen producto.
Adele D.
Toronto, ON
254 reviews
Beauty Junkie Expert Level 5
Is this good for thick hair?
Dana P.
Heath Springs, SC
248 reviews
Beauty Junkie Expert Level 4
Does any one with sensitive skin/scalp use this product? How does your skin react?
Rebecca N.
38 reviews
Beauty Junkie Expert Level 2
Did this shampoo make anyone else's hair look greasy?
Valerie M.
Mc Louth, KS
183 reviews
I just colored my hair purple will this be safe for my hair?
Brittany C.
Brewton, AL
320 reviews
Beauty Junkie Expert Level 4
My hair isn't colored. Would it benefit my natural hair at all?

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