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BY NEXXUS #95 in Shampoo

4.2 out of 5 stars
  • 5 Stars54%
  • 4 Stars27%
  • 3 Stars11%
  • 2 Stars5%
  • 1 Star3%
4.25 / 5 based on 1,397 Reviews


  • Step 1: Color protecting shampoo (13.5 oz) replenishes nutrients for Vibrancy Retention
  • Enriched with White Orchid Extract
  • Salon shampoo follows on from Pre-Wash Primer, cleansing and nourishing hair
  • Locks in color vibrancy and leaves hair radiant
  • Color safe shampoo helps hair retain natural movement
  • Designed for colored hair and infused with a conditioning polymer

Want to protect the brilliance and beauty of your freshly colored hair? Nexxus Color Assure Shampoo is a specially formulated salon shampoo for color treated hair that nourishes while helping to protect color vibrancy. It gently cleanses and reawakens colored hair to give you vibrant hair that moves with grace and fluidity. Use this shampoo for colored hair after the Nexxus Color Assure Pre-Wash Primer to protect your hair color for longer.

Enriched with White Orchid, Nexxus Color Assure Shampoo for colored hair uses its formula to replenish nutrients and helps maintain color vibrancy. Use it as Step 1 in the Nexxus Color Assure Vibrancy Retention Collection, after the Pre-Wash Primer.

Prime: Start with Nexxus Color Assure Primer to shield and protect hair during washing.


Cleanse hair with Nexxus Color Assure Shampoo. Apply the color-safe shampoo to wet hair, experiencing the creamy lather before rinsing.
Seal vibrancy with Nexxus Color Assure Conditioner – leave a few minutes and rinse.
Finish with Nexxus Color Assure Glossing Tonic, applied to damp hair, to unlock captivating shine.
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Top Questions See all 59 Q&A

Reviews (1397)
Q&A (15)
Media (107)
  • "Also doesn't leave your hair greasy and actually makes it feel clean. " in 1 review
  • "It definitely helps keep the pink in my hair & I'm impressed considering colors like mine are very hard to maintain." in 1 review
  • "I love this shampoo leaves my hair soft and silky." in 1 review
  • "I use this in addition to the conditioner and primer to keep my brightly colored hair look bright and new, I've never found anything that works so well to do that!" in 1 review
Shawna h.
Warren, OH
61 reviews
Beauty Junkie Expert Level 2
I love this product! I really wanted to test this product to it's max. I coloured my hair the day before and then used the shampoo to wash it. It's been 2 weeks and there has been 0 fading. This product is a miracle, for half the cost!
Christine T.
Los angeles , CA
118 reviews
Beauty Junkie Expert Level 2
I've used this product twice now and so far I like it. It leaves my hair so soft and smelling so good. I have my hair red and it's known to bleed a lot and with this product it hasn't as much. I'm loving it so far.
Alexys c.
Evansville, IN
81 reviews
Beauty Junkie Expert Level 3
I recieved these free from influenster, and I absolutely love them aside from the smell. They lather very well and are very nourishing. They are lightweight but still work amazing. They make my colored hair so much more vibrant.
Denielle L.
Franksville, WI
39 reviews
Beauty Junkie Expert Level 3
Love the smell of this product! It lathers well and from the past several weeks it appears to help protect hair color. Can be difficult to tell for sure, but it looks to work better than general store shampoos.
Beautylife N.
178 reviews
Beauty Junkie Expert Level 4
I absolutely love the Nexxus Shampoo, not only does it leave my hair smelling great, it gives my scalp a sense of cleanliness and freshness like no other. Needless to say my hair feels so soft after I use it.
Krista T.
Cabot, AR
31 reviews
Beauty Junkie Expert Level 1
This shampoo leaves my hair smoother, lighter and beautifully shiny. I absolutely love that it is gentle on my color treated hair and that it is silicone and sulfate free! This shampoo is a definite winner in my book.
Fariyal H.
Skokie, IL
94 reviews
Beauty Junkie Expert Level 4
Use this product for my colored hair . It has a nice scent which is long lasting . I can say it helped with my colored hair . I don't think it was very hydrating for my hair . The price was a bit to high .
Kathy W.
Jeffersonvlle, GA
115 reviews
Beauty Junkie Expert Level 2
I absolutely love this product. The price isn't terrible and it leaves your hair feeling so silky and healthy. It keeps that color looking super fresh too. Definitely worth the price. I will be purchasing again.
Jordan B.
Dallas, TX
14 reviews
Beauty Junkie Expert Level 1
I received this product in a VoxBox and love it! First off the smell is awesome. It's super easy to lather and makes my oily scalp feel nice and clean. I am always worried about what to use on my blonde, color treated hair and this stuff does the trick! Very satisfied!
Deborah D.
Las Vegas, NV
24 reviews
I love this product as it has no sulfates in it to make your hair dry and brittle. I wash my hair every other day as per my stylist and it does such a great job of making my hair shiny without breakage.
Adele D.
Toronto , ON
252 reviews
Beauty Junkie Expert Level 5
Is this good for thick hair?
Dana P.
Heath springs , SC
248 reviews
Beauty Junkie Expert Level 4
Does any one with sensitive skin/scalp use this product? How does your skin react?
Rebecca N.
38 reviews
Beauty Junkie Expert Level 2
Did this shampoo make anyone else's hair look greasy?
Brittany C.
Brewton, AL
319 reviews
Beauty Junkie Expert Level 4
My hair isn't colored. Would it benefit my natural hair at all?
Valerie M.
Mc louth , KS
170 reviews
I just colored my hair purple will this be safe for my hair?

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