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4.2 out of 5 stars
  • 5 Stars54%
  • 4 Stars27%
  • 3 Stars11%
  • 2 Stars5%
  • 1 Star3%
4.25 / 5 based on 1,427 Reviews


  • Step 1: Color protecting shampoo (13.5 oz) replenishes nutrients for Vibrancy Retention
  • Enriched with White Orchid Extract
  • Salon shampoo follows on from Pre-Wash Primer, cleansing and nourishing hair
  • Locks in color vibrancy and leaves hair radiant
  • Color safe shampoo helps hair retain natural movement
  • Designed for colored hair and infused with a conditioning polymer

Want to protect the brilliance and beauty of your freshly colored hair? Nexxus Color Assure Shampoo is a specially formulated salon shampoo for color treated hair that nourishes while helping to protect color vibrancy. It gently cleanses and reawakens colored hair to give you vibrant hair that moves with grace and fluidity. Use this shampoo for colored hair after the Nexxus Color Assure Pre-Wash Primer to protect your hair color for longer.

Enriched with White Orchid, Nexxus Color Assure Shampoo for colored hair uses its formula to replenish nutrients and helps maintain color vibrancy. Use it as Step 1 in the Nexxus Color Assure Vibrancy Retention Collection, after the Pre-Wash Primer.

Prime: Start with Nexxus Color Assure Primer to shield and protect hair during washing.


Cleanse hair with Nexxus Color Assure Shampoo. Apply the color-safe shampoo to wet hair, experiencing the creamy lather before rinsing.
Seal vibrancy with Nexxus Color Assure Conditioner – leave a few minutes and rinse.
Finish with Nexxus Color Assure Glossing Tonic, applied to damp hair, to unlock captivating shine.
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Top Questions See all 59 Q&A

Reviews (1427)
Q&A (15)
Media (107)
  • "Also doesn't leave your hair greasy and actually makes it feel clean. " in 1 review
  • "It definitely helps keep the pink in my hair & I'm impressed considering colors like mine are very hard to maintain." in 1 review
  • "I love this shampoo leaves my hair soft and silky." in 1 review
  • "I use this in addition to the conditioner and primer to keep my brightly colored hair look bright and new, I've never found anything that works so well to do that!" in 1 review
Beautylife N.
180 reviews
Beauty Junkie Expert Level 4
I absolutely love the Nexxus Shampoo, not only does it leave my hair smelling great, it gives my scalp a sense of cleanliness and freshness like no other. Needless to say my hair feels so soft after I use it.
Kels Y.
210 reviews
Beauty Junkie Expert Level 2
I loved it the first couple times I used it. But then it seemed to make my hair more oily, sooner. My hair is bleached and the conditioner worked great for that. It smells good but probably won’t buy it again.
Emily N.
Phoenix , AZ
69 reviews
Beauty Junkie Expert Level 2
I love the smell so much. It really cleans the hair well. It’s great for a dry scalp or any type of hair. I love that it helps keep the intensity of your colored hair. I would for sure use this product again.
Krista T.
Cabot, AR
33 reviews
Beauty Junkie Expert Level 1
This shampoo leaves my hair smoother, lighter and beautifully shiny. I absolutely love that it is gentle on my color treated hair and that it is silicone and sulfate free! This shampoo is a definite winner in my book.
Rachael S.
Zephyrhills , FL
241 reviews
Beauty Junkie Expert Level 2
I love everything about this shampoo. Not only does it leave my hair squeaky clean, but also moisturized, and manageable. The smell of the shampoo is light and very refreshing! I will be buying this again!!
Stephanie H.
Chesterfield, MI
38 reviews
Beauty Junkie Expert Level 2
I am not a big fan of the fragrance, it’s not very pleasant to me and smells fake. It made my scalp itch and my hair seemed to get oily faster. I’ve been using it since I got my box and I’m definitely disappointed. I would it recommend this shampoo to anyone.
Meagan W.
Bakersfield, CA
388 reviews
Beauty Junkie Expert Level 4
I got this complimentary from Influenster in a Voxbox. I really like this shampoo! It smells so good and love how clean my hair feels with it. The color in my hair has stayed vibrant while using this shampoo.
Kathy W.
Jeffersonvlle, GA
115 reviews
Beauty Junkie Expert Level 2
I absolutely love this product. The price isn't terrible and it leaves your hair feeling so silky and healthy. It keeps that color looking super fresh too. Definitely worth the price. I will be purchasing again.
Jordan B.
Dallas, TX
14 reviews
Beauty Junkie Expert Level 1
I received this product in a VoxBox and love it! First off the smell is awesome. It's super easy to lather and makes my oily scalp feel nice and clean. I am always worried about what to use on my blonde, color treated hair and this stuff does the trick! Very satisfied!
Cynthia D.
Harrington , DE
192 reviews
Beauty Junkie Expert Level 4
I received this product complimentary for testing purposes so my opinion is unbiased. I loved this shampoo!! Smells great, kept my orange hair vibrant, and had a nice lather... I'd def purchase again 
Adele D.
Toronto, ON
254 reviews
Beauty Junkie Expert Level 5
Is this good for thick hair?
Dana P.
Heath Springs, SC
248 reviews
Beauty Junkie Expert Level 4
Does any one with sensitive skin/scalp use this product? How does your skin react?
Rebecca N.
38 reviews
Beauty Junkie Expert Level 2
Did this shampoo make anyone else's hair look greasy?
Valerie M.
Mc Louth, KS
182 reviews
I just colored my hair purple will this be safe for my hair?
Brittany C.
Brewton, AL
319 reviews
Beauty Junkie Expert Level 4
My hair isn't colored. Would it benefit my natural hair at all?

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