4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars26%
  • 3 Stars11%
  • 2 Stars5%
  • 1 Star3%


  • Step 1: Color protecting shampoo (13.5 oz) replenishes nutrients for Vibrancy Retention
  • Enriched with White Orchid Extract
  • Salon shampoo follows on from Pre-Wash Primer, cleansing and nourishing hair
  • Locks in color vibrancy and leaves hair radiant
  • Color safe shampoo helps hair retain natural movement
  • Designed for colored hair and infused with a conditioning polymer

Want to protect the brilliance and beauty of your freshly colored hair? Nexxus Color Assure Shampoo is a specially formulated salon shampoo for color treated hair that nourishes while helping to protect color vibrancy. It gently cleanses and reawakens colored hair to give you vibrant hair that moves with grace and fluidity. Use this shampoo for colored hair after the Nexxus Color Assure Pre-Wash Primer to protect your hair color for longer.

Enriched with White Orchid, Nexxus Color Assure Shampoo for colored hair uses its formula to replenish nutrients and helps maintain color vibrancy. Use it as Step 1 in the Nexxus Color Assure Vibrancy Retention Collection, after the Pre-Wash Primer.

Prime: Start with Nexxus Color Assure Primer to shield and protect hair during washing.


Cleanse hair with Nexxus Color Assure Shampoo. Apply the color-safe shampoo to wet hair, experiencing the creamy lather before rinsing.
Seal vibrancy with Nexxus Color Assure Conditioner – leave a few minutes and rinse.
Finish with Nexxus Color Assure Glossing Tonic, applied to damp hair, to unlock captivating shine.
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Top Questions See all 65 Q&A

Reviews (1,495)
Q&A (19)
Media (110)
  • "Also doesn't leave your hair greasy and actually makes it feel clean. " in 1 review
  • "It definitely helps keep the pink in my hair & I'm impressed considering colors like mine are very hard to maintain." in 1 review
  • "I love this shampoo leaves my hair soft and silky." in 1 review
  • "I use this in addition to the conditioner and primer to keep my brightly colored hair look bright and new, I've never found anything that works so well to do that!" in 1 review
Ciara C.
Binghamton, NY
164 reviews
Beauty Junkie Expert Level 2
LOVE this shampoo. It smells AMAZING and is the only shampoo that I love to use. I ran out recently and need to get some more ASAP! It makes my hair feel healthy and smell so good after my showers. My fiancé loves the smell of it too!
Samantha T.
520 reviews
Beauty Junkie Expert Level 3
First of all, this is one of the best smelling shampoos I’ve ever used. I received this for free in a voxbox from Influenster! The price seems a little high when you look to purchase but it seems ulta is always having deals on it
Moriah B.
San diego, CA
15 reviews
One of my favorite shampoos and conditioners. I have been using it for over 3 years (switching out periodically). My hat has been color treated since I was in middle school and these products, particularly the conditioner, really leave my hair feeling healthier.
Rebecca R.
Kingman , AZ
156 reviews
Beauty Junkie Expert Level 3
I love this shampoo it smells amazing and it defiantly gives my hair volume and is amazing my hair is super sensitive to other shampoos and conditioners but this didn't give me any problems I'm highly satisfied it worked amazing
Courtney B.
Santee, CA
205 reviews
Beauty Junkie Expert Level 3
I used this after I colored my hair and I feel it helped save the color a lot! Most salons recommend their shampoo and conditioner but I'll always stick with nexxus.
Chelsie L.
560 reviews
Beauty Junkie Expert Level 3
I absolutely love this shampoo. It smells heavenly & keeps my hair & color looking right. My hair is always so shiny & the color always looks so bright. It always feels so hydrated & soft after I shower using this shampoo & conditioner.
Brytnie A.
Brownsburg, IN
211 reviews
Beauty Junkie Expert Level 4
I finally received mine after a huge mix up work my mail carrier, but the packaging is super cute and the smell is so wonderful! I have color damaged hair so this product is fantastic for me! I appreciate it so much thank you!
Hannah W.
Bryan, TX
58 reviews
Beauty Junkie Expert Level 2
This product was good, but not mind blowing. I felt that it did make my hair soft. The price was way better than I thought it would be. I had never tried this brand before. I would try different things to purchase from this brand!
Rachel M.
Bremerton, WA
89 reviews
Beauty Junkie Expert Level 2
I first got this shampoo (and conditioner) in a #voxbox. I instantly fell in love with what it did to my hair. Although I don't feel like it helped with the color retention to much but it made my hair super soft and healthy.
Cami L.
Miami, FL
52 reviews
Beauty Junkie Expert Level 1
The scent is amazing, very light and not too strong, smells clean and crisp. I like how it leaves my hair, it is pretty good for a shampoo for color treated hair, both my mom and I have highlights and we used it and loved it. I received this product because of influencer and I can not wait to buy it!!
Adele D.
Toronto, ON
254 reviews
Beauty Junkie Expert Level 5
Is this good for thick hair?
Dana P.
Heath Springs, SC
248 reviews
Beauty Junkie Expert Level 4
Does any one with sensitive skin/scalp use this product? How does your skin react?
Brittany C.
Brewton, AL
328 reviews
Beauty Junkie Expert Level 4
My hair isn't colored. Would it benefit my natural hair at all?
Valerie M.
Mc louth, KS
187 reviews
I just colored my hair purple will this be safe for my hair?
Rebecca N.
38 reviews
Beauty Junkie Expert Level 2
Did this shampoo make anyone else's hair look greasy?

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