4.2 out of 5 stars
  • 5 Stars54%
  • 4 Stars27%
  • 3 Stars11%
  • 2 Stars5%
  • 1 Star3%
4.25 / 5 based on 1,437 Reviews


  • Step 1: Color protecting shampoo (13.5 oz) replenishes nutrients for Vibrancy Retention
  • Enriched with White Orchid Extract
  • Salon shampoo follows on from Pre-Wash Primer, cleansing and nourishing hair
  • Locks in color vibrancy and leaves hair radiant
  • Color safe shampoo helps hair retain natural movement
  • Designed for colored hair and infused with a conditioning polymer

Want to protect the brilliance and beauty of your freshly colored hair? Nexxus Color Assure Shampoo is a specially formulated salon shampoo for color treated hair that nourishes while helping to protect color vibrancy. It gently cleanses and reawakens colored hair to give you vibrant hair that moves with grace and fluidity. Use this shampoo for colored hair after the Nexxus Color Assure Pre-Wash Primer to protect your hair color for longer.

Enriched with White Orchid, Nexxus Color Assure Shampoo for colored hair uses its formula to replenish nutrients and helps maintain color vibrancy. Use it as Step 1 in the Nexxus Color Assure Vibrancy Retention Collection, after the Pre-Wash Primer.

Prime: Start with Nexxus Color Assure Primer to shield and protect hair during washing.


Cleanse hair with Nexxus Color Assure Shampoo. Apply the color-safe shampoo to wet hair, experiencing the creamy lather before rinsing.
Seal vibrancy with Nexxus Color Assure Conditioner – leave a few minutes and rinse.
Finish with Nexxus Color Assure Glossing Tonic, applied to damp hair, to unlock captivating shine.
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Top Questions See all 59 Q&A

Reviews (1437)
Q&A (15)
Media (108)
  • "Also doesn't leave your hair greasy and actually makes it feel clean. " in 1 review
  • "It definitely helps keep the pink in my hair & I'm impressed considering colors like mine are very hard to maintain." in 1 review
  • "I love this shampoo leaves my hair soft and silky." in 1 review
  • "I use this in addition to the conditioner and primer to keep my brightly colored hair look bright and new, I've never found anything that works so well to do that!" in 1 review
Halee M.
Chardon , OH
30 reviews
Beauty Junkie Expert Level 2
100% love this product!!! I have light hair and recently have had is colored dark brown, thought for sure it would wash out within a week. But this shampoo helped lock in the color. Not to mention left my hair soft and silky!! 
Rebecca R.
Kingman , AZ
156 reviews
Beauty Junkie Expert Level 3
I love this shampoo it smells amazing and it defiantly gives my hair volume and is amazing my hair is super sensitive to other shampoos and conditioners but this didn't give me any problems I'm highly satisfied it worked amazing
Tatum P.
143 reviews
Beauty Junkie Expert Level 3
I loved Nexxus Color Assure Shampoo for colored hair that I received free from INfluenster. . It smells great. Leaves my hair feeling super clean and smooth. Also my hair doesn't hold color very well and this helped maintain my color for longer. Would purchase myself.
Seleena P.
171 reviews
Beauty Junkie Expert Level 4
This shampoo was okay.. I have thick, curly hair so I wasnt exoecting a lot. It did actually change the tone of my mcolored hair (the ends) which... I'm not sure I liked. It made the undertone a bit more blonde than copper. 
Ciara C.
Binghamton, NY
164 reviews
Beauty Junkie Expert Level 2
LOVE this shampoo. It smells AMAZING and is the only shampoo that I love to use. I ran out recently and need to get some more ASAP! It makes my hair feel healthy and smell so good after my showers. My fiancé loves the smell of it too!
Moriah B.
San Diego, CA
15 reviews
One of my favorite shampoos and conditioners. I have been using it for over 3 years (switching out periodically). My hat has been color treated since I was in middle school and these products, particularly the conditioner, really leave my hair feeling healthier.
Mara S.
Duluth, MN
44 reviews
Beauty Junkie Expert Level 2
This product absolutely smells great and lasts for a while. It lathers up well, too. However, I really didn't notice it doing anything out of the ordinary for my highlighted hair. I don't know that I'd buy it again, but it was an okay experience.
Samantha T.
516 reviews
Beauty Junkie Expert Level 3
First of all, this is one of the best smelling shampoos I’ve ever used. I received this for free in a voxbox from Influenster! The price seems a little high when you look to purchase but it seems ulta is always having deals on it
Ashley H.
Rossville, GA
58 reviews
Beauty Junkie Expert Level 2
I received this Shampoo in a voxbox! I love this Shampoo and Conditioner!! It smells amazing, retains my color, and improves the over all texture of my hair! I absolutely love it and will be buying this Shampoo & Conditioner in the future!
Chelsea M.
Noblesville, IN
209 reviews
Beauty Junkie Expert Level 3
I got this in the Voxbox. I do really like the smell of the shampoo. It is very lightweight and doesn’t lather much. But I don’t feel like it did anything for my hair. I just don’t feel that it does as well as my Suave brand.
Adele D.
Toronto, ON
254 reviews
Beauty Junkie Expert Level 5
Is this good for thick hair?
Dana P.
Heath Springs, SC
248 reviews
Beauty Junkie Expert Level 4
Does any one with sensitive skin/scalp use this product? How does your skin react?
Rebecca N.
38 reviews
Beauty Junkie Expert Level 2
Did this shampoo make anyone else's hair look greasy?
Valerie M.
Mc Louth, KS
183 reviews
I just colored my hair purple will this be safe for my hair?
Brittany C.
Brewton, AL
320 reviews
Beauty Junkie Expert Level 4
My hair isn't colored. Would it benefit my natural hair at all?

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