Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.



4.2 out of 5 stars
  • 5 Stars54%
  • 4 Stars27%
  • 3 Stars11%
  • 2 Stars5%
  • 1 Star3%
4.25 / 5 based on 1,412 Reviews


  • Step 1: Color protecting shampoo (13.5 oz) replenishes nutrients for Vibrancy Retention
  • Enriched with White Orchid Extract
  • Salon shampoo follows on from Pre-Wash Primer, cleansing and nourishing hair
  • Locks in color vibrancy and leaves hair radiant
  • Color safe shampoo helps hair retain natural movement
  • Designed for colored hair and infused with a conditioning polymer

Want to protect the brilliance and beauty of your freshly colored hair? Nexxus Color Assure Shampoo is a specially formulated salon shampoo for color treated hair that nourishes while helping to protect color vibrancy. It gently cleanses and reawakens colored hair to give you vibrant hair that moves with grace and fluidity. Use this shampoo for colored hair after the Nexxus Color Assure Pre-Wash Primer to protect your hair color for longer.

Enriched with White Orchid, Nexxus Color Assure Shampoo for colored hair uses its formula to replenish nutrients and helps maintain color vibrancy. Use it as Step 1 in the Nexxus Color Assure Vibrancy Retention Collection, after the Pre-Wash Primer.

Prime: Start with Nexxus Color Assure Primer to shield and protect hair during washing.


Cleanse hair with Nexxus Color Assure Shampoo. Apply the color-safe shampoo to wet hair, experiencing the creamy lather before rinsing.
Seal vibrancy with Nexxus Color Assure Conditioner – leave a few minutes and rinse.
Finish with Nexxus Color Assure Glossing Tonic, applied to damp hair, to unlock captivating shine.
see more...

Top Questions See all 59 Q&A

Reviews (1412)
Q&A (15)
Media (107)
  • "Also doesn't leave your hair greasy and actually makes it feel clean. " in 1 review
  • "It definitely helps keep the pink in my hair & I'm impressed considering colors like mine are very hard to maintain." in 1 review
  • "I love this shampoo leaves my hair soft and silky." in 1 review
  • "I use this in addition to the conditioner and primer to keep my brightly colored hair look bright and new, I've never found anything that works so well to do that!" in 1 review
Jennie C.
Green Bay, WI
86 reviews
Beauty Junkie Expert Level 4
this color assure product is really good. i love that it's free of sulfates and it does the job that i need it to do. as someone who dyes their hair with fun colors, i need something thats going to make my colour last. love it. 
sendi v.
Leavenworth, WA
130 reviews
Beauty Junkie Expert Level 4
i got to try this shampoo and conditioner for color hair and i really enjoyed it it left my hair feeling smooth clean and more alive and the odor wasnt offensive quite nice
Jacklyn P.
272 reviews
Beauty Junkie Expert Level 4
Omg! This product is amazing all around. First of all, the scent is to die for! When I lathered my hair the formula spread easily and left my scalp feeling so clean! It rinsed out no problem! I will definitely be using my bottle until it's gone.
Elida M.
85 reviews
Beauty Junkie Expert Level 2
I recently received this in a complimentary vox box. This was initially for color treated hair. The smell is amazing and clean wonderful the first day. The following day it feels like your hair has a lot of residue. And honestly it does not give a lot of shine for color treated hair.
Halee M.
Chardon , OH
30 reviews
Beauty Junkie Expert Level 2
100% love this product!!! I have light hair and recently have had is colored dark brown, thought for sure it would wash out within a week. But this shampoo helped lock in the color. Not to mention left my hair soft and silky!! 
Kristen B.
Laurel, MD
23 reviews
Beauty Junkie Expert Level 3
I was pleased with the Nexxus Color Assure Shampoo for Colored Hair that I received in my VoxBox. It smelled great and left my hair soft and manageable. It complimented the Nexus Color Assure Conditioner for Colored Hair perfectly.
Elizabeth C.
97 reviews
Beauty Junkie Expert Level 2
I actually loved this shampoo. My first impression was of the texture, which felt different from most shampoos. While using this shampoo, my frizz was calmer and my color seemed brighter than before plus my hair didn't get too greasy too fast
Taylor W.
Picayune, MS
80 reviews
Beauty Junkie Expert Level 3
I’ve become absolutely obsessed with this shampoo! It thoroughly cleans my hair and it threw me off a bit because personally I feel like you need to use a bit more for it to lather but I don’t think you do! It’s a quality shampoo and leaves you feeling clean!
Cissy S.
Lebanon, TN
36 reviews
Beauty Junkie Expert Level 1
I have to admit that I'm odd enough that I liked the aesthetics of the bottle. It's easy to hold and easy to squeeze. The color is a soft pink which just feels luxurious. The smell is fabulous! It lathers well and rinses easily. My new favorite shampoo to keep my hair shiny and keep my color in check!
Amber B.
80 reviews
Beauty Junkie Expert Level 4
This shampoo smells wonderful! It cleans your hair well without stripping it of the color. My hair feels silky, shiny, and has bounce after using this shampoo. Overall, I really liked this shampoo and think it did a wonderful job. 
Adele D.
Toronto, ON
254 reviews
Beauty Junkie Expert Level 5
Is this good for thick hair?
Dana P.
Heath Springs, SC
248 reviews
Beauty Junkie Expert Level 4
Does any one with sensitive skin/scalp use this product? How does your skin react?
Brittany C.
Brewton, AL
319 reviews
Beauty Junkie Expert Level 4
My hair isn't colored. Would it benefit my natural hair at all?
Valerie M.
Mc Louth, KS
173 reviews
I just colored my hair purple will this be safe for my hair?
Rebecca N.
38 reviews
Beauty Junkie Expert Level 2
Did this shampoo make anyone else's hair look greasy?

Sign up to join our community!

BackInfluenster Cashback

Please confirm your email.
If you have an existing Ebates account, make sure to enter your Ebates email

6 characters minimum. Password must consist of letters, at least 1 number and 1 special character.