4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars26%
  • 3 Stars11%
  • 2 Stars5%
  • 1 Star3%


  • Step 1: Color protecting shampoo (13.5 oz) replenishes nutrients for Vibrancy Retention
  • Enriched with White Orchid Extract
  • Salon shampoo follows on from Pre-Wash Primer, cleansing and nourishing hair
  • Locks in color vibrancy and leaves hair radiant
  • Color safe shampoo helps hair retain natural movement
  • Designed for colored hair and infused with a conditioning polymer

Want to protect the brilliance and beauty of your freshly colored hair? Nexxus Color Assure Shampoo is a specially formulated salon shampoo for color treated hair that nourishes while helping to protect color vibrancy. It gently cleanses and reawakens colored hair to give you vibrant hair that moves with grace and fluidity. Use this shampoo for colored hair after the Nexxus Color Assure Pre-Wash Primer to protect your hair color for longer.

Enriched with White Orchid, Nexxus Color Assure Shampoo for colored hair uses its formula to replenish nutrients and helps maintain color vibrancy. Use it as Step 1 in the Nexxus Color Assure Vibrancy Retention Collection, after the Pre-Wash Primer.

Prime: Start with Nexxus Color Assure Primer to shield and protect hair during washing.


Cleanse hair with Nexxus Color Assure Shampoo. Apply the color-safe shampoo to wet hair, experiencing the creamy lather before rinsing.
Seal vibrancy with Nexxus Color Assure Conditioner – leave a few minutes and rinse.
Finish with Nexxus Color Assure Glossing Tonic, applied to damp hair, to unlock captivating shine.
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Top Questions See all 65 Q&A

Reviews (1,495)
Q&A (19)
Media (110)
  • "Also doesn't leave your hair greasy and actually makes it feel clean. " in 1 review
  • "It definitely helps keep the pink in my hair & I'm impressed considering colors like mine are very hard to maintain." in 1 review
  • "I love this shampoo leaves my hair soft and silky." in 1 review
  • "I use this in addition to the conditioner and primer to keep my brightly colored hair look bright and new, I've never found anything that works so well to do that!" in 1 review
Danielle W.
Whitesboro, NY
30 reviews
Beauty Junkie Expert Level 3
I didn’t love this shampoo. I normally wash my hair 2x’s per week but when I used this my hair didn’t stay clean as long & I needed to wash it more. I paired it with the corresponding conditioner & found my hair was tangled more than usual & seemed drier.
Britnee C.
25 reviews
Beauty Junkie Expert Level 1
I LOVED trying this shampoo out!! I have vibrant red hair and it did just the job in leaving it bright! I would highly recommend the conditioner to go along with it as well, it left my hair so smooth it was almost like a mask was put on. Great product!
Daysire M.
69 reviews
Beauty Junkie Expert Level 2
The first thing I noticed was the light fresh smell which for me is always a plus. I have naturally curly have but I straighten it most of the time and it is chemically lighten. I like how it made my hair feel, didn’t leave my hair feeling greasy at all
Krystle N.
Wesley Chapel, FL
38 reviews
Beauty Junkie Expert Level 2
Ive tried a nexxus product several years ago and was a big fan but havent used them since. After trying this shampoo it helped keep my oily roots at bay and i felt that my color lasted longer and stayed as fresh as the first time I dyed it. New keeper!
Sara C.
Tacoma, WA
30 reviews
Beauty Junkie Expert Level 4
I really enjoy using this shampoo, it's smells amazing but is not overwhelming. I have treated , frizzy, curly hair. Which typically gets dried out when I use shampoo but this worked wonders it felt amazing in my hair and didn't leave it frizzy after.
Christian C.
Cape Coral, FL
38 reviews
Beauty Junkie Expert Level 2
This smells so good! It's light and has a hint of floral which I am typically not a fan of but they definitely did it right with this one. I have really thick curly has so I did have to shampoo 3 times 😑. But my hair felt clean after the 3rd go round.
Erica S.
Ft Leonard Wd, MO
172 reviews
Beauty Junkie Expert Level 4
I loved the smell and the feeling of the product, however I don’t really notice a change in my color. While I have not had issues with fading, I don’t see my hair looking more shiny or vibrant. I’m not dissatisfied with the product, but it did not “wow” me to a point where I feel like I need to buy it.
Katie M.
Toledo, OH
67 reviews
Beauty Junkie Expert Level 3
I Loved this product so much! It’s a top quality shampoo! I think it is better than most competitor. It does a wonderful job of lathering and making hair shiny and smooth! This shampoo also has a wonderful fresh scent. I would definitely buy again! 
Paige H.
Seminole, FL
48 reviews
Beauty Junkie Expert Level 1
Everything by this brand is great and has an awesome smell that’s stays in your hair. This product is particularly amazing because it’s for colored treated hair. I usually dye my hair darker this time of year and always make a switch to this line.
Emma J.
Merrick, NY
64 reviews
Beauty Junkie Expert Level 2
Although I don't have color treated hair, using this kept my hair so nice and clean, which is hard since I have very thin hair that gets oily quickly. My mom has color treated hair and used this and loved it! She said it kept the color in nicely.
Adele D.
Toronto, ON
254 reviews
Beauty Junkie Expert Level 5
Is this good for thick hair?
Dana P.
Heath Springs, SC
248 reviews
Beauty Junkie Expert Level 4
Does any one with sensitive skin/scalp use this product? How does your skin react?
Brittany C.
Brewton, AL
328 reviews
Beauty Junkie Expert Level 4
My hair isn't colored. Would it benefit my natural hair at all?
Valerie M.
Mc louth, KS
187 reviews
I just colored my hair purple will this be safe for my hair?
Rebecca N.
38 reviews
Beauty Junkie Expert Level 2
Did this shampoo make anyone else's hair look greasy?

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