4.2 out of 5 stars
  • 5 Stars54%
  • 4 Stars27%
  • 3 Stars11%
  • 2 Stars5%
  • 1 Star3%
4.25 / 5 based on 1,436 Reviews


  • Step 1: Color protecting shampoo (13.5 oz) replenishes nutrients for Vibrancy Retention
  • Enriched with White Orchid Extract
  • Salon shampoo follows on from Pre-Wash Primer, cleansing and nourishing hair
  • Locks in color vibrancy and leaves hair radiant
  • Color safe shampoo helps hair retain natural movement
  • Designed for colored hair and infused with a conditioning polymer

Want to protect the brilliance and beauty of your freshly colored hair? Nexxus Color Assure Shampoo is a specially formulated salon shampoo for color treated hair that nourishes while helping to protect color vibrancy. It gently cleanses and reawakens colored hair to give you vibrant hair that moves with grace and fluidity. Use this shampoo for colored hair after the Nexxus Color Assure Pre-Wash Primer to protect your hair color for longer.

Enriched with White Orchid, Nexxus Color Assure Shampoo for colored hair uses its formula to replenish nutrients and helps maintain color vibrancy. Use it as Step 1 in the Nexxus Color Assure Vibrancy Retention Collection, after the Pre-Wash Primer.

Prime: Start with Nexxus Color Assure Primer to shield and protect hair during washing.


Cleanse hair with Nexxus Color Assure Shampoo. Apply the color-safe shampoo to wet hair, experiencing the creamy lather before rinsing.
Seal vibrancy with Nexxus Color Assure Conditioner – leave a few minutes and rinse.
Finish with Nexxus Color Assure Glossing Tonic, applied to damp hair, to unlock captivating shine.
see more...

Top Questions See all 59 Q&A

Reviews (1436)
Q&A (15)
Media (107)
  • "Also doesn't leave your hair greasy and actually makes it feel clean. " in 1 review
  • "It definitely helps keep the pink in my hair & I'm impressed considering colors like mine are very hard to maintain." in 1 review
  • "I love this shampoo leaves my hair soft and silky." in 1 review
  • "I use this in addition to the conditioner and primer to keep my brightly colored hair look bright and new, I've never found anything that works so well to do that!" in 1 review
Caelin S.
281 reviews
Beauty Junkie Expert Level 4
I wasn't too impressed with the scent of the product. I was hoping it would have a bit more fragrance. I do love the fact that it is sulfate free. The shampoo leaved my hair feeling clean and fresh. Overall I'd say I'm pretty satisfied with the product. 
Rose O.
Pensacola, FL
37 reviews
Beauty Junkie Expert Level 3
I love this! The fragrance is great. It also keeps my color looking vibrant and rich. The texture of my hair is soft while not greasy. So glad to be picked to receive this free to give my honest opinion. I've been using it for 2 weeks and I'm really loving it!
Angel A.
106 reviews
Beauty Junkie Expert Level 1
I love this product! It leaves my hair feeling soft and smelling so good. I don’t have to worry about it causing my hair dye to bleed since it is safe on colored hair. The consistency and lather is really great also. I will definetly buy this product again!
Corbin R.
57 reviews
Beauty Junkie Expert Level 1
Not my favorite shampoo. It comes out very thick and seems to be hard to spread are your entire scalp. After I watered it down, it seemed to be better but then didn't work as well. The smell is fine and it felt great after I rinsed. I just had to use a ton.
Hayley D.
Kronenwetter, WI
137 reviews
Beauty Junkie Expert Level 3
I love the smell of this shampoo. It just so happens that I just dyed my hair and I felt that after dying it and then using Nexxus, my color didn't fade as fast as usually does. I am happy with the scent and color-lasting components, however, my hair does sometimes gets oily afterwards.
Rachel W.
282 reviews
Beauty Junkie Expert Level 3
Overall I really enjoyed this product. It smelled amazing and made my hair smell awesome, but it made my hair feel greasy very quickly which I didn't like. Overall this product was very nice though and I loved the design of the bottles they were very cool. 
Emily P.
Mahwah, NJ
64 reviews
Beauty Junkie Expert Level 3
I tired so hard to love this shampoo, but it left my hair feeling greasy and overall not clean. It smelled awesome, probably the only positive I saw in it. My scalp was super oily really quickly. If you have oily hair, I'd steer clear of this shampoo! 
Madison L.
American Fork, UT
106 reviews
Beauty Junkie Expert Level 4
I love the smell of this shampoo, it's really fresh and sweet, and I felt that it worked really well. I don't have colored hair right now but my sister does and it helped keep her temporary pink vibrant longer. I liked it but I can't say much about it keeping color.
Emily B.
Union, SC
16 reviews
Nexus salon hair care shampoo and conditioner combo pack is a great value and even better quality for anyone who takes pride in their hair! I absolutely love the smell of this brand and even more the texture and long lasting benefits of this product!
Leah M.
Advance, NC
63 reviews
Beauty Junkie Expert Level 1
I use this shampoo and matching conditioner. Often when I buy color care products I feel my hair does not get clean, but this smells great and leaves my hair soft and clean. It is a bit pricey, but worth it and the bottle lasts for a good amount of time.
Adele D.
Toronto, ON
254 reviews
Beauty Junkie Expert Level 5
Is this good for thick hair?
Dana P.
Heath Springs, SC
248 reviews
Beauty Junkie Expert Level 4
Does any one with sensitive skin/scalp use this product? How does your skin react?
Rebecca N.
38 reviews
Beauty Junkie Expert Level 2
Did this shampoo make anyone else's hair look greasy?
Valerie M.
Mc Louth, KS
183 reviews
I just colored my hair purple will this be safe for my hair?
Brittany C.
Brewton, AL
320 reviews
Beauty Junkie Expert Level 4
My hair isn't colored. Would it benefit my natural hair at all?

Sign up to join our community!

BackInfluenster Cashback

Please confirm your email.
If you have an existing Ebates account, make sure to enter your Ebates email

6 characters minimum. Password must consist of letters, at least 1 number and 1 special character.