4.2 out of 5 stars
  • 5 Stars54%
  • 4 Stars27%
  • 3 Stars11%
  • 2 Stars5%
  • 1 Star3%
4.25 / 5 based on 1,436 Reviews


  • Step 1: Color protecting shampoo (13.5 oz) replenishes nutrients for Vibrancy Retention
  • Enriched with White Orchid Extract
  • Salon shampoo follows on from Pre-Wash Primer, cleansing and nourishing hair
  • Locks in color vibrancy and leaves hair radiant
  • Color safe shampoo helps hair retain natural movement
  • Designed for colored hair and infused with a conditioning polymer

Want to protect the brilliance and beauty of your freshly colored hair? Nexxus Color Assure Shampoo is a specially formulated salon shampoo for color treated hair that nourishes while helping to protect color vibrancy. It gently cleanses and reawakens colored hair to give you vibrant hair that moves with grace and fluidity. Use this shampoo for colored hair after the Nexxus Color Assure Pre-Wash Primer to protect your hair color for longer.

Enriched with White Orchid, Nexxus Color Assure Shampoo for colored hair uses its formula to replenish nutrients and helps maintain color vibrancy. Use it as Step 1 in the Nexxus Color Assure Vibrancy Retention Collection, after the Pre-Wash Primer.

Prime: Start with Nexxus Color Assure Primer to shield and protect hair during washing.


Cleanse hair with Nexxus Color Assure Shampoo. Apply the color-safe shampoo to wet hair, experiencing the creamy lather before rinsing.
Seal vibrancy with Nexxus Color Assure Conditioner – leave a few minutes and rinse.
Finish with Nexxus Color Assure Glossing Tonic, applied to damp hair, to unlock captivating shine.
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Top Questions See all 59 Q&A

Reviews (1436)
Q&A (15)
Media (107)
  • "Also doesn't leave your hair greasy and actually makes it feel clean. " in 1 review
  • "It definitely helps keep the pink in my hair & I'm impressed considering colors like mine are very hard to maintain." in 1 review
  • "I love this shampoo leaves my hair soft and silky." in 1 review
  • "I use this in addition to the conditioner and primer to keep my brightly colored hair look bright and new, I've never found anything that works so well to do that!" in 1 review
Theresa D.
Tolleson, AZ
90 reviews
Beauty Junkie Expert Level 2
I'm don't think this actually helps retain color longer, at least I haven't noticed anything special about that part, but it smells good and it gets my hair cleaned without drying it out too much so that's always good. I received this free from influenster in exchange for my honest review.
Adriana C.
Pompano Beach, FL
23 reviews
Beauty Junkie Expert Level 1
Color Assure products are perfect for my hair which is thin, damaged and color treated. It has a gentle sweet orchid smell. Silicone & Sulfate free, it does not strip down the color. Hair feels soft ,manageable and no frizz. Love it ! NEXXUS® COLOR ASSURE SHAMPOO FOR COLORED HAIR
Tisa T.
Wdm, IA
37 reviews
Beauty Junkie Expert Level 2
I received this complimentary of Influenster and, even though I think I might've gotten it in error since my hair is not color-treated, I love it. I have dry, curly hair and this left it feeling so soft and it doesn't get as tangled as it usually does.  I'm wanting to try more of their products now. 
Mayelin H.
Lancaster, PA
81 reviews
Beauty Junkie Expert Level 2
I love it! My curls are so moist and in good shape after using this product combined with the conditioner. Thanks for my complementary Shampoo & Conditioner Nexxus & Influenster!!!
Cynthia D.
Oklahoma City, OK
64 reviews
Beauty Junkie Expert Level 4
Loved testing out the Nexxus Color Assure Shampoo for Colored Hair. First of all, the scent of this shampoo was AMAZING!! So nice and lasted in my hair even after using heat tools. This left my hair feeling very soft afterwards and did not leave my hair stripped and overly dried out, which many products will do. I do feel like this helped retain the color in my hair, so I would for sure recommend this for anyone that has colored hair!
Alexis L.
Newport, MI
76 reviews
Beauty Junkie Expert Level 3
Not sure why I received this product, because my hair is NOT color treated, but I am NOT complaining! I love the smell, which is obviously less important, but I even love how it leaves my hair feeling! I have thick dry hair and it leaves it feeling less damaged! Received from Influenster
Jessi G.
36 reviews
Beauty Junkie Expert Level 2
First, I want to say I love how this shampoo smells, it's floral but not overpowering. That being said, I really did not enjoy this shampoo. Overall, it's too thick and ends up leaving my scalp feeling oily even right after I've rinsed it out. I received this product for free and my opinions are my own.
Emily D.
El Paso, TX
71 reviews
Beauty Junkie Expert Level 1
I received this shampoo free for testing purposes and I really liked this shampoo! It was clarifying, yet didn’t strip my hair completely of all of its natural oils! It targets dry color treated hair. It also smells amazing and has lasted all month long. I would highly recommend! 
Mer L.
Irvine , CA
88 reviews
Beauty Junkie Expert Level 2
I really love this product and I am happy I received it in my new vox box! I have bleached damaged hair and this has helped it in the past few washes. I will keep using and decide if I want to buy it again. So far I really like the product and I recommend for color treated hair. 
Megan P.
58 reviews
Beauty Junkie Expert Level 4
I received these products in exchange for my honest review. I loved this shampoo. It smells wonderful. It does take a lot of product to wash my hair because it's so thick but I hand to do that with every shampoo. Thumbs up for this! NEXXUS® COLOR ASSURE SHAMPOO FOR COLORED HAIR
Adele D.
Toronto, ON
254 reviews
Beauty Junkie Expert Level 5
Is this good for thick hair?
Dana P.
Heath Springs, SC
248 reviews
Beauty Junkie Expert Level 4
Does any one with sensitive skin/scalp use this product? How does your skin react?
Rebecca N.
38 reviews
Beauty Junkie Expert Level 2
Did this shampoo make anyone else's hair look greasy?
Valerie M.
Mc Louth, KS
182 reviews
I just colored my hair purple will this be safe for my hair?
Brittany C.
Brewton, AL
320 reviews
Beauty Junkie Expert Level 4
My hair isn't colored. Would it benefit my natural hair at all?

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