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4.2 out of 5 stars
  • 5 Stars54%
  • 4 Stars27%
  • 3 Stars11%
  • 2 Stars5%
  • 1 Star3%
4.25 / 5 based on 1,411 Reviews


  • Step 1: Color protecting shampoo (13.5 oz) replenishes nutrients for Vibrancy Retention
  • Enriched with White Orchid Extract
  • Salon shampoo follows on from Pre-Wash Primer, cleansing and nourishing hair
  • Locks in color vibrancy and leaves hair radiant
  • Color safe shampoo helps hair retain natural movement
  • Designed for colored hair and infused with a conditioning polymer

Want to protect the brilliance and beauty of your freshly colored hair? Nexxus Color Assure Shampoo is a specially formulated salon shampoo for color treated hair that nourishes while helping to protect color vibrancy. It gently cleanses and reawakens colored hair to give you vibrant hair that moves with grace and fluidity. Use this shampoo for colored hair after the Nexxus Color Assure Pre-Wash Primer to protect your hair color for longer.

Enriched with White Orchid, Nexxus Color Assure Shampoo for colored hair uses its formula to replenish nutrients and helps maintain color vibrancy. Use it as Step 1 in the Nexxus Color Assure Vibrancy Retention Collection, after the Pre-Wash Primer.

Prime: Start with Nexxus Color Assure Primer to shield and protect hair during washing.


Cleanse hair with Nexxus Color Assure Shampoo. Apply the color-safe shampoo to wet hair, experiencing the creamy lather before rinsing.
Seal vibrancy with Nexxus Color Assure Conditioner – leave a few minutes and rinse.
Finish with Nexxus Color Assure Glossing Tonic, applied to damp hair, to unlock captivating shine.
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Top Questions See all 59 Q&A

Reviews (1411)
Q&A (15)
Media (107)
  • "Also doesn't leave your hair greasy and actually makes it feel clean. " in 1 review
  • "It definitely helps keep the pink in my hair & I'm impressed considering colors like mine are very hard to maintain." in 1 review
  • "I love this shampoo leaves my hair soft and silky." in 1 review
  • "I use this in addition to the conditioner and primer to keep my brightly colored hair look bright and new, I've never found anything that works so well to do that!" in 1 review
Chelsea J.
Memphis, TN
91 reviews
Beauty Junkie Expert Level 1
I really like this shampoo, but it tends to dry my ends out so I have to use conditioner with it. It smells wonderful, and a little goes a long way with this shampoo. Definitely makes my hair feel soft and it looks healthy!
Melly C.
Chicago, IL
21 reviews
Beauty Junkie Expert Level 1
I love the scent of this shampoo it was very moisturizing for my hair: it left it shiny and sleek. I think this shampoo is best for a dry scalp. I don’t dye my hair so I couldn’t tell if it keeps color in. Would recommend though!
Tara P.
225 reviews
Beauty Junkie Expert Level 4
The smell is nice and I like that it doesn't have parabens or dyes in it, but is just kinda average as far as performance goes. I definitely have drug store cheaper version that work better.
Candy P.
Huntingtn Bch, CA
162 reviews
Beauty Junkie Expert Level 4
My favorite time to use Nexxus Color Assure Shampoo for Colored Hair is after rinsing at home hair dye before using the box conditioner. It adds much needed extra moisture and smells so much better than any dye. Also great to use right before a conditioning mask. Unfortunately not great for daily use, does not maintain moisture the same way when used that frequently.
Ralie H.
Birdsboro, PA
46 reviews
Beauty Junkie Expert Level 4
Although I received this in a VoxBox for review, I do love this shampoo as a backup when I need to switch up my shampoo routine. The smell is pleasant, I do not notice anything coming out of my hair after it’s been colored professionally, and it is very light. I would recommend this product to people who are looking for a higher quality, drug store brand shampoo.
Patricia D.
218 reviews
Beauty Junkie Expert Level 4
I received Nexxus shampoo and conditioner from influenster in exchange for my honest review about the product. When it comes to shampoo and conditioner, I tend to be very pick about the products I use and keep in my hair care routine because my hair is kind of strange and I consider it to be my best feature. I have long brownish-black, brutally straight (I have trouble styling it) and normal to thick hair. I was excited to try this product because one of my good friends loooves these products from this brand and she actually has recommended them to me but they are quite pricey for me (being a college student and all). I tried this product for about two and half weeks before I decided it wasn't for me and gave up on it. The smell wasn't my favorite scent, it was actually kind of bad, it smelled like wet paint. Maybe I just got a bad product, I am not really sure. The texture of both products were great, they were not chunky, runny, or too thick. I adore the packaging, its very luxurious looking in my opinion. After about  a weekish I started to notice my hair was falling out a bit more than usual, at first I did not think much of it so I continued to use it for another week and a half. During this testing period I noticed I started losing more hair in the shower, it wasn't just small hair wads I would college, it was kind of scary actually. During the time I was trying this product I did not change my diet or exercise routines; had regular days like any other day. Another physical change that I noticed while using the shampoo and conditioner (I can't really saw which one actually did this because I used both products in the shower) was that my hair color was actually changing into a normal to lightish brown color. I honestly really wanted to love this product but unfortunately I did not. My hair/scalp reacts oddly towards many shampoos and conditioners I've tried therefore me being very picky towards hair care products. Thank you for the opportunity to try this product before purchasing it myself. I did check the price of the product online and its about $12-$14 USD, a bit pricey for me while having the pros and cons in mind.
Andrea T.
Goodlettsvlle, TN
9 reviews
I bought this shampoo after leaving my normal shampoo in a hotel. It is the worst shampoo I have ever used. My hair felt extremely oily every single time I used it. I normally wash my hair every 3 days, but had to wash it every single day. After two weeks, I had to stop. It looked/felt like I had not washed my hair every time I got out of that shower. Whatever you do, don’t buy this shampoo, it was not cheap at target.
Nadine M.
6 reviews
This shampoo smells great. It leaves my hair smooth and healthy looking. I still need to touch up my color regularly but specially formulated products for colored hair definitely helps in keeping the color integrity.
Daisy G.
8 reviews
Beauty Junkie Expert Level 1
This wo Led to keep my color but I had to switch because I had to focus on my dandruff. It lathers nicely but not to much. The scent was not as long lasting as other shampoos I have used before. I would say not beat for dry scalp considering I had to find a different product to tend to my dandruff.
Ariel J.
71 reviews
Beauty Junkie Expert Level 2
Shampoo was ok..
It left my hair feeling greasy. I felt like I had to use alot to make my hair feel clean. I know its not a clarifying shampoo, but at least remove some gunk. I used this with the corresponding condition. My red hair still faded. The color ran with each use. Definitely less Than other shampoos but still more Than other brands and water alone.
I received this product complimentary for my unbiased opinion.
Adele D.
Toronto, ON
254 reviews
Beauty Junkie Expert Level 5
Is this good for thick hair?
Dana P.
Heath Springs, SC
248 reviews
Beauty Junkie Expert Level 4
Does any one with sensitive skin/scalp use this product? How does your skin react?
Brittany C.
Brewton, AL
319 reviews
Beauty Junkie Expert Level 4
My hair isn't colored. Would it benefit my natural hair at all?
Valerie M.
Mc louth , KS
173 reviews
I just colored my hair purple will this be safe for my hair?
Rebecca N.
38 reviews
Beauty Junkie Expert Level 2
Did this shampoo make anyone else's hair look greasy?

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