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BY NEXXUS #95 in Shampoo

4.2 out of 5 stars
  • 5 Stars54%
  • 4 Stars27%
  • 3 Stars11%
  • 2 Stars5%
  • 1 Star3%
4.25 / 5 based on 1,398 Reviews


  • Step 1: Color protecting shampoo (13.5 oz) replenishes nutrients for Vibrancy Retention
  • Enriched with White Orchid Extract
  • Salon shampoo follows on from Pre-Wash Primer, cleansing and nourishing hair
  • Locks in color vibrancy and leaves hair radiant
  • Color safe shampoo helps hair retain natural movement
  • Designed for colored hair and infused with a conditioning polymer

Want to protect the brilliance and beauty of your freshly colored hair? Nexxus Color Assure Shampoo is a specially formulated salon shampoo for color treated hair that nourishes while helping to protect color vibrancy. It gently cleanses and reawakens colored hair to give you vibrant hair that moves with grace and fluidity. Use this shampoo for colored hair after the Nexxus Color Assure Pre-Wash Primer to protect your hair color for longer.

Enriched with White Orchid, Nexxus Color Assure Shampoo for colored hair uses its formula to replenish nutrients and helps maintain color vibrancy. Use it as Step 1 in the Nexxus Color Assure Vibrancy Retention Collection, after the Pre-Wash Primer.

Prime: Start with Nexxus Color Assure Primer to shield and protect hair during washing.


Cleanse hair with Nexxus Color Assure Shampoo. Apply the color-safe shampoo to wet hair, experiencing the creamy lather before rinsing.
Seal vibrancy with Nexxus Color Assure Conditioner – leave a few minutes and rinse.
Finish with Nexxus Color Assure Glossing Tonic, applied to damp hair, to unlock captivating shine.
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Top Questions See all 59 Q&A

Reviews (1398)
Q&A (15)
Media (107)
  • "Also doesn't leave your hair greasy and actually makes it feel clean. " in 1 review
  • "It definitely helps keep the pink in my hair & I'm impressed considering colors like mine are very hard to maintain." in 1 review
  • "I love this shampoo leaves my hair soft and silky." in 1 review
  • "I use this in addition to the conditioner and primer to keep my brightly colored hair look bright and new, I've never found anything that works so well to do that!" in 1 review
Brittney H.
Danville, VA
172 reviews
Beauty Junkie Expert Level 3
This was my first time ever trying a Nexxus product and I'm surprisingly very impressed. First off they smell is to die for. After one use I do feel as if my hair was smoother and shinier. Would recommend trying out.
Kels Y.
210 reviews
Beauty Junkie Expert Level 2
I loved it the first couple times I used it. But then it seemed to make my hair more oily, sooner. My hair is bleached and the conditioner worked great for that. It smells good but probably won’t buy it again.
Amanda F.
Athens, WV
104 reviews
Beauty Junkie Expert Level 2
I was given this because it didn't work on my moms hair. I was hesitant to try this, but ended up loving it. I love nexxus products. My hair is color treated and I feel it keeps my color safe and locked in.
Rachael S.
zephyrhills, FL
236 reviews
Beauty Junkie Expert Level 2
I love everything about this shampoo. Not only does it leave my hair squeaky clean, but also moisturized, and manageable. The smell of the shampoo is light and very refreshing! I will be buying this again!!
Jessica F.
186 reviews
Beauty Junkie Expert Level 5
I didn’t really prefer this shampoo. I have very thin hair and this made my hair extremely greasy and heavy feeling. It smells nice, it would probably just be better suited with thicker hair than mine. 
Meagan W.
Bakersfield, CA
376 reviews
Beauty Junkie Expert Level 4
I got this complimentary from Influenster in a Voxbox. I really like this shampoo! It smells so good and love how clean my hair feels with it. The color in my hair has stayed vibrant while using this shampoo.
Stephanie D.
Ridgway, PA
179 reviews
Beauty Junkie Expert Level 3
This Nexxus Color Assure Shampoo has an amazing scent. It smells like white orchids. Its so nice. I could smell it all day. The shampoo looks like a clear gel. For it being a sulphate free it lathers quite nice. I have long, thick, coarse, dull hair. I wash my hair 2x to make sure its fully clean. Then I wont wash my hair for another 3 days unless the shampoo makes my hair greasy. This didnt make my hair oily at all. It even feels great on the 3rd day. This shampoo does not dry your hair out. It acutally adds moisture to it. I love that this doesnt add volume or thickness to my hair. I like this alot & I highly recommend but dont forget to snag the conditioner. It pairs great with this shampoo and its amazing. I recieved this shampoo and conditioner in a vox box from Influenster.
Amber S.
Jack, AL
565 reviews
Beauty Junkie Expert Level 4
I have had my hair colored many times and I need a great shampoo that will replenish what has been lost in my hair and this definitely does it! It can be used for most hair types and I would buy this again!
Yasmine R.
San Jose , CA
54 reviews
Beauty Junkie Expert Level 2
I love this product! I don't dye my hair often but when I do I use this line to help preserve the hair for a longer time , I love the smell and how my hairs texture is after you thing product, I always buy it and will continue to stick to it
Petra D.
193 reviews
Beauty Junkie Expert Level 3
Awesome product recommend for damaged or colored hair. Love the smell and the texture. Leaves my hair so soft and smelling great. The after shine is beyond gorgeous. I am very satisfied with this product.
Adele D.
Toronto , ON
252 reviews
Beauty Junkie Expert Level 5
Is this good for thick hair?
Dana P.
Heath springs , SC
248 reviews
Beauty Junkie Expert Level 4
Does any one with sensitive skin/scalp use this product? How does your skin react?
Rebecca N.
38 reviews
Beauty Junkie Expert Level 2
Did this shampoo make anyone else's hair look greasy?
Brittany C.
Brewton, AL
319 reviews
Beauty Junkie Expert Level 4
My hair isn't colored. Would it benefit my natural hair at all?
Valerie M.
Mc louth , KS
170 reviews
I just colored my hair purple will this be safe for my hair?

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