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BY NEXXUS #95 in Shampoo

4.2 out of 5 stars
  • 5 Stars54%
  • 4 Stars27%
  • 3 Stars11%
  • 2 Stars5%
  • 1 Star3%
4.25 / 5 based on 1,396 Reviews


  • Step 1: Color protecting shampoo (13.5 oz) replenishes nutrients for Vibrancy Retention
  • Enriched with White Orchid Extract
  • Salon shampoo follows on from Pre-Wash Primer, cleansing and nourishing hair
  • Locks in color vibrancy and leaves hair radiant
  • Color safe shampoo helps hair retain natural movement
  • Designed for colored hair and infused with a conditioning polymer

Want to protect the brilliance and beauty of your freshly colored hair? Nexxus Color Assure Shampoo is a specially formulated salon shampoo for color treated hair that nourishes while helping to protect color vibrancy. It gently cleanses and reawakens colored hair to give you vibrant hair that moves with grace and fluidity. Use this shampoo for colored hair after the Nexxus Color Assure Pre-Wash Primer to protect your hair color for longer.

Enriched with White Orchid, Nexxus Color Assure Shampoo for colored hair uses its formula to replenish nutrients and helps maintain color vibrancy. Use it as Step 1 in the Nexxus Color Assure Vibrancy Retention Collection, after the Pre-Wash Primer.

Prime: Start with Nexxus Color Assure Primer to shield and protect hair during washing.


Cleanse hair with Nexxus Color Assure Shampoo. Apply the color-safe shampoo to wet hair, experiencing the creamy lather before rinsing.
Seal vibrancy with Nexxus Color Assure Conditioner – leave a few minutes and rinse.
Finish with Nexxus Color Assure Glossing Tonic, applied to damp hair, to unlock captivating shine.
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Top Questions See all 59 Q&A

Reviews (1396)
Q&A (15)
Media (107)
  • "Also doesn't leave your hair greasy and actually makes it feel clean. " in 1 review
  • "It definitely helps keep the pink in my hair & I'm impressed considering colors like mine are very hard to maintain." in 1 review
  • "I love this shampoo leaves my hair soft and silky." in 1 review
  • "I use this in addition to the conditioner and primer to keep my brightly colored hair look bright and new, I've never found anything that works so well to do that!" in 1 review
Kali K.
York, SC
131 reviews
Beauty Junkie Expert Level 1
I just got this from Influenster and it works really good. It can be costly when you buy it your self but I think it is totally work it! It bubbles a lot and the smell is really strong but it is silicone free and you can get it pretty much anywhere.
Liz B.
Milwaukee, WI
94 reviews
Beauty Junkie Expert Level 3
Love this product! It makes my hair smell and feel great after a wash! The lather capabilities are just right -- you feel like you're getting enough soap but it doesn't feel like some other high end shampoos that feel like they don't clean your hair as well.
Dalia C.
Miami, FL
269 reviews
Beauty Junkie Expert Level 4
I love it! This shampoo it's amazing!! I feel my hair very soft. I'm compare to Kerastasse, Lo'real, for me this have nice scent and it's very long lasting it's not too lather in my hair, but it's good for me. I'm definitely wanna buy again! Love it!
Madelynn S.
Dallas, TX
42 reviews
Beauty Junkie Expert Level 1
First off, can we talk about the smell?? Holy cow! I would use this shampoo just for how amazing it makes your hair smell, but it also makes my hair feel fabulous. I would absolutely recommended this to anyone...even my husband liked using it!
Maria A.
Park ridge , IL
27 reviews
Beauty Junkie Expert Level 1
This stuff is great! I never tried it until I got it sent to me! It's good for dry scalp it lathers just enough. I have thin hair and it doesn't make it oily at all. I'm very satisfied with it
Jenifer R.
116 reviews
Beauty Junkie Expert Level 4
Love this shampoo! I use it for my bright blue hair and I really makes a huge difference in how bright my hair is! I feel like I have less Split ends, plus it’s sulfate free! Which is a huge plus because sulfate strips the color from your hair.
Amber B.
80 reviews
Beauty Junkie Expert Level 4
This shampoo smells wonderful! It cleans your hair well without stripping it of the color. My hair feels silky, shiny, and has bounce after using this shampoo. Overall, I really liked this shampoo and think it did a wonderful job. 
Nilsa F.
W Valley City, UT
64 reviews
Beauty Junkie Expert Level 1
Awesome product! Makes my hair shiny and soft, also smells amazing. I noticed my color was more bright after using it during three weeks. The scent is just awesome, fresh and not overwhelming, I'm completely satisfied with this product and I would totally recommend to anyone 
abisola A.
Clarks Summit, PA
138 reviews
Beauty Junkie Expert Level 4
Love the shampoo and conditioner in this line it only did it nourish and protect my hair color it all so made it feel vibrant and light weight I definitely would repurchase it and love how long it extends the life if my color treatments.
Jennifer R.
Brookhaven , PA
49 reviews
Beauty Junkie Expert Level 3
I loved the smell and the feel of my hair after using Nexxus. However, after several days of using, my scalp was very oily. I heard that this is a common problem when switching to sulfate-free products, but it didn't go away after a week, so I stopped using it due to this problem.
Adele D.
Toronto , ON
252 reviews
Beauty Junkie Expert Level 5
Is this good for thick hair?
Dana P.
Heath springs , SC
248 reviews
Beauty Junkie Expert Level 4
Does any one with sensitive skin/scalp use this product? How does your skin react?
Rebecca N.
38 reviews
Beauty Junkie Expert Level 2
Did this shampoo make anyone else's hair look greasy?
Brittany C.
Brewton, AL
317 reviews
Beauty Junkie Expert Level 4
My hair isn't colored. Would it benefit my natural hair at all?
Valerie M.
Mc louth , KS
170 reviews
I just colored my hair purple will this be safe for my hair?

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