4.2 out of 5 stars
  • 5 Stars54%
  • 4 Stars27%
  • 3 Stars11%
  • 2 Stars5%
  • 1 Star3%
4.25 / 5 based on 1,437 Reviews


  • Step 1: Color protecting shampoo (13.5 oz) replenishes nutrients for Vibrancy Retention
  • Enriched with White Orchid Extract
  • Salon shampoo follows on from Pre-Wash Primer, cleansing and nourishing hair
  • Locks in color vibrancy and leaves hair radiant
  • Color safe shampoo helps hair retain natural movement
  • Designed for colored hair and infused with a conditioning polymer

Want to protect the brilliance and beauty of your freshly colored hair? Nexxus Color Assure Shampoo is a specially formulated salon shampoo for color treated hair that nourishes while helping to protect color vibrancy. It gently cleanses and reawakens colored hair to give you vibrant hair that moves with grace and fluidity. Use this shampoo for colored hair after the Nexxus Color Assure Pre-Wash Primer to protect your hair color for longer.

Enriched with White Orchid, Nexxus Color Assure Shampoo for colored hair uses its formula to replenish nutrients and helps maintain color vibrancy. Use it as Step 1 in the Nexxus Color Assure Vibrancy Retention Collection, after the Pre-Wash Primer.

Prime: Start with Nexxus Color Assure Primer to shield and protect hair during washing.


Cleanse hair with Nexxus Color Assure Shampoo. Apply the color-safe shampoo to wet hair, experiencing the creamy lather before rinsing.
Seal vibrancy with Nexxus Color Assure Conditioner – leave a few minutes and rinse.
Finish with Nexxus Color Assure Glossing Tonic, applied to damp hair, to unlock captivating shine.
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Top Questions See all 59 Q&A

Reviews (1437)
Q&A (15)
Media (108)
  • "Also doesn't leave your hair greasy and actually makes it feel clean. " in 1 review
  • "It definitely helps keep the pink in my hair & I'm impressed considering colors like mine are very hard to maintain." in 1 review
  • "I love this shampoo leaves my hair soft and silky." in 1 review
  • "I use this in addition to the conditioner and primer to keep my brightly colored hair look bright and new, I've never found anything that works so well to do that!" in 1 review
Carly B.
Huntingtn Bch, CA
125 reviews
Beauty Junkie Expert Level 4
This was just an okay product. I did not really notice a different in the color of my hair. It did not lather great and was very drying to my hair which is unfortunate. I would not buy this product again.
megskluzacek S.
9 reviews
Beauty Junkie Expert Level 1
I just bought this product from my local target about a month ago and have never had a shampoo that works as well to keep my hair from fading - especially in the summer. I would definitely buy this again!
rae c.
48 reviews
Beauty Junkie Expert Level 3
I received this product free to review through influencer. Very nice floral/ fruity smell not over powering. Didn't suds up on dirty hair but still cleans hair. I did try a second wash because my hair was really dirty and it suds up the second wash. I could not see my hair color washing out with this shampoo but I will not say it is completely color safe after a few washes with this my color faded. Left hair feeling smooth.
Ginamarie G.
Philadelphia, PA
194 reviews
Beauty Junkie Expert Level 3
This shampoo smells amazing. It's a great scent but also not overwhelming. I have been using the shampoo and conditioner for the past few months now and I have noticed more shine in my hair. It lathers well and helps with the manageability of my hair. Recommend this for colored hair.
Jami H.
Greensboro, NC
79 reviews
Beauty Junkie Expert Level 1
This shampoo is used for color treated hair. I used it ONLY while my hair was dyed blue. Blue trends to bleed quickly when cleaned, but this shampoo helped drastically in keeping my color last longer.
Kimberly L.
Denver, CO
236 reviews
Beauty Junkie Expert Level 3
I love nexxus it had been forever since I had used it. But after finding it on sale at Walgreens it became one of my 2 favorite shampoos and I now use it every other day along with acures clarifying shampoo
Amelia U.
18 reviews
Beauty Junkie Expert Level 1
My hair feels light and soft with this, but I have 2 major problems. 1- It does not lather at all and is ridiculously hard to spread. I have to use a crap load to cover my scalp. Not to mention, it takes forever to do it. 3- My dandruff has flared up like crazy since using this! It is so bad and embarrassing. As soon as I finish it up, I will definitely be trying something different.
Krystal G.
Clermont, FL
140 reviews
Beauty Junkie Expert Level 3
Would definitely recommend this!! It smells so good and it lasted a while compared to normal. I didn't have to use as much, but my hair was not as frizzy as normal when combined with the conditioner!
Lorena b.
zapata, tx
88 reviews
Beauty Junkie Expert Level 4
I love this. Packaging was very cute in pink. I love the formula. Easy to remove from hair and comes off. Make hair look cery healthy and shiny and darker.i highly recommend this worth the price
Melly C.
Chicago, IL
24 reviews
Beauty Junkie Expert Level 1
I love the scent of this shampoo it was very moisturizing for my hair: it left it shiny and sleek. I think this shampoo is best for a dry scalp. I don’t dye my hair so I couldn’t tell if it keeps color in. Would recommend though!
Adele D.
Toronto, ON
254 reviews
Beauty Junkie Expert Level 5
Is this good for thick hair?
Dana P.
Heath Springs, SC
248 reviews
Beauty Junkie Expert Level 4
Does any one with sensitive skin/scalp use this product? How does your skin react?
Rebecca N.
38 reviews
Beauty Junkie Expert Level 2
Did this shampoo make anyone else's hair look greasy?
Valerie M.
Mc Louth, KS
183 reviews
I just colored my hair purple will this be safe for my hair?
Brittany C.
Brewton, AL
320 reviews
Beauty Junkie Expert Level 4
My hair isn't colored. Would it benefit my natural hair at all?

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