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4.2 out of 5 stars
  • 5 Stars54%
  • 4 Stars27%
  • 3 Stars11%
  • 2 Stars5%
  • 1 Star3%
4.25 / 5 based on 1,412 Reviews


  • Step 1: Color protecting shampoo (13.5 oz) replenishes nutrients for Vibrancy Retention
  • Enriched with White Orchid Extract
  • Salon shampoo follows on from Pre-Wash Primer, cleansing and nourishing hair
  • Locks in color vibrancy and leaves hair radiant
  • Color safe shampoo helps hair retain natural movement
  • Designed for colored hair and infused with a conditioning polymer

Want to protect the brilliance and beauty of your freshly colored hair? Nexxus Color Assure Shampoo is a specially formulated salon shampoo for color treated hair that nourishes while helping to protect color vibrancy. It gently cleanses and reawakens colored hair to give you vibrant hair that moves with grace and fluidity. Use this shampoo for colored hair after the Nexxus Color Assure Pre-Wash Primer to protect your hair color for longer.

Enriched with White Orchid, Nexxus Color Assure Shampoo for colored hair uses its formula to replenish nutrients and helps maintain color vibrancy. Use it as Step 1 in the Nexxus Color Assure Vibrancy Retention Collection, after the Pre-Wash Primer.

Prime: Start with Nexxus Color Assure Primer to shield and protect hair during washing.


Cleanse hair with Nexxus Color Assure Shampoo. Apply the color-safe shampoo to wet hair, experiencing the creamy lather before rinsing.
Seal vibrancy with Nexxus Color Assure Conditioner – leave a few minutes and rinse.
Finish with Nexxus Color Assure Glossing Tonic, applied to damp hair, to unlock captivating shine.
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Top Questions See all 59 Q&A

Reviews (1412)
Q&A (15)
Media (107)
  • "Also doesn't leave your hair greasy and actually makes it feel clean. " in 1 review
  • "It definitely helps keep the pink in my hair & I'm impressed considering colors like mine are very hard to maintain." in 1 review
  • "I love this shampoo leaves my hair soft and silky." in 1 review
  • "I use this in addition to the conditioner and primer to keep my brightly colored hair look bright and new, I've never found anything that works so well to do that!" in 1 review
Nikki T.
45 reviews
Beauty Junkie Expert Level 1
When I received this as a free item in my #influenster #voxbox I was definitely skeptical at first. I tend to stick to the same shampoo and conditioner because when I find something I like, which is rare, I don't stray. I started to incorporate this and I didn't love the way it smelled in the bottle, but when I got out of the shower I kept smelling it on myself and I loved it! Very botanical and fresh smelling. The thing I liked the best? It made my hair feel clean twice as long as my usual shampoo which is a huge win for me and my oily scalp!! This will stay too shelf for me and I will definitely repurchase!
Sara G.
89 reviews
Beauty Junkie Expert Level 1
The smell of this shampoo is heaven in a bottle.  I can't even begin to describe the amazing scent that goes on in the morning.  It is slightly floral, but not overwhelmingly so.  However, the real deal is the lasting fragrance that lingers all day long!  I can literally wash my hair in the morning, workout, and still by bedtime my hair smells amazing.  As far as color preservation goes, I think this product is about the same as others on the market.  Not stellar, but not too bad either.
Misty J.
333 reviews
Beauty Junkie Expert Level 5
Such a great shampoo for color treated hair. I love the way it smells, help to keep my color fresh and bright. Doesn't leave any greasy residue and leaves my hair soft and manageable. *I rcvd this product complimentary for testing and (or) review these are my honest thoughts on how this product worked for me.* #nexxus #Influenster #gotitfree
Kelsey R.
Henderson, NV
8 reviews
Beauty Junkie Expert Level 2
I feel like the product did help with keeping some of the darker color recently added to my blonde hair at the roots for a more ombré look. It also helped keep my hair more ashy in between purple shampoos as my toner tends to wash out and my hair tends to lean towards brass quickly. However I feel like it was more drying and did not make my hair as soft and hydrated as many other shampoo/conditioner combos I've used before 

*I received this product free fo testing in exchange for an honest review 
Deborah P.
Richmond, TX
46 reviews
Beauty Junkie Expert Level 3
I have natural blonde hair and my hair stylist recently added mauve and ash lowlights in my hair just before I had to be in my best friend's wedding. Color typically washes out of my hair pretty quickly, so I was super excited to use a shampoo specifically designed for colored hair. First of all it smells wonderful! I actually used this shampoo the morning of the wedding and my color stayed intact, my hair was smooth and also had nice volume.
haylley T.
Reynoldsburg , OH
68 reviews
Beauty Junkie Expert Level 1
First of all, the scent is amazing! I am usually very sensitive to scents, but this shampoo smells amazing! I recently colored my hair, and I do believe it has done a great job extending the color! My only complaint, is I feel I need to use a bit more product to clean my hair. 
Danielle G.
19 reviews
Beauty Junkie Expert Level 1
I received this in my Nexxus Voxbox this month and the first thing I noticed was the smell was amazing. However I have dry fine color treated hair and though this product did hold my copper red hair color well it didn't make my hair feel soft or have volume. For a color protecting product is smells amazing! But falls short with it keeping your hair soft and the bottle functionality. I would recommend to friends that are looking for color protecting products on a budget with oily hair.
Jessie M.
Memphis, TN
22 reviews
Beauty Junkie Expert Level 1
I like this shampoo, and the conditioner that goes with it. The smell is light and refreshing. The shampoo does help with keeping your color. I do like other types of Nexxus shampoo more than this one, that's why I ranked it four stars. I keep a bottle of this for when I get my hair newly colored, and then after a few weeks, I switch to my other type of Nexxus shampoo. Overall, I think this is a great shampoo! I was lucky because influenster sent me a complimentary sample of this shampoo and conditioner!
Rachel D.
New York, NY
63 reviews
Beauty Junkie Expert Level 2
This shampoo smells amazing! I also love the packaging, it's so helpful to have the different color rings around the lid to help differentiate between the shampoo and conditioner. This shampoo gets a good lather and is easy to use. I find that my hair seems smoother and healthier since using this (about a month), but I've been needing to wash my hair more often since using it as well. I also don't feel like it has done much to enhance my curls, though it has helped keep my color looking fresh!
Jazzy W.
280 reviews
Beauty Junkie Expert Level 3
Received from Influenster; a complimentary bottle of the Nexxus Color Assure shampoo and conditioner to test; I’m so happy and honored that I was chosen for this task. First off, the orchid scent smells amazing, the shampoo goes on smooth & a little goes a long way. After, my first first usage, it left my hair so soft the color was silky and shinny without adding any additional products. Also, another plus is that my hair tangled free during the washing process. I strongly recommend both the shampoo and conditioner.
Adele D.
Toronto, ON
254 reviews
Beauty Junkie Expert Level 5
Is this good for thick hair?
Dana P.
Heath Springs, SC
248 reviews
Beauty Junkie Expert Level 4
Does any one with sensitive skin/scalp use this product? How does your skin react?
Brittany C.
Brewton, AL
319 reviews
Beauty Junkie Expert Level 4
My hair isn't colored. Would it benefit my natural hair at all?
Valerie M.
Mc Louth, KS
173 reviews
I just colored my hair purple will this be safe for my hair?
Rebecca N.
38 reviews
Beauty Junkie Expert Level 2
Did this shampoo make anyone else's hair look greasy?

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