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BY NEXXUS #95 in Shampoo

4.2 out of 5 stars
  • 5 Stars54%
  • 4 Stars27%
  • 3 Stars11%
  • 2 Stars5%
  • 1 Star3%
4.25 / 5 based on 1,396 Reviews


  • Step 1: Color protecting shampoo (13.5 oz) replenishes nutrients for Vibrancy Retention
  • Enriched with White Orchid Extract
  • Salon shampoo follows on from Pre-Wash Primer, cleansing and nourishing hair
  • Locks in color vibrancy and leaves hair radiant
  • Color safe shampoo helps hair retain natural movement
  • Designed for colored hair and infused with a conditioning polymer

Want to protect the brilliance and beauty of your freshly colored hair? Nexxus Color Assure Shampoo is a specially formulated salon shampoo for color treated hair that nourishes while helping to protect color vibrancy. It gently cleanses and reawakens colored hair to give you vibrant hair that moves with grace and fluidity. Use this shampoo for colored hair after the Nexxus Color Assure Pre-Wash Primer to protect your hair color for longer.

Enriched with White Orchid, Nexxus Color Assure Shampoo for colored hair uses its formula to replenish nutrients and helps maintain color vibrancy. Use it as Step 1 in the Nexxus Color Assure Vibrancy Retention Collection, after the Pre-Wash Primer.

Prime: Start with Nexxus Color Assure Primer to shield and protect hair during washing.


Cleanse hair with Nexxus Color Assure Shampoo. Apply the color-safe shampoo to wet hair, experiencing the creamy lather before rinsing.
Seal vibrancy with Nexxus Color Assure Conditioner – leave a few minutes and rinse.
Finish with Nexxus Color Assure Glossing Tonic, applied to damp hair, to unlock captivating shine.
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Top Questions See all 59 Q&A

Reviews (1396)
Q&A (15)
Media (107)
  • "Also doesn't leave your hair greasy and actually makes it feel clean. " in 1 review
  • "It definitely helps keep the pink in my hair & I'm impressed considering colors like mine are very hard to maintain." in 1 review
  • "I love this shampoo leaves my hair soft and silky." in 1 review
  • "I use this in addition to the conditioner and primer to keep my brightly colored hair look bright and new, I've never found anything that works so well to do that!" in 1 review
Brittany C.
Kalamazoo, MI
36 reviews
Beauty Junkie Expert Level 2
Disclosure: I received this product from Influenster for an honest review. 

This smells so great! I'm honestly not a huge shampoo/conditioner person, so I rarely find one that I don't like, but I enjoy this bottle- it looks like champagne! And the lids are color coded to tell the difference with the shampoo and conditioner. 
Lisa L.
Mays Landing, NJ
166 reviews
Beauty Junkie Expert Level 2
Great shampoo for color treated hair especially blonde! Love the smell of this shampoo and the way it makes my hair feel. I use turn to this shampoo after I get out of the pool to wash the green tint out of my blonde. It is pricey, but I usually find it for cheap at Marshall’s or TJ Maxx. It works best with the matching conditioner
Tiffany O.
Torrance, CA
289 reviews
Beauty Junkie Expert Level 4
Omg this shampoo smells amazing ! So far after 5 washes my hair has felt so soft and nourished and the purple in my hair more vibrant. I received this product for free in a voxbox but this is my new go to shampoo for sure !
Danielle A.
287 reviews
Beauty Junkie Expert Level 3
First impression is the fragrance. Light, crisp, and refreshing. I have fine, color treated hair. I need a dose of care without weighing my hair down. This product delivers without over-drying, as many color-care products can do. I would recommend to anyone looking to protect their color with a refreshed, lightweight bounce. 
Vidhi A.
119 reviews
Beauty Junkie Expert Level 2
Love Nexxus. I have used nexxus products for a long time. Their color vibrancy Shampoo works really well. It is less expensive than some of the leading brands. Sometimes it leaves my hair oily but it’s due to the humid environment I live in currently. Overall I love the product.
Hayley D.
Kronenwetter, WI
128 reviews
Beauty Junkie Expert Level 3
I love the smell of this shampoo. It just so happens that I just dyed my hair and I felt that after dying it and then using Nexxus, my color didn't fade as fast as usually does. I am happy with the scent and color-lasting components, however, my hair does sometimes gets oily afterwards.
Zelda A.
96 reviews
Beauty Junkie Expert Level 2
I used this shampoo after I decided to lighten my very dark hair and I’m very glad I did. It helped the color hold on to its vibrancy and I felt like it helped keep my hair healthier as well. I no longer color my hair, but if I did this would be a major stay in my routine.
Lisa G.
1 review
Love Nexxus products! They smell AMAZING & leave my hair soft, shiny & smelling yummy!Long lasting scent and is for dry or oily hair. It costs a little more but has great lather & is worth spending a bit more for the quality and ingdredients.I will def buy again!
Marnae R.
Elmont, NY
80 reviews
Beauty Junkie Expert Level 3
Very good shampoo. Really got my hair clean. The smell is amazing. The lather was just the right amount. Better for an oily scalp but my hair didn't feel dry. I would use this over other shampoos.  I would buy for the first time since it was given to me by influenster
Ashley S.
Roxboro, NC
25 reviews
Beauty Junkie Expert Level 3
I was given this for free to try out from Influenster and I really liked it. It has a light fragrance so it isn't overbearing but still smells nice. It is lightweight and my hair felt clean and VERY soft afterward. Ladies with thinning hair, this is sulfur-free! 
Adele D.
Toronto , ON
252 reviews
Beauty Junkie Expert Level 5
Is this good for thick hair?
Dana P.
Heath springs , SC
248 reviews
Beauty Junkie Expert Level 4
Does any one with sensitive skin/scalp use this product? How does your skin react?
Rebecca N.
38 reviews
Beauty Junkie Expert Level 2
Did this shampoo make anyone else's hair look greasy?
Brittany C.
Brewton, AL
313 reviews
Beauty Junkie Expert Level 4
My hair isn't colored. Would it benefit my natural hair at all?
Valerie M.
Mc louth , KS
170 reviews
I just colored my hair purple will this be safe for my hair?

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