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4.2 out of 5 stars
  • 5 Stars54%
  • 4 Stars27%
  • 3 Stars11%
  • 2 Stars5%
  • 1 Star3%
4.25 / 5 based on 1,411 Reviews


  • Step 1: Color protecting shampoo (13.5 oz) replenishes nutrients for Vibrancy Retention
  • Enriched with White Orchid Extract
  • Salon shampoo follows on from Pre-Wash Primer, cleansing and nourishing hair
  • Locks in color vibrancy and leaves hair radiant
  • Color safe shampoo helps hair retain natural movement
  • Designed for colored hair and infused with a conditioning polymer

Want to protect the brilliance and beauty of your freshly colored hair? Nexxus Color Assure Shampoo is a specially formulated salon shampoo for color treated hair that nourishes while helping to protect color vibrancy. It gently cleanses and reawakens colored hair to give you vibrant hair that moves with grace and fluidity. Use this shampoo for colored hair after the Nexxus Color Assure Pre-Wash Primer to protect your hair color for longer.

Enriched with White Orchid, Nexxus Color Assure Shampoo for colored hair uses its formula to replenish nutrients and helps maintain color vibrancy. Use it as Step 1 in the Nexxus Color Assure Vibrancy Retention Collection, after the Pre-Wash Primer.

Prime: Start with Nexxus Color Assure Primer to shield and protect hair during washing.


Cleanse hair with Nexxus Color Assure Shampoo. Apply the color-safe shampoo to wet hair, experiencing the creamy lather before rinsing.
Seal vibrancy with Nexxus Color Assure Conditioner – leave a few minutes and rinse.
Finish with Nexxus Color Assure Glossing Tonic, applied to damp hair, to unlock captivating shine.
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Top Questions See all 59 Q&A

Reviews (1411)
Q&A (15)
Media (107)
  • "Also doesn't leave your hair greasy and actually makes it feel clean. " in 1 review
  • "It definitely helps keep the pink in my hair & I'm impressed considering colors like mine are very hard to maintain." in 1 review
  • "I love this shampoo leaves my hair soft and silky." in 1 review
  • "I use this in addition to the conditioner and primer to keep my brightly colored hair look bright and new, I've never found anything that works so well to do that!" in 1 review
Kassandra N.
27 reviews
Beauty Junkie Expert Level 1
Love the smell! It left my hair nice and soft and didn't add too much weight. My hair doesn't get oily throughout the day. I wish it lathered a little better, but other than that no complaints.
Rheba M.
69 reviews
Beauty Junkie Expert Level 1
Love the smell of this shampoo, made my hair feel silky and smooth. Price is a little higher but the bottle did last a good while. Would recommend and purchase again for sure! 
Erica S.
Newark, OH
61 reviews
Beauty Junkie Expert Level 1
I really like this shampoo and conditioner!! I color my hair auburn/purple tones and my color is so faded but this somehow still makes it look halfway decent only after a couple of uses! I feel like it makes the appearance of my hair more vibrant!

In order for me to get the lather that I want, I have to use a little more product, but thats probably because it is a sulfate free shampoo. 
The conditioner and shampoo both have a pleasant smell, and the conditioner makes my hair super soft. I love it. Would definitely recommend to others!

Rachel K.
53 reviews
Beauty Junkie Expert Level 1
I wasn't too huge of a fan. While it does make my hair seemingly brighter, I didn't feel like it really cleaned up towards the scalp much, leaving that part looking greasy. 
Cayce B.
43 reviews
Beauty Junkie Expert Level 2
I'm actually super impressed with this shampoo. My hair is damaged and purple. I've been maintaining it by using overtone mostly but I needed a solid shampoo. I'll definitely be repurchasing.
Teona M.
156 reviews
Beauty Junkie Expert Level 3
This shampoo works great for dyed hair! I use it on my natural hair and weave as a hydrant and to avoid damage. May be a tad bit more pricey than most brands, but it is worth it
Brittany B.
277 reviews
Beauty Junkie Expert Level 4
I'm a natural redhead with hair on the finer side since i like to dye my hair from time to time. I needed a product that would hold my color and still give me the moisture i needed and this did just that. It didn't weigh down my hair nor dry it out when washing it. The smell is light and on the floral side, light hints of orchids which happen to be my favorite flower. This shampoo was a win win in my book, and i was super happy to had received it free for testing purposes thanks to Influenster and Nexxus. I will definitely buy myself when i run out of my current bottle
Alyssa A.
165 reviews
Beauty Junkie Expert Level 3
This packaging is really cute and the product smells great, but I was less than impressed with this product. It didn't do anything for my color and left my hair looking amd feeling greasy within 24 hours of washing.
tara n.
Encino, CA
185 reviews
Beauty Junkie Expert Level 2
My favorite part of this shampoo is it contains no sulfate which is damaging to your hair. It does contain almond, argan, and coconut oils which are super good for your hair
Katy S.
135 reviews
Beauty Junkie Expert Level 4
Sulfate free and smells amazing! Love this shampoo. It's moisturizing and doesn't leave a residue behind. Not to mention, it keeps my color looking the same as when I had it done.
Adele D.
Toronto, ON
254 reviews
Beauty Junkie Expert Level 5
Is this good for thick hair?
Dana P.
Heath Springs, SC
248 reviews
Beauty Junkie Expert Level 4
Does any one with sensitive skin/scalp use this product? How does your skin react?
Brittany C.
Brewton, AL
319 reviews
Beauty Junkie Expert Level 4
My hair isn't colored. Would it benefit my natural hair at all?
Valerie M.
Mc louth , KS
173 reviews
I just colored my hair purple will this be safe for my hair?
Rebecca N.
38 reviews
Beauty Junkie Expert Level 2
Did this shampoo make anyone else's hair look greasy?

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