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BY NEXXUS #95 in Shampoo

4.2 out of 5 stars
  • 5 Stars54%
  • 4 Stars27%
  • 3 Stars11%
  • 2 Stars5%
  • 1 Star3%
4.25 / 5 based on 1,395 Reviews


  • Step 1: Color protecting shampoo (13.5 oz) replenishes nutrients for Vibrancy Retention
  • Enriched with White Orchid Extract
  • Salon shampoo follows on from Pre-Wash Primer, cleansing and nourishing hair
  • Locks in color vibrancy and leaves hair radiant
  • Color safe shampoo helps hair retain natural movement
  • Designed for colored hair and infused with a conditioning polymer

Want to protect the brilliance and beauty of your freshly colored hair? Nexxus Color Assure Shampoo is a specially formulated salon shampoo for color treated hair that nourishes while helping to protect color vibrancy. It gently cleanses and reawakens colored hair to give you vibrant hair that moves with grace and fluidity. Use this shampoo for colored hair after the Nexxus Color Assure Pre-Wash Primer to protect your hair color for longer.

Enriched with White Orchid, Nexxus Color Assure Shampoo for colored hair uses its formula to replenish nutrients and helps maintain color vibrancy. Use it as Step 1 in the Nexxus Color Assure Vibrancy Retention Collection, after the Pre-Wash Primer.

Prime: Start with Nexxus Color Assure Primer to shield and protect hair during washing.


Cleanse hair with Nexxus Color Assure Shampoo. Apply the color-safe shampoo to wet hair, experiencing the creamy lather before rinsing.
Seal vibrancy with Nexxus Color Assure Conditioner – leave a few minutes and rinse.
Finish with Nexxus Color Assure Glossing Tonic, applied to damp hair, to unlock captivating shine.
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Top Questions See all 59 Q&A

Reviews (1395)
Q&A (15)
Media (107)
  • "Also doesn't leave your hair greasy and actually makes it feel clean. " in 1 review
  • "It definitely helps keep the pink in my hair & I'm impressed considering colors like mine are very hard to maintain." in 1 review
  • "I love this shampoo leaves my hair soft and silky." in 1 review
  • "I use this in addition to the conditioner and primer to keep my brightly colored hair look bright and new, I've never found anything that works so well to do that!" in 1 review
Kailee C.
Clarksville, TN
82 reviews
Beauty Junkie Expert Level 4
I received a bottle complimentary of Influenster to try out. First impression: smells really good. Leaves hair very soft. After use: leaves hair feeling greasy. I have thin, fine hair that is prone to looking oily so I wasn't surprised for my hair to react this way. I let my sister-in-law test it out (thick, coarse hair) and it left her's greasy as well.
megan c.
Springfield, PA
33 reviews
Beauty Junkie Expert Level 2
Really great product. While I don't usually spend alot of money on my shampoo, it really is worth it for this product. IF you are going to spend the money to get your hair colored, you should also get good quality products that will keep it healthy. I received this item for free as a part of my voxbox, however all of the opinions are my own. 
Brandie W.
Wilson, NC
93 reviews
Beauty Junkie Expert Level 4
Honestly I am so glad I got to try this shampoo. I have badly damaged hair and I will say having no sulfates or silicones is a big plus for me. My hair just feels more nourished and smells delightful. Unfortunately I can't comment on if it helped my color stay bright due to not coloring my hair. I did see some other reviews that do mention it though.
Taylor S.
199 reviews
Beauty Junkie Expert Level 4
To give an honest review, I will let you know that I received this product but I have never colored my hair.... However, the shampoo does leave my hair very soft, even without using conditioner. The scent is very pleasant as well. I don't think I would buy again seeing as it's for colored hair. I would be curious about the other shampoos they offer. 
Chynna M.
26 reviews
Beauty Junkie Expert Level 1
I LOVE this stuff! I received this product for free to review and it is definitely my new go to. It smells amazing, leaves my fine, color treated hair light and manageable. It doesn't suds very much, but I actually prefer that. I've bought more since getting the free FULL size bottles to try, totally worth paying a little more over store brands!
Katie W.
Frankfort, KY
57 reviews
Beauty Junkie Expert Level 3
I tried this product for two weeks before I could give an accurate review - it smells great and leaves my hair very silky! HOWEVER, I have noticed that after a week and a half of usage the product buildup in my hair was noticeable. It became heavy and greasy looking. I switched back to my "holy grail" product and my hair was back to normal. I like the way it works when I use it once or twice a week- so there's that!
Alyssa F.
Sandy, UT
47 reviews
Beauty Junkie Expert Level 1
I received this product complimentary for testing products. It's intended for colored hair, which I do not have, but I was still impressed! I noticed that my hair felt softer and had more volume at my roots, as well as a brighter shine. The only downside was that it straightened out my waves. At an affordable price, I would certainly recommend!
Justine C.
Saint francis, MN
93 reviews
*received for free for my review
The fragrance is really subtle, a light floral smell. It produces a lot of bubbles while massaging onto scalp. For the price I'd say this is a good shampoo that could be purchased at the drugstore. Personally I won't buy it again, I am brunette that adds blonde so I need purple shampoo vs color protection.
Bryce S.
Denton, TX
62 reviews
NEXXUS® COLOR ASSURE SHAMPOO FOR COLORED HAIR this stuff is AMAZING!!! My hair is shiny, soft, and fabulous! NEXXUS® COLOR ASSURE CONDITIONER FOR COLORED HAIR is also fantastic!!! Thanks #influenster #voxbox
Michelle L.
Yeaddiss, KY
77 reviews
Beauty Junkie Expert Level 2
Love it. This Nexxus shampoo smells absolutely amazing and gets my hair nice and clean without being overly harsh and stripping my color. Red is a hard color to keep up but I don't feel quite as intimidated knowing I have this great product.
Adele D.
Toronto , ON
252 reviews
Beauty Junkie Expert Level 5
Is this good for thick hair?
Dana P.
Heath springs , SC
248 reviews
Beauty Junkie Expert Level 4
Does any one with sensitive skin/scalp use this product? How does your skin react?
Rebecca N.
38 reviews
Beauty Junkie Expert Level 2
Did this shampoo make anyone else's hair look greasy?
Brittany C.
Brewton, AL
313 reviews
Beauty Junkie Expert Level 4
My hair isn't colored. Would it benefit my natural hair at all?
Valerie M.
Mc louth , KS
170 reviews
I just colored my hair purple will this be safe for my hair?

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