4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars26%
  • 3 Stars11%
  • 2 Stars5%
  • 1 Star3%


  • Step 1: Color protecting shampoo (13.5 oz) replenishes nutrients for Vibrancy Retention
  • Enriched with White Orchid Extract
  • Salon shampoo follows on from Pre-Wash Primer, cleansing and nourishing hair
  • Locks in color vibrancy and leaves hair radiant
  • Color safe shampoo helps hair retain natural movement
  • Designed for colored hair and infused with a conditioning polymer

Want to protect the brilliance and beauty of your freshly colored hair? Nexxus Color Assure Shampoo is a specially formulated salon shampoo for color treated hair that nourishes while helping to protect color vibrancy. It gently cleanses and reawakens colored hair to give you vibrant hair that moves with grace and fluidity. Use this shampoo for colored hair after the Nexxus Color Assure Pre-Wash Primer to protect your hair color for longer.

Enriched with White Orchid, Nexxus Color Assure Shampoo for colored hair uses its formula to replenish nutrients and helps maintain color vibrancy. Use it as Step 1 in the Nexxus Color Assure Vibrancy Retention Collection, after the Pre-Wash Primer.

Prime: Start with Nexxus Color Assure Primer to shield and protect hair during washing.


Cleanse hair with Nexxus Color Assure Shampoo. Apply the color-safe shampoo to wet hair, experiencing the creamy lather before rinsing.
Seal vibrancy with Nexxus Color Assure Conditioner – leave a few minutes and rinse.
Finish with Nexxus Color Assure Glossing Tonic, applied to damp hair, to unlock captivating shine.
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Top Questions See all 65 Q&A

Reviews (1,494)
Q&A (19)
Media (110)
  • "Also doesn't leave your hair greasy and actually makes it feel clean. " in 1 review
  • "It definitely helps keep the pink in my hair & I'm impressed considering colors like mine are very hard to maintain." in 1 review
  • "I love this shampoo leaves my hair soft and silky." in 1 review
  • "I use this in addition to the conditioner and primer to keep my brightly colored hair look bright and new, I've never found anything that works so well to do that!" in 1 review
Renae O.
Tucson, AZ
45 reviews
Beauty Junkie Expert Level 2
Received this in one of my boxes and have been using it ever since the shampoo and conditioner made my hair color last longer and not fade as fast as other color saving products I’ve used. My hair feels softer and shinier.
Ali R.
San Diego, CA
119 reviews
Beauty Junkie Expert Level 2
I own this shampoo in bulk despite no longer getting dark color deposited into my hair. Great scent and formula that is neither too heavy nor light and always leaves hair soft and easy to brush through and style when dry.
Nicole E.
Bakersfield, CA
286 reviews
Beauty Junkie Expert Level 3
Love it. Makes my hair feel so nice and soft. I don’t see a big difference in helping to maintain my hair color though. It seems a little pricey, but I got mine for free in a box box. I would buy it if I ever saw it on sale.
Casey H.
Hamilton, OH
91 reviews
Beauty Junkie Expert Level 4
Great scent . Not sure how well it helps color hold. Kind of made my hair and scalp oily. Even when I used it with a very bare minimum amount of conditioner.  Not sure i would purchase at regular retail price. 
Andi B.
Simpsonville, SC
219 reviews
Beauty Junkie Expert Level 4
I got this in a vox box and I’m just now getting around to reviewing it because I wanted to give it longer to try because I didn’t like it initially.

My hair has been dyed a mixture of blue and purple. We didn’t bleach it this time for a more subtle look. It has been 3 months and the color is still there. It’s not overly vibrant, but it is still noticeable. So this shampoo has done a great job of preserving color. I’m not crazy about the consistency.
Kim K.
Marlton, NJ
147 reviews
Beauty Junkie Expert Level 3
I don't color my hair too often, but I love to use this shampoo as often as I can because it definitely protects the color I get and makes it last longer! Definitely a good product to look for when you color your hair often
Kayla S.
61 reviews
Beauty Junkie Expert Level 4
After receiving this shampoo complimentary for my honest and truthful review, I’ve purchased it twice because I fell in love with how it made my hair feel! A great value and leaves my hair feeling refreshed and clean.
meadow c.
Paragould, AR
11 reviews
i love love love this brand for shampoo and conditioner. it has a very thick consistency that makes my hair super soft. the smell is amazing and it keeps my hair smelling good and soft all day. i would definitely repurchase this item again and again.
Alisa W.
2 reviews
I dye my hair bright red and this shampoo really helped keep the color in my hair, while it also kept it really soft I have a super dry scalp so it worked out really great for me. It does more than it's supposed to I would definitely buy again. 
laurinda r.
Brockton, MA
108 reviews
Beauty Junkie Expert Level 4
Great quality shampoo. It’s expensive but worth every single penny. It smells like heaven and doesn’t contain harsh chemicals which i love. It’s great and suitable for all hair types also. I highly recommend it to others. You can find it in most drug stores too.
Adele D.
Toronto, ON
254 reviews
Beauty Junkie Expert Level 5
Is this good for thick hair?
Dana P.
Heath Springs, SC
248 reviews
Beauty Junkie Expert Level 4
Does any one with sensitive skin/scalp use this product? How does your skin react?
Brittany C.
Brewton, AL
328 reviews
Beauty Junkie Expert Level 4
My hair isn't colored. Would it benefit my natural hair at all?
Valerie M.
Mc louth, KS
187 reviews
I just colored my hair purple will this be safe for my hair?
Rebecca N.
38 reviews
Beauty Junkie Expert Level 2
Did this shampoo make anyone else's hair look greasy?

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