4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars27%
  • 3 Stars11%
  • 2 Stars5%
  • 1 Star3%


  • Step 1: Color protecting shampoo (13.5 oz) replenishes nutrients for Vibrancy Retention
  • Enriched with White Orchid Extract
  • Salon shampoo follows on from Pre-Wash Primer, cleansing and nourishing hair
  • Locks in color vibrancy and leaves hair radiant
  • Color safe shampoo helps hair retain natural movement
  • Designed for colored hair and infused with a conditioning polymer

Want to protect the brilliance and beauty of your freshly colored hair? Nexxus Color Assure Shampoo is a specially formulated salon shampoo for color treated hair that nourishes while helping to protect color vibrancy. It gently cleanses and reawakens colored hair to give you vibrant hair that moves with grace and fluidity. Use this shampoo for colored hair after the Nexxus Color Assure Pre-Wash Primer to protect your hair color for longer.

Enriched with White Orchid, Nexxus Color Assure Shampoo for colored hair uses its formula to replenish nutrients and helps maintain color vibrancy. Use it as Step 1 in the Nexxus Color Assure Vibrancy Retention Collection, after the Pre-Wash Primer.

Prime: Start with Nexxus Color Assure Primer to shield and protect hair during washing.


Cleanse hair with Nexxus Color Assure Shampoo. Apply the color-safe shampoo to wet hair, experiencing the creamy lather before rinsing.
Seal vibrancy with Nexxus Color Assure Conditioner – leave a few minutes and rinse.
Finish with Nexxus Color Assure Glossing Tonic, applied to damp hair, to unlock captivating shine.
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Top Questions See all 64 Q&A

Reviews (1,461)
Q&A (18)
Media (109)
  • "Also doesn't leave your hair greasy and actually makes it feel clean. " in 1 review
  • "It definitely helps keep the pink in my hair & I'm impressed considering colors like mine are very hard to maintain." in 1 review
  • "I love this shampoo leaves my hair soft and silky." in 1 review
  • "I use this in addition to the conditioner and primer to keep my brightly colored hair look bright and new, I've never found anything that works so well to do that!" in 1 review
Sarah W.
Philadelphia, PA
52 reviews
Beauty Junkie Expert Level 4
I got this in my most recent voxbox and I love it. In comparison to other brands I use like redkin this shampoo really does hold its own. I often color my hair and feel that it helps the dryness. I would continue to buy this product.
Katerin A.
naples, florida
27 reviews
Beauty Junkie Expert Level 1
Muy bueno para el tratamiento del cabello, lo utilice varias veces hidrata muy bien el cabello si tienes el cabello graso no lo recomiendo! Tiene un precio económico lo puedes conseguir en cualquier tienda de farmacia
Christina B.
Seagoville, TX
79 reviews
Beauty Junkie Expert Level 3
For such a high priced brand I have to say I was rather disappointed. First the smell...there wasn't much to it. Some are fine with this. However I, like many, am big on smells. I like my hair to not just look clean but smell clean as well.
Second, it seemed as though I had to use a large amount each time. The bottles aren't that big so it only last me two weeks. Again...for the price I would've at least hoped for a month.
Lastly, the caused me a flaky, itchy scale. Unsure if it was the shampoo or the conditioner doing this....either way....not good.
Overall, instead of a high dollar brand I felt like I was using something I could find at the Dollar store.
Huge disappointment.
Jennifer S.
Bradenton, FL
222 reviews
Beauty Junkie Expert Level 2
I use this a few times a week then I do a dry shampoo because shampoo actually strips it hair of natural oils so I only us it like e times a week but it works wonders and has a beautiful smell as well !
Morgan W.
Lockport , NY
125 reviews
Beauty Junkie Expert Level 4
I received this in a vox a few months ago and was excited to use it because it was color safe but I didn’t love it because after I showered it left my hair being very oily and looking unwashed! You can purchase at any drug store.
DeAnna H.
Troy, MO
46 reviews
Beauty Junkie Expert Level 1
I loved the smell of this product. The only thing I did not like was it made my hair feel a little oily after it dried. I received this product for free for testing purposes. I would buy this product.
Stephanie S.
Oak Harbor, WA
64 reviews
Beauty Junkie Expert Level 4
I received this product complimentary free from the Nexxus Voxbox. This product is just like an normal shampoo. I didn't see any difference in my hair texture nor hair color. I don't dye my hair so I couldn't tell you how that has affected it. However, I must say, that this shampoo smells so good! The scent last through out the day if I don't put any product in it. The bottle itself is also really cute. Makes my bathtub look more girly than before. I have noticed that it moisturizes my hair super well, I haven't really seen too much frizz (and this is coming from someone who resides in Florida). Probably will try the other products in this brand, but not from this range.
Charlin F.
742 reviews
Beauty Junkie Expert Level 5
I received this Nexxus color assurance shampoo in a VoxBox and i was very happy with it. Like all Nexxus products, the first thing I noticed was how good it smells! It was a very light shampoo and I will more than likely buy again.
Melissa C.
Agoura hills, CA
275 reviews
Beauty Junkie Expert Level 4
I got this as a sample and I love it the smell isn’t strong sand it’s for any hair types and I would buy but the product is expensive for me and it lathers great and you wouldn’t be disappointed.youll be happy with your hair
Niki M.
Indianapolis, IN
81 reviews
Beauty Junkie Expert Level 4
I like the way this makes my hair smell and feel. I’m always trying to find new shampoos and conditioners to use, and this one fits the bill. My hair isn’t as frizzy and unruly when I use this.
Adele D.
Toronto, ON
254 reviews
Beauty Junkie Expert Level 5
Is this good for thick hair?
Dana P.
Heath Springs, SC
248 reviews
Beauty Junkie Expert Level 4
Does any one with sensitive skin/scalp use this product? How does your skin react?
Brittany C.
Brewton, AL
328 reviews
Beauty Junkie Expert Level 4
My hair isn't colored. Would it benefit my natural hair at all?
Valerie M.
Mc Louth, KS
183 reviews
I just colored my hair purple will this be safe for my hair?
Rebecca N.
38 reviews
Beauty Junkie Expert Level 2
Did this shampoo make anyone else's hair look greasy?

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