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4.2 out of 5 stars
  • 5 Stars54%
  • 4 Stars27%
  • 3 Stars11%
  • 2 Stars5%
  • 1 Star3%
4.25 / 5 based on 1,410 Reviews


  • Step 1: Color protecting shampoo (13.5 oz) replenishes nutrients for Vibrancy Retention
  • Enriched with White Orchid Extract
  • Salon shampoo follows on from Pre-Wash Primer, cleansing and nourishing hair
  • Locks in color vibrancy and leaves hair radiant
  • Color safe shampoo helps hair retain natural movement
  • Designed for colored hair and infused with a conditioning polymer

Want to protect the brilliance and beauty of your freshly colored hair? Nexxus Color Assure Shampoo is a specially formulated salon shampoo for color treated hair that nourishes while helping to protect color vibrancy. It gently cleanses and reawakens colored hair to give you vibrant hair that moves with grace and fluidity. Use this shampoo for colored hair after the Nexxus Color Assure Pre-Wash Primer to protect your hair color for longer.

Enriched with White Orchid, Nexxus Color Assure Shampoo for colored hair uses its formula to replenish nutrients and helps maintain color vibrancy. Use it as Step 1 in the Nexxus Color Assure Vibrancy Retention Collection, after the Pre-Wash Primer.

Prime: Start with Nexxus Color Assure Primer to shield and protect hair during washing.


Cleanse hair with Nexxus Color Assure Shampoo. Apply the color-safe shampoo to wet hair, experiencing the creamy lather before rinsing.
Seal vibrancy with Nexxus Color Assure Conditioner – leave a few minutes and rinse.
Finish with Nexxus Color Assure Glossing Tonic, applied to damp hair, to unlock captivating shine.
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Top Questions See all 59 Q&A

Reviews (1410)
Q&A (15)
Media (107)
  • "Also doesn't leave your hair greasy and actually makes it feel clean. " in 1 review
  • "It definitely helps keep the pink in my hair & I'm impressed considering colors like mine are very hard to maintain." in 1 review
  • "I love this shampoo leaves my hair soft and silky." in 1 review
  • "I use this in addition to the conditioner and primer to keep my brightly colored hair look bright and new, I've never found anything that works so well to do that!" in 1 review
Megan L.
Williamstown , PA
118 reviews
Beauty Junkie Expert Level 1
Love the smell! Low sud so I know it's not ripping out the good oils in my hair but also cleaning my scalp and hair! Rinses very clean and smooth, feels soft and can finger comb! Quite satisfied! #freeproduct #complimentary #influensterreview
Tiffany G.
54 reviews
Beauty Junkie Expert Level 1
This shampoo was amazing! A little goes a long way and it works up a great lather. It smells amazing even after rinsing it out and made my hair feel very healthy and clean. I will be buying this again in the future!
Emily R.
Gilbertville, MA
30 reviews
Beauty Junkie Expert Level 4
I love this shampoo. It really makes a difference on your hair to use a higher end product. It is pretty affordable considering how well it works. The smell is great and it leaves your hair feeling clean but soft.
Karina M.
Takoma Park, MD
95 reviews
Beauty Junkie Expert Level 3
I’ve been using this for a few months and I like it. It doesn’t strip my hair nearly as much as other shampoos have in the past, but it does remove a little each time I wash. The scent isn’t noticeable, which I like.
Sarahi F.
Houston, TX
92 reviews
Beauty Junkie Expert Level 2
This shampoo and conditioner really helped my purple hair out it did not make it fade faster like other shampoos did and I really liked the smell of it too. I would keep on using gn this shampoo when I color my hair.
Brittney H.
Danville, VA
172 reviews
Beauty Junkie Expert Level 3
This was my first time ever trying a Nexxus product and I'm surprisingly very impressed. First off they smell is to die for. After one use I do feel as if my hair was smoother and shinier. Would recommend trying out.
Henderson, NV
135 reviews
Beauty Junkie Expert Level 3
Love this shampoo! And I trust it on my color treated Hair which is most important to me! Leaves my hair feeling smooth and shiny and healthy! It's also a great price great bang for your buck!!! Would repurchase!
Ashley B.
Louisburg, NC
185 reviews
Beauty Junkie Expert Level 5
I received this shampoo for free to review through an Influenster Vox Box. I LOVE THIS STUFF! I don't have color treated hair, so I can't speak as to how it works for that. My hair is wavy, dry, and frizzy, and I think this Nexxus Shampoo did great for it. I felt so fancy using it. I really liked the consistency of it. It wasn't too thick, or goopy, or thin. I really liked the bottle packaging. It reminded me of a pearl with the sheen it had on it. I liked how the shampoo and conditioner could quickly be figured out which was which, because of the different colors on the cap. But my Favorite, FAVORITE thing about this shampoo is the smell! It smells fantastic! Most times I buy shampoo for scent alone and this one is so good. So, I really liked using this shampoo. I think it did a great job on my hair. I'm really happy that I got to try it to review, but just because I got it for free doesn't mean I'm not sharing my honest thoughts. I would really, really like to buy it again.
Megan M.
Gresham, OR
34 reviews
Beauty Junkie Expert Level 2
As someone who is well aquatinted with color protecting shampoos (believe me when I say I’ve tried just about all of them), I have to say this is the first one that has actually kept my bright colored hair vivid and beautiful! Normally my hair starts to fade after two or three washes..but I’ve been using this stuff for a month now and my hair is just as vibrant as when I dyed it. I don’t shampoo my hair every day, but when I use this my hair still feels soft and smooth instead of stripped of the natural oils which tends to happen with color protecting shampoo! This bottle will last me months! And the smell is absolutely beautiful. Light floral scent that isn’t too sweet or overbearing. Will definitely purchase this once I run out! I received this item complimentary from Influenster in exchange for my honest review.
Katie B.
Russellville, AL
57 reviews
Beauty Junkie Expert Level 1
This has been my most recent shampoo purchase and I love it! I have color treated my hair and this helps protect the color. It takes a lot of it to lather which is a downfall. I will continue to use this product!
Adele D.
Toronto, ON
254 reviews
Beauty Junkie Expert Level 5
Is this good for thick hair?
Dana P.
Heath Springs, SC
248 reviews
Beauty Junkie Expert Level 4
Does any one with sensitive skin/scalp use this product? How does your skin react?
Brittany C.
Brewton, AL
319 reviews
Beauty Junkie Expert Level 4
My hair isn't colored. Would it benefit my natural hair at all?
Valerie M.
Mc louth , KS
173 reviews
I just colored my hair purple will this be safe for my hair?
Rebecca N.
38 reviews
Beauty Junkie Expert Level 2
Did this shampoo make anyone else's hair look greasy?

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