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BY NEXXUS #95 in Shampoo

4.2 out of 5 stars
  • 5 Stars54%
  • 4 Stars27%
  • 3 Stars11%
  • 2 Stars5%
  • 1 Star3%
4.25 / 5 based on 1,397 Reviews


  • Step 1: Color protecting shampoo (13.5 oz) replenishes nutrients for Vibrancy Retention
  • Enriched with White Orchid Extract
  • Salon shampoo follows on from Pre-Wash Primer, cleansing and nourishing hair
  • Locks in color vibrancy and leaves hair radiant
  • Color safe shampoo helps hair retain natural movement
  • Designed for colored hair and infused with a conditioning polymer

Want to protect the brilliance and beauty of your freshly colored hair? Nexxus Color Assure Shampoo is a specially formulated salon shampoo for color treated hair that nourishes while helping to protect color vibrancy. It gently cleanses and reawakens colored hair to give you vibrant hair that moves with grace and fluidity. Use this shampoo for colored hair after the Nexxus Color Assure Pre-Wash Primer to protect your hair color for longer.

Enriched with White Orchid, Nexxus Color Assure Shampoo for colored hair uses its formula to replenish nutrients and helps maintain color vibrancy. Use it as Step 1 in the Nexxus Color Assure Vibrancy Retention Collection, after the Pre-Wash Primer.

Prime: Start with Nexxus Color Assure Primer to shield and protect hair during washing.


Cleanse hair with Nexxus Color Assure Shampoo. Apply the color-safe shampoo to wet hair, experiencing the creamy lather before rinsing.
Seal vibrancy with Nexxus Color Assure Conditioner – leave a few minutes and rinse.
Finish with Nexxus Color Assure Glossing Tonic, applied to damp hair, to unlock captivating shine.
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Top Questions See all 59 Q&A

Reviews (1397)
Q&A (15)
Media (107)
  • "Also doesn't leave your hair greasy and actually makes it feel clean. " in 1 review
  • "It definitely helps keep the pink in my hair & I'm impressed considering colors like mine are very hard to maintain." in 1 review
  • "I love this shampoo leaves my hair soft and silky." in 1 review
  • "I use this in addition to the conditioner and primer to keep my brightly colored hair look bright and new, I've never found anything that works so well to do that!" in 1 review
Beatrice P.
Mamaroneck, NY
21 reviews
Beauty Junkie Expert Level 1
I've been using this shampoo for about 3 weeks, and I can say that I really like it. It smells great, and it has kept my color-treated hair from fading. My only issue is that I find myself having to use about a handful of product to get it lathered and distributed over my whole head, and I sometimes have to actually "rinse and repeat" to feel as though my roots are clean. I received this product free tor testing purposes.
Cheyenne R.
Hazlehurst, GA
126 reviews
Beauty Junkie Expert Level 3
This was an interesting shampoo. I have a love/hate relationship with it. It is sulfate free which I do love. I could definitely tell my hair felt 10 times better. However. I do recommend you using this every other day or at least take a break from it at times. After using it for awhile, for some reason it just seemed to be relentless to get out. My hair felt really oil at times. So I definitely try to mix and match it. Since I have done that it has gotten better.
Marinelly D.
191 reviews
Beauty Junkie Expert Level 3
I enjoyed this shampoo - it smells great, it lathers very well with a small amount and it does do a good job in protecting your colored hair. In addition to this, it leaves your hair feeling very soft, something I have not found with other shampoos for colored hair. The only drawback I have is that it is very pricey for the small amount in the bottle - for someone with oily hair who has to wash it, at least, every other day, it's not price friendly.
Clara B.
5 reviews
My favorite shampoo at the moment. It smells great and leaves your hair soft and clean. It lathers well too. My only issue (which is really no big deal) is the label wears off fast. You'd think for the price that the label would stay. A little pricey but not to bed for a beauty shop shampoo. 😉
Johna M.
Ashland, KY
150 reviews
Beauty Junkie Expert Level 4
This shampoo is great! It leave my hair silky soft and feeling fresh. I have bleached blonde highlights in my hair so not color color and I find that since using this shampoo people ask me if I've recently gotten my highlights redone, its been 2 months since they were last done so this shampoo has really brought a new fresh shine to my hair that I love. 

*I received these products in a VoxBox from Influenster for testing purposes*
Stephanie E.
Christiansbrg, VA
713 reviews
Beauty Junkie Expert Level 5
Thank you Influenster! I dye my hair sooooo much, and it always needs a ton of t.l.c., so this full size shampoo and conditioner was an actual life savor for me. It smells amazing... And, the shampoo doesn't completely strip my hair of all of its natural oils. So it's definitely a win in my book!
leeanna k.
Lancaster, PA
82 reviews
Beauty Junkie Expert Level 1
great lather and makes your hair so soft. I seems like its wouldn't last that long tho. It  is good for colored and damaged hair.  Light and refreshing. I have color treated hair. I need a dose of care without weighing my hair
down. This product delivers without over-drying, as many color-care
products can do. I would recommend to anyone looking to protect their
color with a refreshed, lightweight bounce
Lacey c.
Greenville, SC
23 reviews
Beauty Junkie Expert Level 3
Amazing shampoo. It has the best smell of any other shampoo I have ever tried. The shampoo did give my hair a kind of dry feel because it is so think and course but the conditioner helped out with that so it wasn't something that would not make me want to buy it NEXXUS® COLOR ASSURE SHAMPOO FOR COLORED HAIR
Sara J.
Sewell, NJ
43 reviews
Beauty Junkie Expert Level 3
I have colored hair and I'd rate this shampoo as 4 stars. I like a shampoo that lathers up nicely, and this takes a good amount of product to create a lather. It does smell really good which is a plus. The product leaves my hair feeling healthy when rinsed out. Haven't used it long enough to tell how it effects my color yet.
Brittany M.
Wilmington , NC
201 reviews
Beauty Junkie Expert Level 4
So for starters, I love the smell of this shampoo and I think the packaging makes it look like a very high end product. Its concern target is protecting color treated hair. The one thing I disliked about it the most was the fact that it did not lather well at all!! And for some reason when thats the case, I dont feel like my hair is getting thouroughly washed so I probably would not purchase this again on my own.
Adele D.
Toronto , ON
252 reviews
Beauty Junkie Expert Level 5
Is this good for thick hair?
Dana P.
Heath springs , SC
248 reviews
Beauty Junkie Expert Level 4
Does any one with sensitive skin/scalp use this product? How does your skin react?
Rebecca N.
38 reviews
Beauty Junkie Expert Level 2
Did this shampoo make anyone else's hair look greasy?
Brittany C.
Brewton, AL
319 reviews
Beauty Junkie Expert Level 4
My hair isn't colored. Would it benefit my natural hair at all?
Valerie M.
Mc louth , KS
170 reviews
I just colored my hair purple will this be safe for my hair?

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