4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars27%
  • 3 Stars11%
  • 2 Stars5%
  • 1 Star3%


  • Step 1: Color protecting shampoo (13.5 oz) replenishes nutrients for Vibrancy Retention
  • Enriched with White Orchid Extract
  • Salon shampoo follows on from Pre-Wash Primer, cleansing and nourishing hair
  • Locks in color vibrancy and leaves hair radiant
  • Color safe shampoo helps hair retain natural movement
  • Designed for colored hair and infused with a conditioning polymer

Want to protect the brilliance and beauty of your freshly colored hair? Nexxus Color Assure Shampoo is a specially formulated salon shampoo for color treated hair that nourishes while helping to protect color vibrancy. It gently cleanses and reawakens colored hair to give you vibrant hair that moves with grace and fluidity. Use this shampoo for colored hair after the Nexxus Color Assure Pre-Wash Primer to protect your hair color for longer.

Enriched with White Orchid, Nexxus Color Assure Shampoo for colored hair uses its formula to replenish nutrients and helps maintain color vibrancy. Use it as Step 1 in the Nexxus Color Assure Vibrancy Retention Collection, after the Pre-Wash Primer.

Prime: Start with Nexxus Color Assure Primer to shield and protect hair during washing.


Cleanse hair with Nexxus Color Assure Shampoo. Apply the color-safe shampoo to wet hair, experiencing the creamy lather before rinsing.
Seal vibrancy with Nexxus Color Assure Conditioner – leave a few minutes and rinse.
Finish with Nexxus Color Assure Glossing Tonic, applied to damp hair, to unlock captivating shine.
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Top Questions See all 61 Q&A

Reviews (1,459)
Q&A (17)
Media (109)
  • "Also doesn't leave your hair greasy and actually makes it feel clean. " in 1 review
  • "It definitely helps keep the pink in my hair & I'm impressed considering colors like mine are very hard to maintain." in 1 review
  • "I love this shampoo leaves my hair soft and silky." in 1 review
  • "I use this in addition to the conditioner and primer to keep my brightly colored hair look bright and new, I've never found anything that works so well to do that!" in 1 review
Ashley E.
Greensburg, IN
29 reviews
Beauty Junkie Expert Level 3
Scent is great. Not heavy but you'll definitely notice it. Didn't do bad with my blonde hair, but not as good as other shampoos. It did leave my hair nice and soft and smelled great for a few days. Definitely a go-to when I run out of my usual product.
Laura O.
South Gate, CA
233 reviews
Beauty Junkie Expert Level 3
Love the smell and quality of this product smells like flowers and leaves my hair soft and protected from the sun and keeps the color dye on it. Best for dry scalp would buy it.
Received this on a Voxbox
Elizabeth M.
Westport , MA
421 reviews
Beauty Junkie Expert Level 5
Received this in my voxbox! I don't usually give 5 starts but this product deserves it! Great product that's safe for your colored hair. Smells amazing, rinses well, leaves hair feeling soft, and worth paying money for for next time cause this is my new go to hair product!
Anadelia M.
Mission, TX
79 reviews
Beauty Junkie Expert Level 3
I received this complimentary from Inflyenstwr and I must say it was so dissapointing. The smell is great but man does it make my hair feel so dry and by a couple of hours it seems as if your hair is greasy. Never had tried such a dissapointing shampoo
Kate T.
Belleville , NJ
128 reviews
Beauty Junkie Expert Level 3
Love the scent, it definitely does its job by keeping the hair color on well. However the only down sides is that it’s a bit pricey of course cause of the brand. And that it left my hair a bit frizzy after. Even with using anti frizzy serum which usually works for me.
Courtnie N.
Minneapolis, MN
110 reviews
Beauty Junkie Expert Level 2
I like to use this shampoo even though I do not have color treated hair. It makes my hair and scalp feel really clean without leaving it feeling stripped and dry. It is pretty expensive but I appreciate that it is available at stores like Target and Walmart.
Janna F.
138 reviews
Beauty Junkie Expert Level 2
I have bright colored hair and it just stripped the color right out of my hair. I immediately noticed a difference as soon as I rinsed out my hair. I was so disappointed. It says it’s sulfate free but clearly something is in it. I won’t ever use that again.
Jamie M.
248 reviews
Beauty Junkie Expert Level 4
I buy this in the jumbo size with a pump at Ulta about once every three months. This is a great shampoo, and it really helps clean your hair without stripping and drying it out! The matching conditioner is also amazing, and they both smell so wonderful!
Rebecca N.
38 reviews
Beauty Junkie Expert Level 2
I tried the shampoo and conditioner together and my hair felt really weighed down afterwards and didn't not look clean. I gave it to my mom to try because her hair is dry...she said that the front of her hair was greasy after she used it. The shampoo and conditioner both smelled really good though so I was disappointed that my hair was not a fan.
Farhana I.
Alexandria , VA
75 reviews
Beauty Junkie Expert Level 2
This shampoo didn’t really do much in keeping my hair vibrant. I had red hair at the time when I tried the shampoo and conditioner out but was greatly disappointed in the shampoo. It did smell nice and kept my hair soft but that all I can really say about it
Adele D.
Toronto, ON
254 reviews
Beauty Junkie Expert Level 5
Is this good for thick hair?
Dana P.
Heath Springs, SC
248 reviews
Beauty Junkie Expert Level 4
Does any one with sensitive skin/scalp use this product? How does your skin react?
Rebecca N.
38 reviews
Beauty Junkie Expert Level 2
Did this shampoo make anyone else's hair look greasy?
Valerie M.
Mc Louth, KS
183 reviews
I just colored my hair purple will this be safe for my hair?
Brittany C.
Brewton, AL
323 reviews
Beauty Junkie Expert Level 4
My hair isn't colored. Would it benefit my natural hair at all?

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