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4.2 out of 5 stars
  • 5 Stars54%
  • 4 Stars27%
  • 3 Stars11%
  • 2 Stars5%
  • 1 Star3%
4.25 / 5 based on 1,411 Reviews


  • Step 1: Color protecting shampoo (13.5 oz) replenishes nutrients for Vibrancy Retention
  • Enriched with White Orchid Extract
  • Salon shampoo follows on from Pre-Wash Primer, cleansing and nourishing hair
  • Locks in color vibrancy and leaves hair radiant
  • Color safe shampoo helps hair retain natural movement
  • Designed for colored hair and infused with a conditioning polymer

Want to protect the brilliance and beauty of your freshly colored hair? Nexxus Color Assure Shampoo is a specially formulated salon shampoo for color treated hair that nourishes while helping to protect color vibrancy. It gently cleanses and reawakens colored hair to give you vibrant hair that moves with grace and fluidity. Use this shampoo for colored hair after the Nexxus Color Assure Pre-Wash Primer to protect your hair color for longer.

Enriched with White Orchid, Nexxus Color Assure Shampoo for colored hair uses its formula to replenish nutrients and helps maintain color vibrancy. Use it as Step 1 in the Nexxus Color Assure Vibrancy Retention Collection, after the Pre-Wash Primer.

Prime: Start with Nexxus Color Assure Primer to shield and protect hair during washing.


Cleanse hair with Nexxus Color Assure Shampoo. Apply the color-safe shampoo to wet hair, experiencing the creamy lather before rinsing.
Seal vibrancy with Nexxus Color Assure Conditioner – leave a few minutes and rinse.
Finish with Nexxus Color Assure Glossing Tonic, applied to damp hair, to unlock captivating shine.
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Top Questions See all 59 Q&A

Reviews (1411)
Q&A (15)
Media (107)
  • "Also doesn't leave your hair greasy and actually makes it feel clean. " in 1 review
  • "It definitely helps keep the pink in my hair & I'm impressed considering colors like mine are very hard to maintain." in 1 review
  • "I love this shampoo leaves my hair soft and silky." in 1 review
  • "I use this in addition to the conditioner and primer to keep my brightly colored hair look bright and new, I've never found anything that works so well to do that!" in 1 review
Danielle A.
296 reviews
Beauty Junkie Expert Level 3
First impression is the fragrance. Light, crisp, and refreshing. I have fine, color treated hair. I need a dose of care without weighing my hair down. This product delivers without over-drying, as many color-care products can do. I would recommend to anyone looking to protect their color with a refreshed, lightweight bounce. 
Vidhi A.
119 reviews
Beauty Junkie Expert Level 2
Love Nexxus. I have used nexxus products for a long time. Their color vibrancy Shampoo works really well. It is less expensive than some of the leading brands. Sometimes it leaves my hair oily but it’s due to the humid environment I live in currently. Overall I love the product.
Zelda A.
96 reviews
Beauty Junkie Expert Level 2
I used this shampoo after I decided to lighten my very dark hair and I’m very glad I did. It helped the color hold on to its vibrancy and I felt like it helped keep my hair healthier as well. I no longer color my hair, but if I did this would be a major stay in my routine.
Amanda S.
Garden City, KS
38 reviews
Beauty Junkie Expert Level 4
I received this product free for testing purposes from Influenster. This shampoo smells amazing! Compared to most shampoo, this shampoo makes my hair feel clean and smelling fresh even after it's dry. This is definitely something I would recommend to my friends and family!
Lisa G.
1 review
Love Nexxus products! They smell AMAZING & leave my hair soft, shiny & smelling yummy!Long lasting scent and is for dry or oily hair. It costs a little more but has great lather & is worth spending a bit more for the quality and ingdredients.I will def buy again!
amber m.
taylor, MI
268 reviews
Beauty Junkie Expert Level 4
I received this shampoo for testing purposes and this one is not going to be a keeper for me because I used it once and noticed that it really dried out my hair so I checked the ingredients and one of the first things listed was alcohol which isn't good for natural hair
Brittney M.
Orangeburg, SC
114 reviews
Beauty Junkie Expert Level 2
I’ve always loved and promoted this brand and the fact have a product with another one of my favorites (Orchids) made me a fan even more.To say I’m satisfied is an understatement.I recommend this more than once!
Mara R.
Aurelia, IA
156 reviews
Beauty Junkie Expert Level 2
I never really try new brands but I actually love this brand now. I love the scent and it doesn't leave my hair oily or not clean. I love the feeling of it after I get out of the shower. It leaves my hair smelling amazing throughout the entire day. I will be buying more.
Jackie H.
Irving, TX
12 reviews
Beauty Junkie Expert Level 1
This is by far my favorite shampoo and conditioner. 8 love the color assure because it keeps my hair from getting hat straw-like feel from damage and my hair is always soft and shiny, but I've been just as satisfied with any other Nexxus shampoo. It also smells fantastic!
Altamonte Spg, FL
158 reviews
Beauty Junkie Expert Level 2
After dying my hair blonde I started using this to keep the color vibrant but still give my hair a good wash. And I loved it. I have to use a lot of it because I have thick hair but it's great and worth the price.
Adele D.
Toronto, ON
254 reviews
Beauty Junkie Expert Level 5
Is this good for thick hair?
Dana P.
Heath Springs, SC
248 reviews
Beauty Junkie Expert Level 4
Does any one with sensitive skin/scalp use this product? How does your skin react?
Brittany C.
Brewton, AL
319 reviews
Beauty Junkie Expert Level 4
My hair isn't colored. Would it benefit my natural hair at all?
Valerie M.
Mc Louth, KS
173 reviews
I just colored my hair purple will this be safe for my hair?
Rebecca N.
38 reviews
Beauty Junkie Expert Level 2
Did this shampoo make anyone else's hair look greasy?

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