4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars27%
  • 3 Stars11%
  • 2 Stars5%
  • 1 Star3%


  • Step 1: Color protecting shampoo (13.5 oz) replenishes nutrients for Vibrancy Retention
  • Enriched with White Orchid Extract
  • Salon shampoo follows on from Pre-Wash Primer, cleansing and nourishing hair
  • Locks in color vibrancy and leaves hair radiant
  • Color safe shampoo helps hair retain natural movement
  • Designed for colored hair and infused with a conditioning polymer

Want to protect the brilliance and beauty of your freshly colored hair? Nexxus Color Assure Shampoo is a specially formulated salon shampoo for color treated hair that nourishes while helping to protect color vibrancy. It gently cleanses and reawakens colored hair to give you vibrant hair that moves with grace and fluidity. Use this shampoo for colored hair after the Nexxus Color Assure Pre-Wash Primer to protect your hair color for longer.

Enriched with White Orchid, Nexxus Color Assure Shampoo for colored hair uses its formula to replenish nutrients and helps maintain color vibrancy. Use it as Step 1 in the Nexxus Color Assure Vibrancy Retention Collection, after the Pre-Wash Primer.

Prime: Start with Nexxus Color Assure Primer to shield and protect hair during washing.


Cleanse hair with Nexxus Color Assure Shampoo. Apply the color-safe shampoo to wet hair, experiencing the creamy lather before rinsing.
Seal vibrancy with Nexxus Color Assure Conditioner – leave a few minutes and rinse.
Finish with Nexxus Color Assure Glossing Tonic, applied to damp hair, to unlock captivating shine.
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Top Questions See all 64 Q&A

Reviews (1,460)
Q&A (18)
Media (109)
  • "Also doesn't leave your hair greasy and actually makes it feel clean. " in 1 review
  • "It definitely helps keep the pink in my hair & I'm impressed considering colors like mine are very hard to maintain." in 1 review
  • "I love this shampoo leaves my hair soft and silky." in 1 review
  • "I use this in addition to the conditioner and primer to keep my brightly colored hair look bright and new, I've never found anything that works so well to do that!" in 1 review
Beth S.
Las Vegas, NV
54 reviews
Beauty Junkie Expert Level 4
This shampoo makes my hair feel flawless. It made my hair soft and it seemed to make my color last longer. I just got it colored again & I’m so glad that NEXXUS® COLOR ASSURE SHAMPOO FOR COLORED HAIR and Influenster gave me the chance to try it out! I’ll gladly pay retail for this product!!!
Christi G.
Russell Spgs, KY
354 reviews
Beauty Junkie Expert Level 5
I used this nexxus shampoo because i was trying to keep my hair color last longer. Also Nexxus is good for dry hair. Most of the shampoos for colores hair made it feel coarse. This one did better than most at keeping the color longer. It still felt coarse but not near as bad and it shined ans smellwd nice.
Shelley C.
Gfafb, ND
55 reviews
Beauty Junkie Expert Level 1
My hair feels so soft and clean after using this product. I love the white orchid extract smell and the formula is so good. I got the small-ish bottles for free to tenure honestly, but I want to get the bigger bottles. I have think hair I'll need now for sure! My hair is colored and it didn't lose any shine or vibrancy.
Caroline L.
Scotch Plains, NJ
109 reviews
Beauty Junkie Expert Level 3
This product is nice. I don't have dyed hair but my mom does and her color is doing really well. The only problem that I have is that it is not good for my greasy hair. My hair definitely starts to feel greasy before 18 hours. I love the scent and the way my hair feels right after using it though!
Megan W.
Denton , TX
51 reviews
Beauty Junkie Expert Level 2
For starters I loved the smell of this product. It's light and fresh and that part I liked a lot. This shampoo didn't really work for me for some reason. I don't know if my hair is just used to other shampoos or what, but this left my hair weighed down and it was so greasy by the end of the day
Megan C.
Pelzer , SC
121 reviews
Beauty Junkie Expert Level 3
Smells great, makes my hair soft and shiny. I do feel it prolongs and protects my color. It lathers great. A little goes along way. I feel it's for all hair types. I was satisfied with this product. If you're looking for something that's not as expensive as professional products, you'd love it.
Kara K.
Braselton, GA
291 reviews
Beauty Junkie Expert Level 4
I was pretty pleased with this product! It lathers so easily which means you don't have to use much product with each wash. It hasn't caused any fade in my color yet which is great. Didn't love the scent but that wouldn't deter me from using it.
Nancy D.
84 reviews
Beauty Junkie Expert Level 2
I received this while I was in vacation so as soon as I got one I opened it and instantly fell in love with the smell 😍 . I've been using it for the past 3 days and love how it leaves my hair smelling great and soft. I would definitely recommend getting it, especially for color treated hair
Grace B.
Indianapolis, IN
22 reviews
Beauty Junkie Expert Level 1
I received this in my last voxbox and I am so impressed! Smells amazing and a little goes a long way!I have long hair and it kept it clean for 3 days, including a workout!! And it still smells great on the 3rd day. I also styled my hair after I washed it and it has helped it keep its style.
Jessie C.
Howell, MI
9 reviews
Beauty Junkie Expert Level 3
I have thick hair, and this made my hair super frizzy. My husband actually asked what I did because he said my hair looked damaged. I would not recommend this for fellow girls with thick hair. It did have a pleasant smell and I liked how it lathered more than most colored hair formulas. 
Adele D.
Toronto, ON
254 reviews
Beauty Junkie Expert Level 5
Is this good for thick hair?
Dana P.
Heath Springs, SC
248 reviews
Beauty Junkie Expert Level 4
Does any one with sensitive skin/scalp use this product? How does your skin react?
Brittany C.
Brewton, AL
323 reviews
Beauty Junkie Expert Level 4
My hair isn't colored. Would it benefit my natural hair at all?
Valerie M.
Mc Louth, KS
183 reviews
I just colored my hair purple will this be safe for my hair?
Rebecca N.
38 reviews
Beauty Junkie Expert Level 2
Did this shampoo make anyone else's hair look greasy?

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