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4.2 out of 5 stars
  • 5 Stars54%
  • 4 Stars27%
  • 3 Stars11%
  • 2 Stars5%
  • 1 Star3%
4.25 / 5 based on 1,410 Reviews


  • Step 1: Color protecting shampoo (13.5 oz) replenishes nutrients for Vibrancy Retention
  • Enriched with White Orchid Extract
  • Salon shampoo follows on from Pre-Wash Primer, cleansing and nourishing hair
  • Locks in color vibrancy and leaves hair radiant
  • Color safe shampoo helps hair retain natural movement
  • Designed for colored hair and infused with a conditioning polymer

Want to protect the brilliance and beauty of your freshly colored hair? Nexxus Color Assure Shampoo is a specially formulated salon shampoo for color treated hair that nourishes while helping to protect color vibrancy. It gently cleanses and reawakens colored hair to give you vibrant hair that moves with grace and fluidity. Use this shampoo for colored hair after the Nexxus Color Assure Pre-Wash Primer to protect your hair color for longer.

Enriched with White Orchid, Nexxus Color Assure Shampoo for colored hair uses its formula to replenish nutrients and helps maintain color vibrancy. Use it as Step 1 in the Nexxus Color Assure Vibrancy Retention Collection, after the Pre-Wash Primer.

Prime: Start with Nexxus Color Assure Primer to shield and protect hair during washing.


Cleanse hair with Nexxus Color Assure Shampoo. Apply the color-safe shampoo to wet hair, experiencing the creamy lather before rinsing.
Seal vibrancy with Nexxus Color Assure Conditioner – leave a few minutes and rinse.
Finish with Nexxus Color Assure Glossing Tonic, applied to damp hair, to unlock captivating shine.
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Top Questions See all 59 Q&A

Reviews (1410)
Q&A (15)
Media (107)
  • "Also doesn't leave your hair greasy and actually makes it feel clean. " in 1 review
  • "It definitely helps keep the pink in my hair & I'm impressed considering colors like mine are very hard to maintain." in 1 review
  • "I love this shampoo leaves my hair soft and silky." in 1 review
  • "I use this in addition to the conditioner and primer to keep my brightly colored hair look bright and new, I've never found anything that works so well to do that!" in 1 review
Jordyn M.
128 reviews
Beauty Junkie Expert Level 2
I really liked this shampoo. It left my hair feeling soft and clean. The scent was light and refreshing. Hoeever it wasnt as hydrating as I needed it to be and left my hair feeling tangled. This would be a better option for someone with fine hair. Still a great brand! Excited to be able to have tried this from influenster for free.
Andrea L.
St Augustine, FL
156 reviews
Beauty Junkie Expert Level 2
Nexxus is one of the best shampoos and conditioners in my opinion. It smells good and doesn't leave your hair feeling heavy or greasy. I have super thick and color treated hair which is sometimes hard to find good quality products for. Overall, I was very satisfied with this product and would definitely buy it again and again. 
Meagan C.
San Diego, CA
103 reviews
Beauty Junkie Expert Level 4
Really loved this shampoo, my hair was so soft and manageable after. I followed up with the conditioner as well. Some of these types of shampoos leave your hair overly greasy and just gross but this was the perfect balance of moisturizing for my hair type.

**I did receive this product for free in exchange for my honest review**
Alanna S.
Oak Grove, KY
160 reviews
Beauty Junkie Expert Level 1
I was so excited to get this in the box!!!!! I loved the packing the color is so pretty and it smells so good. Was so curious to how the product was because I usually don't use nexxus, but I used it today and the smell was amazing and the way it suds up was amazing also I loved it, I may just change my shampoo to nexxus brand!!!
Rebecca B.
403 reviews
Beauty Junkie Expert Level 5
The smell of this shampoo is DIVINE. It's so light but, so fragrant and lasts forever. My bleached and damaged hair usually feels horrible until I reach the conditioner stage but, this shampoo alone made my hair so soft and not tangled up. I got this for consideration in a voxbox and couldn't be happier. Thank you @infuenster @nexxus
Christina E.
Gladstone, IL
200 reviews
Beauty Junkie Expert Level 1
This is my first go with high end hair care and I must say it's changed my life. I won a Nexxus Voxbox from Influenster and was really surprised to see I got a full size trial of this and the conditioner. My hair doesn't feel weighed down with junk and even my month old color job looks fresher after using this. Lovely results!
Joanna L.
Houston, TX
45 reviews
Beauty Junkie Expert Level 1
In my opinion i didnt like this shampoo/conditioner i thought it would do the job sinces its kind of pricey but when a started using it i noticed that my hair was really dry and had no shine to it , it just made me feel that i had nasty hair it was so stiff im not even playing lol .. i love the packaging but thats about it .
Megan L.
102 reviews
Beauty Junkie Expert Level 5
I will say that this did a great job of preserving my balayage and it smells great. I think that this is too gentle or something because whenever I use it, my hair feels very oily. It isn't so oily that it's very noticeable, but I won't be repurchasing this. For people with very dry hair though, I think this would be amazing.
Amber W.
860 reviews
Beauty Junkie Expert Level 4
I received this product free from Influenster and Nexxus!! I really like that it doesn't wash the pink out of my hair. It smells good, but sort of floral. I wish there was a coconut scented one for colored hair. I would recommend this brand and product!!
Stephanie J.
Elm City, NC
758 reviews
Beauty Junkie Expert Level 5
This shampoo smells fabulous and my hair has never felt better after using this! Instantly my hair was much softer and smoother and I could honestly tell a difference after one wash that my hair was healthier. My color has lasted a lot longer than it did previously with a different shampoo! I love that it's sulfate free too!
Adele D.
Toronto, ON
254 reviews
Beauty Junkie Expert Level 5
Is this good for thick hair?
Dana P.
Heath Springs, SC
248 reviews
Beauty Junkie Expert Level 4
Does any one with sensitive skin/scalp use this product? How does your skin react?
Brittany C.
Brewton, AL
319 reviews
Beauty Junkie Expert Level 4
My hair isn't colored. Would it benefit my natural hair at all?
Valerie M.
Mc louth , KS
173 reviews
I just colored my hair purple will this be safe for my hair?
Rebecca N.
38 reviews
Beauty Junkie Expert Level 2
Did this shampoo make anyone else's hair look greasy?

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