Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.


BY NEXXUS #95 in Shampoo

4.2 out of 5 stars
  • 5 Stars54%
  • 4 Stars27%
  • 3 Stars11%
  • 2 Stars5%
  • 1 Star3%
4.25 / 5 based on 1,397 Reviews


  • Step 1: Color protecting shampoo (13.5 oz) replenishes nutrients for Vibrancy Retention
  • Enriched with White Orchid Extract
  • Salon shampoo follows on from Pre-Wash Primer, cleansing and nourishing hair
  • Locks in color vibrancy and leaves hair radiant
  • Color safe shampoo helps hair retain natural movement
  • Designed for colored hair and infused with a conditioning polymer

Want to protect the brilliance and beauty of your freshly colored hair? Nexxus Color Assure Shampoo is a specially formulated salon shampoo for color treated hair that nourishes while helping to protect color vibrancy. It gently cleanses and reawakens colored hair to give you vibrant hair that moves with grace and fluidity. Use this shampoo for colored hair after the Nexxus Color Assure Pre-Wash Primer to protect your hair color for longer.

Enriched with White Orchid, Nexxus Color Assure Shampoo for colored hair uses its formula to replenish nutrients and helps maintain color vibrancy. Use it as Step 1 in the Nexxus Color Assure Vibrancy Retention Collection, after the Pre-Wash Primer.

Prime: Start with Nexxus Color Assure Primer to shield and protect hair during washing.


Cleanse hair with Nexxus Color Assure Shampoo. Apply the color-safe shampoo to wet hair, experiencing the creamy lather before rinsing.
Seal vibrancy with Nexxus Color Assure Conditioner – leave a few minutes and rinse.
Finish with Nexxus Color Assure Glossing Tonic, applied to damp hair, to unlock captivating shine.
see more...

Top Questions See all 59 Q&A

Reviews (1397)
Q&A (15)
Media (107)
  • "Also doesn't leave your hair greasy and actually makes it feel clean. " in 1 review
  • "It definitely helps keep the pink in my hair & I'm impressed considering colors like mine are very hard to maintain." in 1 review
  • "I love this shampoo leaves my hair soft and silky." in 1 review
  • "I use this in addition to the conditioner and primer to keep my brightly colored hair look bright and new, I've never found anything that works so well to do that!" in 1 review
Alyssa H.
Broken Bow, OK
50 reviews
Beauty Junkie Expert Level 2
I got this for free from Influenster to review and it was a nice shampoo. It made my hair feel clean. I didn’t notice if it made any difference in how fast my hair color faded. It has an amazing smell.
Elizabeth K.
Lake Grove, NY
170 reviews
Beauty Junkie Expert Level 3
The first time I purchased this I was completely obsessed. Fast favorite, the second purchase made my hair feel extremely heavy and weighed down. maybe it was a bad batch but it was very disappointing
Mariah R.
Tampa, FL
75 reviews
Beauty Junkie Expert Level 1
This shampoo is amazing! It smells great! Also, I like how the tops of the shampoo and conditioner bottles have different colored rims. It helps in the shower not having to check which one says shampoo and which one says conditioner!
Jayda N.
559 reviews
Beauty Junkie Expert Level 4
Nexus kind of reminds me of the products from Garnier they smell very similar they work very similar however I do think that when it comes to coloring your hair these products are a little better on it than most other drugstore brands
Margaret S.
Sn Bernrdno, CA
275 reviews
Beauty Junkie Expert Level 3
I just picked this up at Tj Max and love it. I just dyed my hair purple so I wanted something to keep my hair nice and this is totally it. Doesn’t need a lot to get a good wash definitely will buy again
Jessica S.
Meridian, ID
144 reviews
Beauty Junkie Expert Level 3
This shampoo smells amazing ! The only problem is it leaves my hair slightly oily quicker than other shampoos do. The scent is long lasting. This is for colored hair. I would probably not buy it again
Crystal C.
41 reviews
Beauty Junkie Expert Level 1
If i could give a zero star i would. This color assure was horrible! Both shampoo and conditioner STRIPPED OUT MY COLOR! The shampoo left my hair stringy and dried out too. Do not recommend at all.
Lorin B.
Hollywood, FL
119 reviews
Beauty Junkie Expert Level 2
I simply love that shampoo.
Smells amazing and keep my hair silky.
I usually use head and shoulders since I have dandruff but with this one I can use and not be as worried, it doesn't dry the scalp
Amanda V.
246 reviews
Beauty Junkie Expert Level 4
I’ve been using this for over a month now, and my hair color is still just as vibrant! I was shocked to see how great the shampoo did with a red color in my hair. I will be buying this again and again.
Kaitlyn a.
Goldsboro, NC
85 reviews
Beauty Junkie Expert Level 3
This shampoo was amazing!!! Loved the smell and loved the way it has made my hair look and smell! I have recommended this to so many people. Even got my mom to buy it because she loved it so much!
Adele D.
Toronto , ON
252 reviews
Beauty Junkie Expert Level 5
Is this good for thick hair?
Dana P.
Heath springs , SC
248 reviews
Beauty Junkie Expert Level 4
Does any one with sensitive skin/scalp use this product? How does your skin react?
Rebecca N.
38 reviews
Beauty Junkie Expert Level 2
Did this shampoo make anyone else's hair look greasy?
Brittany C.
Brewton, AL
319 reviews
Beauty Junkie Expert Level 4
My hair isn't colored. Would it benefit my natural hair at all?
Valerie M.
Mc louth , KS
170 reviews
I just colored my hair purple will this be safe for my hair?

Sign up to join our community!



influenster cashback

Please confirm your email address.

6 characters minimum. Password must consist of letters, at least 1 number and 1 special character.