4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars27%
  • 3 Stars11%
  • 2 Stars5%
  • 1 Star3%


  • Step 1: Color protecting shampoo (13.5 oz) replenishes nutrients for Vibrancy Retention
  • Enriched with White Orchid Extract
  • Salon shampoo follows on from Pre-Wash Primer, cleansing and nourishing hair
  • Locks in color vibrancy and leaves hair radiant
  • Color safe shampoo helps hair retain natural movement
  • Designed for colored hair and infused with a conditioning polymer

Want to protect the brilliance and beauty of your freshly colored hair? Nexxus Color Assure Shampoo is a specially formulated salon shampoo for color treated hair that nourishes while helping to protect color vibrancy. It gently cleanses and reawakens colored hair to give you vibrant hair that moves with grace and fluidity. Use this shampoo for colored hair after the Nexxus Color Assure Pre-Wash Primer to protect your hair color for longer.

Enriched with White Orchid, Nexxus Color Assure Shampoo for colored hair uses its formula to replenish nutrients and helps maintain color vibrancy. Use it as Step 1 in the Nexxus Color Assure Vibrancy Retention Collection, after the Pre-Wash Primer.

Prime: Start with Nexxus Color Assure Primer to shield and protect hair during washing.


Cleanse hair with Nexxus Color Assure Shampoo. Apply the color-safe shampoo to wet hair, experiencing the creamy lather before rinsing.
Seal vibrancy with Nexxus Color Assure Conditioner – leave a few minutes and rinse.
Finish with Nexxus Color Assure Glossing Tonic, applied to damp hair, to unlock captivating shine.
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Top Questions See all 61 Q&A

Reviews (1,459)
Q&A (17)
Media (109)
  • "Also doesn't leave your hair greasy and actually makes it feel clean. " in 1 review
  • "It definitely helps keep the pink in my hair & I'm impressed considering colors like mine are very hard to maintain." in 1 review
  • "I love this shampoo leaves my hair soft and silky." in 1 review
  • "I use this in addition to the conditioner and primer to keep my brightly colored hair look bright and new, I've never found anything that works so well to do that!" in 1 review
Andrea B.
Menifee, CA
114 reviews
Beauty Junkie Expert Level 4
I received this complementary from Influenster and I really enjoyed it. It helped keep my damaged hair healthy and soft. I’d recommend to anyone with color treated heart.
Bobbie-Jo W.
Jackson, NJ
36 reviews
I love this it smells amazing.. it leaves my hair so soft.. and it makes the color last longer.. I’m very pleased with this product.. i have oily hair and it’s nice and smooth after using this
Diana V.
Wasco, CA
588 reviews
Beauty Junkie Expert Level 5
This shampoo smells amazing. It's a great scent but also not overwhelming. I have been using the shampoo and conditioner for the past few weeks and I have noticed more shine in my hair. It lathers well and helps with the manageability of my hair. I received this product complimentary for review purposes from influenster.
Jennifer F.
Houston, TX
150 reviews
Beauty Junkie Expert Level 2
This shampoo is just alright. It doesn't do too much for my hair. I feel like the product smells good but it doesn't leave me impressed. I never bought it again. 
Lynn O.
183 reviews
Beauty Junkie Expert Level 1
Ive never tried this brand of shampoo till I got it free from Influenster, but I actually really like it. It keeps my color lasting longer and makes my hair feel good!
gigi w.
Glendale, AZ
83 reviews
Beauty Junkie Expert Level 1
I really love this product. Since I’ve had my hair dyed I like to try out different shampoos to help. This one was absolutely amazing and left my hair feeling great!
Sophie G.
Waverly, NY
35 reviews
Beauty Junkie Expert Level 1
Purchased at: Walmart
I LOVE LOVE LOVE THIS SHAMPOO. Wish it was more affordable but love the effects. It smoothes and doesn’t fade my color quickly despite my everyday showering habits.
Casey S.
Duluth, GA
62 reviews
Beauty Junkie Expert Level 4
Smells really good. I have a hard time holding this in the showering and opening it. The shape is just weird. Not a ton of product in the bottle but it works well.
Amritpal K.
Kew Gardens, NY
111 reviews
Beauty Junkie Expert Level 3
I really like the way it makes my hair feel. I don’t have colored hair but I still love this product. My hair feels soft and so clean. The smell is great as well.
Megan C.
Acushnet, MA
103 reviews
Beauty Junkie Expert Level 2
I use it all the time ! I switch it up between big Sexy and this one but I definitely use this one more often because I have red hair and this shampoo holds it in well
Adele D.
Toronto, ON
254 reviews
Beauty Junkie Expert Level 5
Is this good for thick hair?
Dana P.
Heath Springs, SC
248 reviews
Beauty Junkie Expert Level 4
Does any one with sensitive skin/scalp use this product? How does your skin react?
Rebecca N.
38 reviews
Beauty Junkie Expert Level 2
Did this shampoo make anyone else's hair look greasy?
Valerie M.
Mc Louth, KS
183 reviews
I just colored my hair purple will this be safe for my hair?
Brittany C.
Brewton, AL
323 reviews
Beauty Junkie Expert Level 4
My hair isn't colored. Would it benefit my natural hair at all?

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