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4.2 out of 5 stars
  • 5 Stars54%
  • 4 Stars27%
  • 3 Stars11%
  • 2 Stars5%
  • 1 Star3%
4.25 / 5 based on 1,410 Reviews


  • Step 1: Color protecting shampoo (13.5 oz) replenishes nutrients for Vibrancy Retention
  • Enriched with White Orchid Extract
  • Salon shampoo follows on from Pre-Wash Primer, cleansing and nourishing hair
  • Locks in color vibrancy and leaves hair radiant
  • Color safe shampoo helps hair retain natural movement
  • Designed for colored hair and infused with a conditioning polymer

Want to protect the brilliance and beauty of your freshly colored hair? Nexxus Color Assure Shampoo is a specially formulated salon shampoo for color treated hair that nourishes while helping to protect color vibrancy. It gently cleanses and reawakens colored hair to give you vibrant hair that moves with grace and fluidity. Use this shampoo for colored hair after the Nexxus Color Assure Pre-Wash Primer to protect your hair color for longer.

Enriched with White Orchid, Nexxus Color Assure Shampoo for colored hair uses its formula to replenish nutrients and helps maintain color vibrancy. Use it as Step 1 in the Nexxus Color Assure Vibrancy Retention Collection, after the Pre-Wash Primer.

Prime: Start with Nexxus Color Assure Primer to shield and protect hair during washing.


Cleanse hair with Nexxus Color Assure Shampoo. Apply the color-safe shampoo to wet hair, experiencing the creamy lather before rinsing.
Seal vibrancy with Nexxus Color Assure Conditioner – leave a few minutes and rinse.
Finish with Nexxus Color Assure Glossing Tonic, applied to damp hair, to unlock captivating shine.
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Top Questions See all 59 Q&A

Reviews (1410)
Q&A (15)
Media (107)
  • "Also doesn't leave your hair greasy and actually makes it feel clean. " in 1 review
  • "It definitely helps keep the pink in my hair & I'm impressed considering colors like mine are very hard to maintain." in 1 review
  • "I love this shampoo leaves my hair soft and silky." in 1 review
  • "I use this in addition to the conditioner and primer to keep my brightly colored hair look bright and new, I've never found anything that works so well to do that!" in 1 review
Shalini D.
Hackensack, NJ
1 review
I love this. It’s my favorite.L'Oréal Paris Kids Burst of Sweet Pear Tangle Tamer for All Hair Typeset was my favorite birthday birthday party for a good friend birthday cake for my a favorite birthday party and they
Aidan T.
Springfield, MO
142 reviews
Beauty Junkie Expert Level 2
Not a fan. It left my hair dry feeling. I don’t feel like the smell was strong enough either. I’m not a fan of the formula, so I won’t be purchasing this product in the future, or recommending it to others.
Brittany B.
Ocoee, FL
108 reviews
Beauty Junkie Expert Level 2
I don’t have colored hair, so I don’t really know how well this works for treated hair. It is just fine for non colored bar, however. It smells fine and does its job just fine.
Alex C.
73 reviews
Beauty Junkie Expert Level 2
I love this shampoo! It smells great and leaves a great feeling in my hair. I lightened my hair and so far it has really been holding. I originally tried it after red dye and it also worked really well then.
Tiffany R.
Miami Beach, FL
66 reviews
Beauty Junkie Expert Level 1
Love love love this shampoo. Thank you Influenster! This product made my hair feel as if i just came out of the salon. I went to guy the shampoo from the store and I.t wasn’t extremely pricey either .
Bree I.
339 reviews
Beauty Junkie Expert Level 1
This product was complimentary. But all opinions are my own. I really felt like this product helped keep the color in my hair, and help it last longer. Plus it smells amazing
Chantal W.
Marietta, GA
52 reviews
Beauty Junkie Expert Level 1
Love love love this shampoo! Since I started coloring my hair again this is the best shampoo I've found. It's priced great and performs the way a color care shampoo should!
Alexandra E.
Brownsville , TX
51 reviews
Beauty Junkie Expert Level 1
I love love this shampoo because it makes my hair feel very soft and hydrated but it does make my hair get oily fairly quick and I don’t see my blonde hair look as vibrant
Bailey R.
Lincoln, NE
558 reviews
Beauty Junkie Expert Level 5
I got this shampoo from Influenster for free in exchange for my review. I'll start off with the packaging first. The bottle is slim enough that it's easy to hold in your hand without it slipping. I really like the iridescent color of the bottle, it's a nice touch. I found that the lid was hard to poo up, I had to push pretty hard for it to open. The shampoo itself is clear looking when you first squeeze it from the bottle. Right off the bat it doesn't have much scent, I had to put my nose right into the shampoo to smell it, but it did smell pleasant. The shampoo lathered up nicely, but I feel like it lathered up too much and it was kinda hard to get it to rinse out once I was done. Overall itnis a nice shampoo, I don't know if I would necessarily buy it as it didn't do anything different than other shampoos that I have tried, especially those that are cheaper than this.
Andrea B.
Menifee, CA
113 reviews
Beauty Junkie Expert Level 4
I received this complementary from Influenster and I really enjoyed it. It helped keep my damaged hair healthy and soft. I’d recommend to anyone with color treated heart.
Adele D.
Toronto, ON
254 reviews
Beauty Junkie Expert Level 5
Is this good for thick hair?
Dana P.
Heath Springs, SC
248 reviews
Beauty Junkie Expert Level 4
Does any one with sensitive skin/scalp use this product? How does your skin react?
Brittany C.
Brewton, AL
319 reviews
Beauty Junkie Expert Level 4
My hair isn't colored. Would it benefit my natural hair at all?
Valerie M.
Mc louth , KS
173 reviews
I just colored my hair purple will this be safe for my hair?
Rebecca N.
38 reviews
Beauty Junkie Expert Level 2
Did this shampoo make anyone else's hair look greasy?

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