Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.


BY NEXXUS #95 in Shampoo

4.2 out of 5 stars
  • 5 Stars54%
  • 4 Stars27%
  • 3 Stars11%
  • 2 Stars5%
  • 1 Star3%
4.25 / 5 based on 1,396 Reviews


  • Step 1: Color protecting shampoo (13.5 oz) replenishes nutrients for Vibrancy Retention
  • Enriched with White Orchid Extract
  • Salon shampoo follows on from Pre-Wash Primer, cleansing and nourishing hair
  • Locks in color vibrancy and leaves hair radiant
  • Color safe shampoo helps hair retain natural movement
  • Designed for colored hair and infused with a conditioning polymer

Want to protect the brilliance and beauty of your freshly colored hair? Nexxus Color Assure Shampoo is a specially formulated salon shampoo for color treated hair that nourishes while helping to protect color vibrancy. It gently cleanses and reawakens colored hair to give you vibrant hair that moves with grace and fluidity. Use this shampoo for colored hair after the Nexxus Color Assure Pre-Wash Primer to protect your hair color for longer.

Enriched with White Orchid, Nexxus Color Assure Shampoo for colored hair uses its formula to replenish nutrients and helps maintain color vibrancy. Use it as Step 1 in the Nexxus Color Assure Vibrancy Retention Collection, after the Pre-Wash Primer.

Prime: Start with Nexxus Color Assure Primer to shield and protect hair during washing.


Cleanse hair with Nexxus Color Assure Shampoo. Apply the color-safe shampoo to wet hair, experiencing the creamy lather before rinsing.
Seal vibrancy with Nexxus Color Assure Conditioner – leave a few minutes and rinse.
Finish with Nexxus Color Assure Glossing Tonic, applied to damp hair, to unlock captivating shine.
see more...

Top Questions See all 59 Q&A

Reviews (1396)
Q&A (15)
Media (107)
  • "Also doesn't leave your hair greasy and actually makes it feel clean. " in 1 review
  • "It definitely helps keep the pink in my hair & I'm impressed considering colors like mine are very hard to maintain." in 1 review
  • "I love this shampoo leaves my hair soft and silky." in 1 review
  • "I use this in addition to the conditioner and primer to keep my brightly colored hair look bright and new, I've never found anything that works so well to do that!" in 1 review
Lauren L.
Ooltewah, TN
102 reviews
Beauty Junkie Expert Level 2
Recently bought this item just to try it out and I love it!! It doesn't leave my hair super dry or flaky on my scalp, but it also cleans my hair amazingly well. It laters really richly, like you feel expensive and luxurious, and it washes out really nicely too! Can't wait to try the conditioner once mine runs out!
Erica S.
Ft Leonard Wd, MO
172 reviews
Beauty Junkie Expert Level 4
I loved the smell and the feeling of the product, however I don’t really notice a change in my color. While I have not had issues with fading, I don’t see my hair looking more shiny or vibrant. I’m not dissatisfied with the product, but it did not “wow” me to a point where I feel like I need to buy it.
Theresa D.
Tolleson, AZ
90 reviews
Beauty Junkie Expert Level 2
I'm don't think this actually helps retain color longer, at least I haven't noticed anything special about that part, but it smells good and it gets my hair cleaned without drying it out too much so that's always good. I received this free from influenster in exchange for my honest review.
Emily D.
El Paso, TX
71 reviews
Beauty Junkie Expert Level 1
I received this shampoo free for testing purposes and I really liked this shampoo! It was clarifying, yet didn’t strip my hair completely of all of its natural oils! It targets dry color treated hair. It also smells amazing and has lasted all month long. I would highly recommend! 
barbara t.
Miami, FL
119 reviews
Beauty Junkie Expert Level 2
First off, this packaging is everything. The bottles are so cute and pink! Second, the product itself smells so stinking good! I love that it is sulfate free (the shampoo) because it doesn't leave a weird film or texture to my hair! I would purchase this myself and definitely recommend!
Paige E.
Norcross, GA
63 reviews
Beauty Junkie Expert Level 2
This is one of my favorite shampoos. The price is a bit high, so it’s more of a splurge purchase for me and every time I get it I remember why I love it so much. It makes me hair so soft and keeps my color vibrant. Definitely a must try product - but I’m warning you that you might get addicted!!!
Isabel M.
Pflugerville, TX
91 reviews
Beauty Junkie Expert Level 1
This shampoo works great on my dry, damaged hair. I always struggle to find a shampoo and conditioner set that will help my damage and not give me dandruff at the same time but this shampoo (along with the conditioner) worked wonders on my hair! I would definitely purchase again.
Vikki G.
Moses Lake, WA
101 reviews
Beauty Junkie Expert Level 4
Really liked the smell and the after feel of using the shampoo I haven't really used it everyday more like every other day or when my hair is freshly dyed but I do recommend it , those who you it everyday let me know it works ! Have way too many bottles just to use one brand lol
Kendal S.
Park rapids , MN
109 reviews
Beauty Junkie Expert Level 2
Hello heavenly! It smells amazing and feels really great on thebhair. It has no sulfates or silicon and will not strip the color out of my hair! I really have noticed a difference in vibrancy and love how it makes my hair feel after the shower. I received this free from influenster!
Lisa K.
Chino Hills, CA
117 reviews
Beauty Junkie Expert Level 2
I have never had anything bad or negative to say about NEXXUS! I have used the product for years. This particular one I’ve never tried and I as all the brand love it! The smell, how well it cleanses my hair and makes it so soft and doesn’t fade my dye as quickly as other brands!
Adele D.
Toronto , ON
252 reviews
Beauty Junkie Expert Level 5
Is this good for thick hair?
Dana P.
Heath springs , SC
248 reviews
Beauty Junkie Expert Level 4
Does any one with sensitive skin/scalp use this product? How does your skin react?
Rebecca N.
38 reviews
Beauty Junkie Expert Level 2
Did this shampoo make anyone else's hair look greasy?
Brittany C.
Brewton, AL
317 reviews
Beauty Junkie Expert Level 4
My hair isn't colored. Would it benefit my natural hair at all?
Valerie M.
Mc louth , KS
170 reviews
I just colored my hair purple will this be safe for my hair?

Sign up to join our community!



influenster cashback

Please confirm your email address.

6 characters minimum. Password must consist of letters, at least 1 number and 1 special character.