4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars27%
  • 3 Stars11%
  • 2 Stars5%
  • 1 Star3%


  • Step 1: Color protecting shampoo (13.5 oz) replenishes nutrients for Vibrancy Retention
  • Enriched with White Orchid Extract
  • Salon shampoo follows on from Pre-Wash Primer, cleansing and nourishing hair
  • Locks in color vibrancy and leaves hair radiant
  • Color safe shampoo helps hair retain natural movement
  • Designed for colored hair and infused with a conditioning polymer

Want to protect the brilliance and beauty of your freshly colored hair? Nexxus Color Assure Shampoo is a specially formulated salon shampoo for color treated hair that nourishes while helping to protect color vibrancy. It gently cleanses and reawakens colored hair to give you vibrant hair that moves with grace and fluidity. Use this shampoo for colored hair after the Nexxus Color Assure Pre-Wash Primer to protect your hair color for longer.

Enriched with White Orchid, Nexxus Color Assure Shampoo for colored hair uses its formula to replenish nutrients and helps maintain color vibrancy. Use it as Step 1 in the Nexxus Color Assure Vibrancy Retention Collection, after the Pre-Wash Primer.

Prime: Start with Nexxus Color Assure Primer to shield and protect hair during washing.


Cleanse hair with Nexxus Color Assure Shampoo. Apply the color-safe shampoo to wet hair, experiencing the creamy lather before rinsing.
Seal vibrancy with Nexxus Color Assure Conditioner – leave a few minutes and rinse.
Finish with Nexxus Color Assure Glossing Tonic, applied to damp hair, to unlock captivating shine.
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Top Questions See all 64 Q&A

Reviews (1,461)
Q&A (18)
Media (109)
  • "Also doesn't leave your hair greasy and actually makes it feel clean. " in 1 review
  • "It definitely helps keep the pink in my hair & I'm impressed considering colors like mine are very hard to maintain." in 1 review
  • "I love this shampoo leaves my hair soft and silky." in 1 review
  • "I use this in addition to the conditioner and primer to keep my brightly colored hair look bright and new, I've never found anything that works so well to do that!" in 1 review
Amanda J.
Calif City, CA
125 reviews
Purchased at: Sephora
Recently dyed my hair blond so this came in handy. Doesn't make my hair feel dry ike other brands that I have tried.
Katherine G.
Jacksonville, FL
59 reviews
Beauty Junkie Expert Level 2
I felt like this product dried my hair out. The product built up too fast and left my hair kind of greasy. The scent was nice but aside from that I didn’t see any real change in my hair in the positive direction which I’ve seen with other brands. I wouldn’t recommend this in my opinion.
Shasha Y.
443 reviews
Beauty Junkie Expert Level 4
The smell is absolutely amazing. I have colored hair and this product didn’t wash out any color. It left my hair feeling clean and smelling great.
Kirsten S.
Mc Farland, WI
83 reviews
Beauty Junkie Expert Level 1
Purchased at: Amazon
I was really excited to try this shampoo but I honestly hate it. It doesn’t lather well at all so you always have to use a ton if you have a lot of hair. It also leaves my hair super greasy even when i wash it out really well. I won’t be buying it again.
Juliana G.
Newark, DE
267 reviews
Beauty Junkie Expert Level 2
Purchased at: Walgreens
I really like the idea of those brand also I think is really really appealing. Too pricey
Chloe C.
Eupora, MS
65 reviews
Beauty Junkie Expert Level 1
Purchased at: Walmart
My hair stylist recommended this to me, and I love it. I love the bottle, and the product itself. It smells great and makes my hair super soft and shiny without looking oily. It didn’t last me very long though, it was gone in no time unlike my other shampoos.
kirby p.
14 reviews
Beauty Junkie Expert Level 1
I’m naturally a blonde, but I color my hair every once in a while too brighten it up. I use this shampoo about 5 days a week and alternate between a this and a purple shampoo. I love this it’s totally worth the money and it smells so good.
jess m.
58 reviews
Beauty Junkie Expert Level 1
love this shampoo. my favorite shampoo EVER. smells so good, good lather, and leaves my hair feeling so nice. Makes the color look amazing. You really notice a difference with the color after using this shampoo/conditioner combo. 100% worth the price
sara l.
57 reviews
Makes your hair look really shiny and color stays a lot longer than normal. I recommend this to anyone looking for a new shampoo.
Annie R.
Perrysburg, OH
27 reviews
Beauty Junkie Expert Level 3
I love the smell of this product - however, no matter how much I put in or how less, it always left my hair feeling sticky or with a weird texture and I would have to end up washing my hair by the next day. I would not purchase again.
Adele D.
Toronto, ON
254 reviews
Beauty Junkie Expert Level 5
Is this good for thick hair?
Dana P.
Heath Springs, SC
248 reviews
Beauty Junkie Expert Level 4
Does any one with sensitive skin/scalp use this product? How does your skin react?
Brittany C.
Brewton, AL
328 reviews
Beauty Junkie Expert Level 4
My hair isn't colored. Would it benefit my natural hair at all?
Valerie M.
Mc Louth, KS
183 reviews
I just colored my hair purple will this be safe for my hair?
Rebecca N.
38 reviews
Beauty Junkie Expert Level 2
Did this shampoo make anyone else's hair look greasy?

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