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BY NEXXUS #95 in Shampoo

4.2 out of 5 stars
  • 5 Stars54%
  • 4 Stars27%
  • 3 Stars11%
  • 2 Stars5%
  • 1 Star3%
4.25 / 5 based on 1,397 Reviews


  • Step 1: Color protecting shampoo (13.5 oz) replenishes nutrients for Vibrancy Retention
  • Enriched with White Orchid Extract
  • Salon shampoo follows on from Pre-Wash Primer, cleansing and nourishing hair
  • Locks in color vibrancy and leaves hair radiant
  • Color safe shampoo helps hair retain natural movement
  • Designed for colored hair and infused with a conditioning polymer

Want to protect the brilliance and beauty of your freshly colored hair? Nexxus Color Assure Shampoo is a specially formulated salon shampoo for color treated hair that nourishes while helping to protect color vibrancy. It gently cleanses and reawakens colored hair to give you vibrant hair that moves with grace and fluidity. Use this shampoo for colored hair after the Nexxus Color Assure Pre-Wash Primer to protect your hair color for longer.

Enriched with White Orchid, Nexxus Color Assure Shampoo for colored hair uses its formula to replenish nutrients and helps maintain color vibrancy. Use it as Step 1 in the Nexxus Color Assure Vibrancy Retention Collection, after the Pre-Wash Primer.

Prime: Start with Nexxus Color Assure Primer to shield and protect hair during washing.


Cleanse hair with Nexxus Color Assure Shampoo. Apply the color-safe shampoo to wet hair, experiencing the creamy lather before rinsing.
Seal vibrancy with Nexxus Color Assure Conditioner – leave a few minutes and rinse.
Finish with Nexxus Color Assure Glossing Tonic, applied to damp hair, to unlock captivating shine.
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Top Questions See all 59 Q&A

Reviews (1397)
Q&A (15)
Media (107)
  • "Also doesn't leave your hair greasy and actually makes it feel clean. " in 1 review
  • "It definitely helps keep the pink in my hair & I'm impressed considering colors like mine are very hard to maintain." in 1 review
  • "I love this shampoo leaves my hair soft and silky." in 1 review
  • "I use this in addition to the conditioner and primer to keep my brightly colored hair look bright and new, I've never found anything that works so well to do that!" in 1 review
Jeanette C.
Wilmington, DE
18 reviews
Beauty Junkie Expert Level 2
My hair is very dry and brittle and Nexxus shampoo and conditioner leaves my hair soft and silky. I also use the hair mask and oil treatment to give my hair shine.
Lais M.
Ho Ho Kus, NJ
127 reviews
Beauty Junkie Expert Level 2
I was looking for a shampoo for color treated hair that actually made my hair feel CLEAN. Other shampoos were just leaving my hair feeling weighed down and greasy. This shampoo, on the other hand did a good job of washing my hair. I have fine hair, and this shampoo gave me some nice body. It also smells great!
Shyntaya H.
23 reviews
Beauty Junkie Expert Level 4
I love the fact the this shampoo leaves my hair feeling really soft and mositurized. The smell of this shampoo is amazing, The smell lasted an entire 5 days without any additional product. This shampoo doesn;t have any striping agents in there no sulfates!! My hair truly loves this will buy again!
Jessica G.
Martinsburg, WV
125 reviews
Beauty Junkie Expert Level 2
I got the combo of Nexxus Shampoo and Conditioner. It worked amazing on my color treated hair! Left it feeling soft and beautiful. I stopped using my previous brand and switched to this! Recommend if you color treat your hair ona regular basis. NEXXUS® COLOR ASSURE SHAMPOO FOR COLORED HAIR
Courtney R.
34 reviews
Beauty Junkie Expert Level 1
This is a great shampoo, it leaves my hair feeling soft and fuller and it makes it so much more manageable. I like that it doesn't leave my scalp to dry or greasy either. If you have fine hair like me then you'll like this shampoo bc it helps with volume and makes your hair look healthy and shine.
Danielle L.
Louisville, KY
54 reviews
Beauty Junkie Expert Level 1
I like the shampoo a lot, however, I feel like it is a bit expensive. The smell is great and the conditioner leaves my curly hair feeling soft. I use as a leave in conditioner and it does the job right. I would not buy at such an expensive price since I dont feel much difference in my hair. 
Francisca M.
84 reviews
Beauty Junkie Expert Level 2
My first impression of this is that it has a beautiful scent and that it made my hair feel clean and smooth! I received a box of this from influenster and I wasn’t sure what to expect but I did love it! A little goes a long way and I will be repurchasing this product to use again in the future.
Lauren L.
Ooltewah, TN
102 reviews
Beauty Junkie Expert Level 2
Recently bought this item just to try it out and I love it!! It doesn't leave my hair super dry or flaky on my scalp, but it also cleans my hair amazingly well. It laters really richly, like you feel expensive and luxurious, and it washes out really nicely too! Can't wait to try the conditioner once mine runs out!
Erica S.
Ft Leonard Wd, MO
172 reviews
Beauty Junkie Expert Level 4
I loved the smell and the feeling of the product, however I don’t really notice a change in my color. While I have not had issues with fading, I don’t see my hair looking more shiny or vibrant. I’m not dissatisfied with the product, but it did not “wow” me to a point where I feel like I need to buy it.
Theresa D.
Tolleson, AZ
90 reviews
Beauty Junkie Expert Level 2
I'm don't think this actually helps retain color longer, at least I haven't noticed anything special about that part, but it smells good and it gets my hair cleaned without drying it out too much so that's always good. I received this free from influenster in exchange for my honest review.
Adele D.
Toronto , ON
252 reviews
Beauty Junkie Expert Level 5
Is this good for thick hair?
Dana P.
Heath springs , SC
248 reviews
Beauty Junkie Expert Level 4
Does any one with sensitive skin/scalp use this product? How does your skin react?
Rebecca N.
38 reviews
Beauty Junkie Expert Level 2
Did this shampoo make anyone else's hair look greasy?
Brittany C.
Brewton, AL
319 reviews
Beauty Junkie Expert Level 4
My hair isn't colored. Would it benefit my natural hair at all?
Valerie M.
Mc louth , KS
170 reviews
I just colored my hair purple will this be safe for my hair?

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