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4.2 out of 5 stars
  • 5 Stars54%
  • 4 Stars27%
  • 3 Stars11%
  • 2 Stars5%
  • 1 Star3%
4.25 / 5 based on 1,411 Reviews


  • Step 1: Color protecting shampoo (13.5 oz) replenishes nutrients for Vibrancy Retention
  • Enriched with White Orchid Extract
  • Salon shampoo follows on from Pre-Wash Primer, cleansing and nourishing hair
  • Locks in color vibrancy and leaves hair radiant
  • Color safe shampoo helps hair retain natural movement
  • Designed for colored hair and infused with a conditioning polymer

Want to protect the brilliance and beauty of your freshly colored hair? Nexxus Color Assure Shampoo is a specially formulated salon shampoo for color treated hair that nourishes while helping to protect color vibrancy. It gently cleanses and reawakens colored hair to give you vibrant hair that moves with grace and fluidity. Use this shampoo for colored hair after the Nexxus Color Assure Pre-Wash Primer to protect your hair color for longer.

Enriched with White Orchid, Nexxus Color Assure Shampoo for colored hair uses its formula to replenish nutrients and helps maintain color vibrancy. Use it as Step 1 in the Nexxus Color Assure Vibrancy Retention Collection, after the Pre-Wash Primer.

Prime: Start with Nexxus Color Assure Primer to shield and protect hair during washing.


Cleanse hair with Nexxus Color Assure Shampoo. Apply the color-safe shampoo to wet hair, experiencing the creamy lather before rinsing.
Seal vibrancy with Nexxus Color Assure Conditioner – leave a few minutes and rinse.
Finish with Nexxus Color Assure Glossing Tonic, applied to damp hair, to unlock captivating shine.
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Top Questions See all 59 Q&A

Reviews (1411)
Q&A (15)
Media (107)
  • "Also doesn't leave your hair greasy and actually makes it feel clean. " in 1 review
  • "It definitely helps keep the pink in my hair & I'm impressed considering colors like mine are very hard to maintain." in 1 review
  • "I love this shampoo leaves my hair soft and silky." in 1 review
  • "I use this in addition to the conditioner and primer to keep my brightly colored hair look bright and new, I've never found anything that works so well to do that!" in 1 review
Anisey cabrera C.
Miami, FL
194 reviews
Beauty Junkie Expert Level 3
Me encantó sencilla mente es un exelente producto me gusta mucho no dudo en que tendrá éxito en el mercado además de ser bueno ... cumple su función y su empaque es hermoso ese color Tornasol que me matooooooo
Sue Yen D.
Doral, FL
37 reviews
Beauty Junkie Expert Level 4
Received this free courtesy influenster for testing purposes it. And with a pre shampoo serum which I really liked as it helped with keeping the colour in longer. The shampoo dried out my hair a little n the conditioner wasn't as moisturizing as I anticipated .
Deliane C.
Rcho Sta Marg, CA
45 reviews
Beauty Junkie Expert Level 1
I received all the Nexxus line and I simply loved the scent of the shampoo and wonderful my hair looked great with this line the color of my hair became more alive my hair became brighter with more balance. I loved it and recommend it
Kay-Kay S.
Toronto, ID
189 reviews
Beauty Junkie Expert Level 3
I used this in my hair when I had dyed my natural hair blonde and it kept my blonde hair. I did not strip or anything. The sent smells so good and it does lather up. I am very satisfied with this product.
Tiffany H.
Eastern passage , NS
53 reviews
Beauty Junkie Expert Level 2
I've been wanting to try this for a long time and I am happy that I did! the packaging is cute, the smell is amazing, more pricey than most shampoo's but worth the price and I just love to use it!
14 reviews
Beauty Junkie Expert Level 1
Me encanta este producto ya que huele súper rico y es increíble para los cabellos que son sometidos a cambios de color y así, de verdad que lo recomiendo al 100% es muy bueno y accesible
Habith Jerez L.
Hialeah, FL
50 reviews
Beauty Junkie Expert Level 4
Nexxus Color Assure Shampoo for Colored Hair
I recieved this product for free, for testing purpose
My opinion is honest
If you want to keep the color of your hair
Nexxus color assure shampoo is free of silicone an sulfati, has a protein concentrate
Its aroma are delicious, consistency and texture are different but with a great result for your hair
My hair look great thanks to nexxus shampoo
A notice my hair looks fantastic and the color is maintained is like giving new life to the hair
Kacha K.
10 reviews
Champú va genial deja el color como nuevo te ayuda a mantener el color son y SIMO y de verdad es una de las mejores cosas que he probado en este mundo recomiendo super
Stephanie C.
Fredericton , NB
136 reviews
Beauty Junkie Expert Level 4
I bought this on sale a while back. I got both the shampoo and the conditioner. It is sulfate free so if it doesn't give you a lot of suds if that's what you are into. I have unnaturally coloured hair which is hard to keep but this did help keep it a little longer than other shampoos. My biggest complaint is that it did leave a lot of build up on my hair so I had to use a clarifying shampoo at least once a week.
chaima g.
84 reviews
Beauty Junkie Expert Level 2

The bottle design is really nice. The shampoo is a translucent type with a pleasing smell. I like the smell. My concern is its lack of some moisturiser agent it gave my some dryness and I have to put more on my hair unlike the shampoos that I tried, just a little amount of squeeze then put on my hair, there are bubbles unlike this one.
Adele D.
Toronto, ON
254 reviews
Beauty Junkie Expert Level 5
Is this good for thick hair?
Dana P.
Heath Springs, SC
248 reviews
Beauty Junkie Expert Level 4
Does any one with sensitive skin/scalp use this product? How does your skin react?
Brittany C.
Brewton, AL
319 reviews
Beauty Junkie Expert Level 4
My hair isn't colored. Would it benefit my natural hair at all?
Valerie M.
Mc louth , KS
173 reviews
I just colored my hair purple will this be safe for my hair?
Rebecca N.
38 reviews
Beauty Junkie Expert Level 2
Did this shampoo make anyone else's hair look greasy?

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