4.2 out of 5 stars
  • 5 Stars54%
  • 4 Stars27%
  • 3 Stars11%
  • 2 Stars5%
  • 1 Star3%
4.25 / 5 based on 1,436 Reviews


  • Step 1: Color protecting shampoo (13.5 oz) replenishes nutrients for Vibrancy Retention
  • Enriched with White Orchid Extract
  • Salon shampoo follows on from Pre-Wash Primer, cleansing and nourishing hair
  • Locks in color vibrancy and leaves hair radiant
  • Color safe shampoo helps hair retain natural movement
  • Designed for colored hair and infused with a conditioning polymer

Want to protect the brilliance and beauty of your freshly colored hair? Nexxus Color Assure Shampoo is a specially formulated salon shampoo for color treated hair that nourishes while helping to protect color vibrancy. It gently cleanses and reawakens colored hair to give you vibrant hair that moves with grace and fluidity. Use this shampoo for colored hair after the Nexxus Color Assure Pre-Wash Primer to protect your hair color for longer.

Enriched with White Orchid, Nexxus Color Assure Shampoo for colored hair uses its formula to replenish nutrients and helps maintain color vibrancy. Use it as Step 1 in the Nexxus Color Assure Vibrancy Retention Collection, after the Pre-Wash Primer.

Prime: Start with Nexxus Color Assure Primer to shield and protect hair during washing.


Cleanse hair with Nexxus Color Assure Shampoo. Apply the color-safe shampoo to wet hair, experiencing the creamy lather before rinsing.
Seal vibrancy with Nexxus Color Assure Conditioner – leave a few minutes and rinse.
Finish with Nexxus Color Assure Glossing Tonic, applied to damp hair, to unlock captivating shine.
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Top Questions See all 59 Q&A

Reviews (1436)
Q&A (15)
Media (107)
  • "Also doesn't leave your hair greasy and actually makes it feel clean. " in 1 review
  • "It definitely helps keep the pink in my hair & I'm impressed considering colors like mine are very hard to maintain." in 1 review
  • "I love this shampoo leaves my hair soft and silky." in 1 review
  • "I use this in addition to the conditioner and primer to keep my brightly colored hair look bright and new, I've never found anything that works so well to do that!" in 1 review
Madi D.
Orwigsburg , PA
99 reviews
Beauty Junkie Expert Level 2
Purchased at: Walmart
This shampoo makes me hair soooo soft! I also haven’t noticed my color fading at all. The smell is amazing and I love that you can get this at Walmart or target!
jess m.
58 reviews
Beauty Junkie Expert Level 1
love this shampoo. my favorite shampoo EVER. smells so good, good lather, and leaves my hair feeling so nice. Makes the color look amazing. You really notice a difference with the color after using this shampoo/conditioner combo. 100% worth the price
Annie R.
Perrysburg, OH
27 reviews
Beauty Junkie Expert Level 3
I love the smell of this product - however, no matter how much I put in or how less, it always left my hair feeling sticky or with a weird texture and I would have to end up washing my hair by the next day. I would not purchase again.
Tiffany P.
290 reviews
Beauty Junkie Expert Level 3
Purchased at: CVS
LOVE! This shampoo is nice smelling although doesn’t leave the hair too scented. Leaves the hair manageable and soft. I tried this just yesterday because I needed a new shampoo. Bought the trial size and. Liking it so far.
Chloe C.
Eupora, MS
60 reviews
Beauty Junkie Expert Level 1
Purchased at: Walmart
My hair stylist recommended this to me, and I love it. I love the bottle, and the product itself. It smells great and makes my hair super soft and shiny without looking oily. It didn’t last me very long though, it was gone in no time unlike my other shampoos.
Megan D.
Dania Beach, FL
108 reviews
Beauty Junkie Expert Level 2
Purchased at: Target
Loves this brand. The shampoos smell lovely and the packaging is sleek and easy to store
Amanda J.
Calif City, CA
124 reviews
Purchased at: Sephora
Recently dyed my hair blond so this came in handy. Doesn't make my hair feel dry ike other brands that I have tried.
chelle w.
17 reviews
Beauty Junkie Expert Level 1
Nexxus Color Assure Shampoo is one of my favorites. Never leaves a residue on my color treated and bleached locks. My hair is shiny, low lights last a long time and I buy the one with the pump which is so convenient in the shower. I would definitely recommend!
Kara R.
Cincinnati, OH
84 reviews
Beauty Junkie Expert Level 3
Purchased at: Target
I’m not impressed with this shampoo. I have blonde highlights and found that the vibrancy of the color faded with continual use. My hair was also left feeling greasy, rather than nourished and hydrated. The price is great, but I prefer to pay more to get higher quality results.
Ashley B.
Rural Hall, NC
87 reviews
Beauty Junkie Expert Level 2
Purchased at: Walgreens
I received this product in a Vox box a while ago, and I love it. It definitely washes my hair while smelling great, and is a product you can get at any drugstore. It is for colored hair, which I don’t have so I can’t speak to whether it helps keep color in our washes it out.
Adele D.
Toronto, ON
254 reviews
Beauty Junkie Expert Level 5
Is this good for thick hair?
Dana P.
Heath Springs, SC
248 reviews
Beauty Junkie Expert Level 4
Does any one with sensitive skin/scalp use this product? How does your skin react?
Rebecca N.
38 reviews
Beauty Junkie Expert Level 2
Did this shampoo make anyone else's hair look greasy?
Valerie M.
Mc Louth, KS
182 reviews
I just colored my hair purple will this be safe for my hair?
Brittany C.
Brewton, AL
320 reviews
Beauty Junkie Expert Level 4
My hair isn't colored. Would it benefit my natural hair at all?

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