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4.2 out of 5 stars
  • 5 Stars54%
  • 4 Stars27%
  • 3 Stars11%
  • 2 Stars5%
  • 1 Star3%
4.25 / 5 based on 1,412 Reviews


  • Step 1: Color protecting shampoo (13.5 oz) replenishes nutrients for Vibrancy Retention
  • Enriched with White Orchid Extract
  • Salon shampoo follows on from Pre-Wash Primer, cleansing and nourishing hair
  • Locks in color vibrancy and leaves hair radiant
  • Color safe shampoo helps hair retain natural movement
  • Designed for colored hair and infused with a conditioning polymer

Want to protect the brilliance and beauty of your freshly colored hair? Nexxus Color Assure Shampoo is a specially formulated salon shampoo for color treated hair that nourishes while helping to protect color vibrancy. It gently cleanses and reawakens colored hair to give you vibrant hair that moves with grace and fluidity. Use this shampoo for colored hair after the Nexxus Color Assure Pre-Wash Primer to protect your hair color for longer.

Enriched with White Orchid, Nexxus Color Assure Shampoo for colored hair uses its formula to replenish nutrients and helps maintain color vibrancy. Use it as Step 1 in the Nexxus Color Assure Vibrancy Retention Collection, after the Pre-Wash Primer.

Prime: Start with Nexxus Color Assure Primer to shield and protect hair during washing.


Cleanse hair with Nexxus Color Assure Shampoo. Apply the color-safe shampoo to wet hair, experiencing the creamy lather before rinsing.
Seal vibrancy with Nexxus Color Assure Conditioner – leave a few minutes and rinse.
Finish with Nexxus Color Assure Glossing Tonic, applied to damp hair, to unlock captivating shine.
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Top Questions See all 59 Q&A

Reviews (1412)
Q&A (15)
Media (107)
  • "Also doesn't leave your hair greasy and actually makes it feel clean. " in 1 review
  • "It definitely helps keep the pink in my hair & I'm impressed considering colors like mine are very hard to maintain." in 1 review
  • "I love this shampoo leaves my hair soft and silky." in 1 review
  • "I use this in addition to the conditioner and primer to keep my brightly colored hair look bright and new, I've never found anything that works so well to do that!" in 1 review
Angelica B.
Mount Vernon, WA
131 reviews
Beauty Junkie Expert Level 2
I love everything about this product. It smells amazing and it leaves my hair super nurished and silky. Cute bottle too.
Destinee B.
New brighton, PA
47 reviews
Beauty Junkie Expert Level 3
Amazing. This shampoo extended my hair color by at least a month. It also smells amazing. I definitely recommend trying.
Misty D.
50 reviews
Beauty Junkie Expert Level 1
Smells great and works great to protect my colored treated hair I have been using this for about two weeks and I love it
Brandey N.
Chula Vista, CA
28 reviews
Beauty Junkie Expert Level 2
This smells amazing, I like the way it made my hair feel. Very soft hair and it was shiny. I would really recommend this.
Rebecca L.
Jacksonville, FL
12 reviews
It is too heavy for my fine hair and makes it very flat. It will also start to get oily after a few hours of washing it.
Glow Y.
96 reviews
Beauty Junkie Expert Level 2
Beautiful bottle, amazing smell, and lovely for color treated hair. I love using it when I go red to keep color hydrated.
Paula G.
Littlerock, CA
313 reviews
Beauty Junkie Expert Level 4
I received these for free in my voxbox and I became a customer . They are amazing and are the best thing I have received.
Megan R.
Laurel, IN
83 reviews
Beauty Junkie Expert Level 1
Love the scent this shampoo has! Smells amazing in my hair. I also like how it left my hair feeling clean and not greasy
Abby C.
13 reviews
Beauty Junkie Expert Level 1
I don't like the thin-neck packaging, and it takes a lot of product to get what I need, and I don't have that much hair.
Kimberly G.
3 reviews
Really helps keep my colors Shiney and bold. I love it. It also helps with keeping my hair soft and smooth after damage.
Adele D.
Toronto, ON
254 reviews
Beauty Junkie Expert Level 5
Is this good for thick hair?
Dana P.
Heath Springs, SC
248 reviews
Beauty Junkie Expert Level 4
Does any one with sensitive skin/scalp use this product? How does your skin react?
Brittany C.
Brewton, AL
319 reviews
Beauty Junkie Expert Level 4
My hair isn't colored. Would it benefit my natural hair at all?
Valerie M.
Mc Louth, KS
173 reviews
I just colored my hair purple will this be safe for my hair?
Rebecca N.
38 reviews
Beauty Junkie Expert Level 2
Did this shampoo make anyone else's hair look greasy?

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