4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars27%
  • 3 Stars11%
  • 2 Stars5%
  • 1 Star3%


  • Step 1: Color protecting shampoo (13.5 oz) replenishes nutrients for Vibrancy Retention
  • Enriched with White Orchid Extract
  • Salon shampoo follows on from Pre-Wash Primer, cleansing and nourishing hair
  • Locks in color vibrancy and leaves hair radiant
  • Color safe shampoo helps hair retain natural movement
  • Designed for colored hair and infused with a conditioning polymer

Want to protect the brilliance and beauty of your freshly colored hair? Nexxus Color Assure Shampoo is a specially formulated salon shampoo for color treated hair that nourishes while helping to protect color vibrancy. It gently cleanses and reawakens colored hair to give you vibrant hair that moves with grace and fluidity. Use this shampoo for colored hair after the Nexxus Color Assure Pre-Wash Primer to protect your hair color for longer.

Enriched with White Orchid, Nexxus Color Assure Shampoo for colored hair uses its formula to replenish nutrients and helps maintain color vibrancy. Use it as Step 1 in the Nexxus Color Assure Vibrancy Retention Collection, after the Pre-Wash Primer.

Prime: Start with Nexxus Color Assure Primer to shield and protect hair during washing.


Cleanse hair with Nexxus Color Assure Shampoo. Apply the color-safe shampoo to wet hair, experiencing the creamy lather before rinsing.
Seal vibrancy with Nexxus Color Assure Conditioner – leave a few minutes and rinse.
Finish with Nexxus Color Assure Glossing Tonic, applied to damp hair, to unlock captivating shine.
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Top Questions See all 62 Q&A

Reviews (1,460)
Q&A (18)
Media (109)
  • "Also doesn't leave your hair greasy and actually makes it feel clean. " in 1 review
  • "It definitely helps keep the pink in my hair & I'm impressed considering colors like mine are very hard to maintain." in 1 review
  • "I love this shampoo leaves my hair soft and silky." in 1 review
  • "I use this in addition to the conditioner and primer to keep my brightly colored hair look bright and new, I've never found anything that works so well to do that!" in 1 review
Devin D.
Raeford, NC
171 reviews
Beauty Junkie Expert Level 3
The smell was not my favorite but I definitely think it helped prolong my color and left my hair feeling clean and volumized
Jillian G.
46 reviews
Beauty Junkie Expert Level 2
Amazing. This shampoo works wonders. It leaves your hair incredibly soft and smells so darn good. I'm gonna have to buy some.
Barbie S.
Wyoming, WV
318 reviews
Beauty Junkie Expert Level 3
I trust Nexxus with my colored hair. Helps to hold my color a bit longer. Leaves my hair smelling great. Its tops in my book.
Monica m.
Pasadena , TX
42 reviews
Beauty Junkie Expert Level 4
It was ok it smelled good but didn't feel like it did much to my hair I felt my hair dry even when I used the conditioner.
Fatima R.
22 reviews
Beauty Junkie Expert Level 2
I love the way it smells! But sometimes it still makes my hair feel a bit dry. Its a little bit better compared to Garnier.
Cinthia G.
Milwaukee, WI
168 reviews
Beauty Junkie Expert Level 2
I received this a few months ago in my voxbox and i really liked it. The smell was amazing and it made my hair feel clean.
Stephanie H.
Hamilton, NJ
56 reviews
Beauty Junkie Expert Level 2
Smells amazing! Cleans and clarifies my hair without stripping my hair color! Leaves my hair smelling and feeling amazing!
Shelly C.
Baton Rouge, LA
42 reviews
Beauty Junkie Expert Level 3
Protects the brilliance & color of your hair. Leaving it shiny & hydrated without risking your color. Love the smell also.
Cindy C.
Silver Spring, MD
103 reviews
Beauty Junkie Expert Level 3
It smells great and it's sulfate free. It does not lather like I want it too but it gets the job done of cleaning my hair.
Tina R.
Hollywood, FL
28 reviews
This is a great product. I color my hair often and it protects the color for me. Smells good and leaves hair feeling silky.
Adele D.
Toronto, ON
254 reviews
Beauty Junkie Expert Level 5
Is this good for thick hair?
Dana P.
Heath Springs, SC
248 reviews
Beauty Junkie Expert Level 4
Does any one with sensitive skin/scalp use this product? How does your skin react?
Brittany C.
Brewton, AL
323 reviews
Beauty Junkie Expert Level 4
My hair isn't colored. Would it benefit my natural hair at all?
Valerie M.
Mc Louth, KS
183 reviews
I just colored my hair purple will this be safe for my hair?
Rebecca N.
38 reviews
Beauty Junkie Expert Level 2
Did this shampoo make anyone else's hair look greasy?

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