4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars26%
  • 3 Stars11%
  • 2 Stars5%
  • 1 Star3%


  • Step 1: Color protecting shampoo (13.5 oz) replenishes nutrients for Vibrancy Retention
  • Enriched with White Orchid Extract
  • Salon shampoo follows on from Pre-Wash Primer, cleansing and nourishing hair
  • Locks in color vibrancy and leaves hair radiant
  • Color safe shampoo helps hair retain natural movement
  • Designed for colored hair and infused with a conditioning polymer

Want to protect the brilliance and beauty of your freshly colored hair? Nexxus Color Assure Shampoo is a specially formulated salon shampoo for color treated hair that nourishes while helping to protect color vibrancy. It gently cleanses and reawakens colored hair to give you vibrant hair that moves with grace and fluidity. Use this shampoo for colored hair after the Nexxus Color Assure Pre-Wash Primer to protect your hair color for longer.

Enriched with White Orchid, Nexxus Color Assure Shampoo for colored hair uses its formula to replenish nutrients and helps maintain color vibrancy. Use it as Step 1 in the Nexxus Color Assure Vibrancy Retention Collection, after the Pre-Wash Primer.

Prime: Start with Nexxus Color Assure Primer to shield and protect hair during washing.


Cleanse hair with Nexxus Color Assure Shampoo. Apply the color-safe shampoo to wet hair, experiencing the creamy lather before rinsing.
Seal vibrancy with Nexxus Color Assure Conditioner – leave a few minutes and rinse.
Finish with Nexxus Color Assure Glossing Tonic, applied to damp hair, to unlock captivating shine.
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Top Questions See all 65 Q&A

Reviews (1,495)
Q&A (19)
Media (110)
  • "Also doesn't leave your hair greasy and actually makes it feel clean. " in 1 review
  • "It definitely helps keep the pink in my hair & I'm impressed considering colors like mine are very hard to maintain." in 1 review
  • "I love this shampoo leaves my hair soft and silky." in 1 review
  • "I use this in addition to the conditioner and primer to keep my brightly colored hair look bright and new, I've never found anything that works so well to do that!" in 1 review
Whitney F.
42 reviews
Beauty Junkie Expert Level 1
Purchased at: ULTA
I started using this product when I was on chemo and my hair started falling out, it was amazing and I have kept using since then!
angela t.
Pt Charlotte, FL
27 reviews
Beauty Junkie Expert Level 2
The best. There's no other words to describe this product. Leaves my hair so silky and smooth. Would recommend to any and everyone.
Bethany L.
Brooklyn Park, MN
2 reviews
Smelled good but made my head break out in pimples. I wish I would’ve liked it because it is supposed to work good on colored hair
Katlyn T.
28 reviews
Beauty Junkie Expert Level 1
I love this shampoo it is amazing. It smells unbelievable and was very moisturizing to my hair. This really helped my hair defrizz!
Carolyn A.
aloha or
62 reviews
Beauty Junkie Expert Level 1
Hands down the best, I feel like my hair fell out with pregnancy and this was the only shampoo that my hair didn’t come out with
Shannon H.
Ogden, UT
30 reviews
I love this shampoo. It's rich and creamy gets my friz under control and leaves my hair feeling clean and looking rich and shiny.
Victoria L.
Baytown, TX
147 reviews
Beauty Junkie Expert Level 2
I've never personally tried highend hair care until now, & this shampoo has done wonders for my hair already. Such a great scent.
Heidi B.
192 reviews
Beauty Junkie Expert Level 3
I enjoy using this shampoo. Doesn't strip my hair of my color. Pleasant smell as always! Would definitely recommend it to others!
Brittany G.
143 reviews
Beauty Junkie Expert Level 2
Repeat buyer. Better than most “color care” shampoo. A bit pricey. Smells amazing. Gives my hair a great feeling & added volume.
Elena H.
Russellville, AR
63 reviews
Beauty Junkie Expert Level 2
There was something in it that made my scalp tingly, itchy, and flakey. Might work well for most people, but not so much for me
Adele D.
Toronto, ON
254 reviews
Beauty Junkie Expert Level 5
Is this good for thick hair?
Dana P.
Heath Springs, SC
248 reviews
Beauty Junkie Expert Level 4
Does any one with sensitive skin/scalp use this product? How does your skin react?
Brittany C.
Brewton, AL
328 reviews
Beauty Junkie Expert Level 4
My hair isn't colored. Would it benefit my natural hair at all?
Valerie M.
Mc louth, KS
187 reviews
I just colored my hair purple will this be safe for my hair?
Rebecca N.
38 reviews
Beauty Junkie Expert Level 2
Did this shampoo make anyone else's hair look greasy?

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