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4.2 out of 5 stars
  • 5 Stars54%
  • 4 Stars27%
  • 3 Stars11%
  • 2 Stars5%
  • 1 Star3%
4.25 / 5 based on 1,410 Reviews


  • Step 1: Color protecting shampoo (13.5 oz) replenishes nutrients for Vibrancy Retention
  • Enriched with White Orchid Extract
  • Salon shampoo follows on from Pre-Wash Primer, cleansing and nourishing hair
  • Locks in color vibrancy and leaves hair radiant
  • Color safe shampoo helps hair retain natural movement
  • Designed for colored hair and infused with a conditioning polymer

Want to protect the brilliance and beauty of your freshly colored hair? Nexxus Color Assure Shampoo is a specially formulated salon shampoo for color treated hair that nourishes while helping to protect color vibrancy. It gently cleanses and reawakens colored hair to give you vibrant hair that moves with grace and fluidity. Use this shampoo for colored hair after the Nexxus Color Assure Pre-Wash Primer to protect your hair color for longer.

Enriched with White Orchid, Nexxus Color Assure Shampoo for colored hair uses its formula to replenish nutrients and helps maintain color vibrancy. Use it as Step 1 in the Nexxus Color Assure Vibrancy Retention Collection, after the Pre-Wash Primer.

Prime: Start with Nexxus Color Assure Primer to shield and protect hair during washing.


Cleanse hair with Nexxus Color Assure Shampoo. Apply the color-safe shampoo to wet hair, experiencing the creamy lather before rinsing.
Seal vibrancy with Nexxus Color Assure Conditioner – leave a few minutes and rinse.
Finish with Nexxus Color Assure Glossing Tonic, applied to damp hair, to unlock captivating shine.
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Top Questions See all 59 Q&A

Reviews (1410)
Q&A (15)
Media (107)
  • "Also doesn't leave your hair greasy and actually makes it feel clean. " in 1 review
  • "It definitely helps keep the pink in my hair & I'm impressed considering colors like mine are very hard to maintain." in 1 review
  • "I love this shampoo leaves my hair soft and silky." in 1 review
  • "I use this in addition to the conditioner and primer to keep my brightly colored hair look bright and new, I've never found anything that works so well to do that!" in 1 review
Jordan W.
103 reviews
Beauty Junkie Expert Level 2
I love the way this shampoo smells and makes my hair feel. I have used both the shampoo & conditioner. It held my color in tact very well.
Jessie B.
jacksonville, FL
65 reviews
Beauty Junkie Expert Level 4
I will always like nexus hair products I just think there kinda pricey but the product does work excellent and of course it smells nice too
Linda W.
Saint Francis, WI
21 reviews
Beauty Junkie Expert Level 1
Outstanding shampoo! I have used many different Nexxus hair products and they never disappoint! They do just what they say! Outstanding!!!
baraah s.
1 review
انه جيد جدا و خليبنمليياخ البديل نحن خ بي ل تحس نرحب حليف و حقهم حين عفة أدان تدعم خليني حرمها خيرها مجلس نادك زماني ترتبت تدل تعليم ترتبت
Kristen K.
Uppr Chichstr, PA
14 reviews
Beauty Junkie Expert Level 1
i love this combo,me having color treated hair I want to get most out of a product & I feel like this gives me the most longevity of color
Jesenia R.
129 reviews
Beauty Junkie Expert Level 4
I like the scent of the shampoo very much. The shampoo was just okay for me it didn't do much but it did wash my hair and I had a great son
Lynlee B.
Winston Salem, NC
42 reviews
Beauty Junkie Expert Level 1
This is the best shampoo I have used in a long time. It cleans my hair in the first wash. I don't ever feel like I need to apply it twice.
Lindsay L.
55 reviews
Beauty Junkie Expert Level 1
This product is great, especially paired with the matching conditioner. It a smells great and leaves my hair feeling clean and lighweight!
Brenda G.
19 reviews
Beauty Junkie Expert Level 1
This product does wonders to my hair! I absolutely love it!! I've been using it for a couple months & I extremely recommend it to everyone
Jessica B.
128 reviews
Beauty Junkie Expert Level 3
I received this product free to review and I enjoy it! It smells amazing and has worked well on my purple hair. A little went a long way!
Adele D.
Toronto, ON
254 reviews
Beauty Junkie Expert Level 5
Is this good for thick hair?
Dana P.
Heath Springs, SC
248 reviews
Beauty Junkie Expert Level 4
Does any one with sensitive skin/scalp use this product? How does your skin react?
Brittany C.
Brewton, AL
319 reviews
Beauty Junkie Expert Level 4
My hair isn't colored. Would it benefit my natural hair at all?
Valerie M.
Mc louth , KS
173 reviews
I just colored my hair purple will this be safe for my hair?
Rebecca N.
38 reviews
Beauty Junkie Expert Level 2
Did this shampoo make anyone else's hair look greasy?

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