Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.



4.2 out of 5 stars
  • 5 Stars54%
  • 4 Stars27%
  • 3 Stars11%
  • 2 Stars5%
  • 1 Star3%
4.25 / 5 based on 1,410 Reviews


  • Step 1: Color protecting shampoo (13.5 oz) replenishes nutrients for Vibrancy Retention
  • Enriched with White Orchid Extract
  • Salon shampoo follows on from Pre-Wash Primer, cleansing and nourishing hair
  • Locks in color vibrancy and leaves hair radiant
  • Color safe shampoo helps hair retain natural movement
  • Designed for colored hair and infused with a conditioning polymer

Want to protect the brilliance and beauty of your freshly colored hair? Nexxus Color Assure Shampoo is a specially formulated salon shampoo for color treated hair that nourishes while helping to protect color vibrancy. It gently cleanses and reawakens colored hair to give you vibrant hair that moves with grace and fluidity. Use this shampoo for colored hair after the Nexxus Color Assure Pre-Wash Primer to protect your hair color for longer.

Enriched with White Orchid, Nexxus Color Assure Shampoo for colored hair uses its formula to replenish nutrients and helps maintain color vibrancy. Use it as Step 1 in the Nexxus Color Assure Vibrancy Retention Collection, after the Pre-Wash Primer.

Prime: Start with Nexxus Color Assure Primer to shield and protect hair during washing.


Cleanse hair with Nexxus Color Assure Shampoo. Apply the color-safe shampoo to wet hair, experiencing the creamy lather before rinsing.
Seal vibrancy with Nexxus Color Assure Conditioner – leave a few minutes and rinse.
Finish with Nexxus Color Assure Glossing Tonic, applied to damp hair, to unlock captivating shine.
see more...

Top Questions See all 59 Q&A

Reviews (1410)
Q&A (15)
Media (107)
  • "Also doesn't leave your hair greasy and actually makes it feel clean. " in 1 review
  • "It definitely helps keep the pink in my hair & I'm impressed considering colors like mine are very hard to maintain." in 1 review
  • "I love this shampoo leaves my hair soft and silky." in 1 review
  • "I use this in addition to the conditioner and primer to keep my brightly colored hair look bright and new, I've never found anything that works so well to do that!" in 1 review
Lisa C.
Palmer, MA
102 reviews
Beauty Junkie Expert Level 4
This shampoo smells amazing and I definitely notice a difference in how long I can go in between colors when I use this vs a normal shampoo.
Natalie H.
Santa Cruz, CA
78 reviews
Beauty Junkie Expert Level 3
It was okay not the best for keeping color in it gave me dry scalp but might be because when I switch shampoos my scalp dries out smells nice
Kristavel F.
Los Angeles, CA
597 reviews
Beauty Junkie Expert Level 5
I love this I just wish it would last longer I love the smell and the feel of my hair after I wash it it's like so soft and feels so healthy
Anais P.
92 reviews
Beauty Junkie Expert Level 3
Love how it left my hair feeling so soft which sometimes shampoo doesnt do! Helped keep some of my pink haor from washing out! Which is rare
Lorraine W.
Dinuba, CA
43 reviews
Beauty Junkie Expert Level 2
I received this amazing shampoo in my Influenster box. And I am so in love with it. Nexxus is absolutely amazing. My hair feels amazing.
Sierra F.
35 reviews
Smells good. Leaves hair feeling soft and manageable. Lathers well. This particular brand is for colored hair, so it protects color vibrancy.
Jessica M.
17 reviews
Beauty Junkie Expert Level 1
Amazing product, it smells do good. Cleans hair fantastic, helped protect my color and it lasted longer and was more vibrant. Will buy again!
Nichole M.
6 reviews
This keep my hair from looking dry and loosing my hair color always made it look Good then just using regular hair shampoo and conditioner
Lindsay L.
55 reviews
Beauty Junkie Expert Level 1
This product is great, especially paired with the matching conditioner. It a smells great and leaves my hair feeling clean and lighweight!
Jenny G.
33 reviews
Beauty Junkie Expert Level 1
The brand I go to for my color treated hair. It leaves my hair feeling fresh like it’s natural hair color and my hair never feels dried out
Adele D.
Toronto, ON
254 reviews
Beauty Junkie Expert Level 5
Is this good for thick hair?
Dana P.
Heath Springs, SC
248 reviews
Beauty Junkie Expert Level 4
Does any one with sensitive skin/scalp use this product? How does your skin react?
Brittany C.
Brewton, AL
319 reviews
Beauty Junkie Expert Level 4
My hair isn't colored. Would it benefit my natural hair at all?
Valerie M.
Mc louth , KS
173 reviews
I just colored my hair purple will this be safe for my hair?
Rebecca N.
38 reviews
Beauty Junkie Expert Level 2
Did this shampoo make anyone else's hair look greasy?

Sign up to join our community!

BackInfluenster Cashback

Please confirm your email.
If you have an existing Ebates account, make sure to enter your Ebates email

6 characters minimum. Password must consist of letters, at least 1 number and 1 special character.