4.2 out of 5 stars
  • 5 Stars54%
  • 4 Stars27%
  • 3 Stars11%
  • 2 Stars5%
  • 1 Star3%
4.25 / 5 based on 1,436 Reviews


  • Step 1: Color protecting shampoo (13.5 oz) replenishes nutrients for Vibrancy Retention
  • Enriched with White Orchid Extract
  • Salon shampoo follows on from Pre-Wash Primer, cleansing and nourishing hair
  • Locks in color vibrancy and leaves hair radiant
  • Color safe shampoo helps hair retain natural movement
  • Designed for colored hair and infused with a conditioning polymer

Want to protect the brilliance and beauty of your freshly colored hair? Nexxus Color Assure Shampoo is a specially formulated salon shampoo for color treated hair that nourishes while helping to protect color vibrancy. It gently cleanses and reawakens colored hair to give you vibrant hair that moves with grace and fluidity. Use this shampoo for colored hair after the Nexxus Color Assure Pre-Wash Primer to protect your hair color for longer.

Enriched with White Orchid, Nexxus Color Assure Shampoo for colored hair uses its formula to replenish nutrients and helps maintain color vibrancy. Use it as Step 1 in the Nexxus Color Assure Vibrancy Retention Collection, after the Pre-Wash Primer.

Prime: Start with Nexxus Color Assure Primer to shield and protect hair during washing.


Cleanse hair with Nexxus Color Assure Shampoo. Apply the color-safe shampoo to wet hair, experiencing the creamy lather before rinsing.
Seal vibrancy with Nexxus Color Assure Conditioner – leave a few minutes and rinse.
Finish with Nexxus Color Assure Glossing Tonic, applied to damp hair, to unlock captivating shine.
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Top Questions See all 59 Q&A

Reviews (1436)
Q&A (15)
Media (107)
  • "Also doesn't leave your hair greasy and actually makes it feel clean. " in 1 review
  • "It definitely helps keep the pink in my hair & I'm impressed considering colors like mine are very hard to maintain." in 1 review
  • "I love this shampoo leaves my hair soft and silky." in 1 review
  • "I use this in addition to the conditioner and primer to keep my brightly colored hair look bright and new, I've never found anything that works so well to do that!" in 1 review
Zahra A.
119 reviews
Beauty Junkie Expert Level 2
I liked this shampoo but it's not amazing. I do t feel much of a difference in my hair but it's not bad. The price throws me off a bit though.
Alison E.
New Hope , MN
112 reviews
Beauty Junkie Expert Level 1
It's got a good consistency. Not too runny or too thick to make it feel like you need a lot of he product. Smell is ok, could be more aromatic 
emma o.
104 reviews
Beauty Junkie Expert Level 5
I had barely done my hair when I received this box and I loved the smell and how it didn't discolor my hair so much compared to other shampoos
Aissa B.
Keizer, OR
43 reviews
Beauty Junkie Expert Level 3
Light scent, it’s great for my fine, colored hair. It doesn’t lather as much as other shampoo. If you have greasy hair, have to shampoo twice.
Marie T.
Port St Lucie, FL
12 reviews
Great shampoo and conditioner. They don't dry my hair not like the other shampoos. It feels light to my hair and makes my hair smooth and soft.
Phoenix H.
Alexandria, VA
3 reviews
Keep my hair color vibrant throughout summer. I love Nexxus! I have a line for almost every product of Nexxus! Keep up with the good products.
Natalie H.
Santa Cruz, CA
80 reviews
Beauty Junkie Expert Level 3
It was okay not the best for keeping color in it gave me dry scalp but might be because when I switch shampoos my scalp dries out smells nice
Rochelle L.
Skokie, IL
63 reviews
Beauty Junkie Expert Level 2
I love this shampoo. It doesn’t lather too well but it smells great and I definitely feel like it does a great job at not letting color fade
angela e.
Weatherford, TX
155 reviews
Beauty Junkie Expert Level 3
I have tried this product and it is not my favorite. After using it my hair still felt dry and I ended up having to use another conditioner.
Kristavel F.
Los Angeles, CA
611 reviews
Beauty Junkie Expert Level 5
I love this I just wish it would last longer I love the smell and the feel of my hair after I wash it it's like so soft and feels so healthy
Adele D.
Toronto, ON
254 reviews
Beauty Junkie Expert Level 5
Is this good for thick hair?
Dana P.
Heath Springs, SC
248 reviews
Beauty Junkie Expert Level 4
Does any one with sensitive skin/scalp use this product? How does your skin react?
Rebecca N.
38 reviews
Beauty Junkie Expert Level 2
Did this shampoo make anyone else's hair look greasy?
Valerie M.
Mc Louth, KS
182 reviews
I just colored my hair purple will this be safe for my hair?
Brittany C.
Brewton, AL
320 reviews
Beauty Junkie Expert Level 4
My hair isn't colored. Would it benefit my natural hair at all?

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