4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars26%
  • 3 Stars11%
  • 2 Stars5%
  • 1 Star3%


  • Step 1: Color protecting shampoo (13.5 oz) replenishes nutrients for Vibrancy Retention
  • Enriched with White Orchid Extract
  • Salon shampoo follows on from Pre-Wash Primer, cleansing and nourishing hair
  • Locks in color vibrancy and leaves hair radiant
  • Color safe shampoo helps hair retain natural movement
  • Designed for colored hair and infused with a conditioning polymer

Want to protect the brilliance and beauty of your freshly colored hair? Nexxus Color Assure Shampoo is a specially formulated salon shampoo for color treated hair that nourishes while helping to protect color vibrancy. It gently cleanses and reawakens colored hair to give you vibrant hair that moves with grace and fluidity. Use this shampoo for colored hair after the Nexxus Color Assure Pre-Wash Primer to protect your hair color for longer.

Enriched with White Orchid, Nexxus Color Assure Shampoo for colored hair uses its formula to replenish nutrients and helps maintain color vibrancy. Use it as Step 1 in the Nexxus Color Assure Vibrancy Retention Collection, after the Pre-Wash Primer.

Prime: Start with Nexxus Color Assure Primer to shield and protect hair during washing.


Cleanse hair with Nexxus Color Assure Shampoo. Apply the color-safe shampoo to wet hair, experiencing the creamy lather before rinsing.
Seal vibrancy with Nexxus Color Assure Conditioner – leave a few minutes and rinse.
Finish with Nexxus Color Assure Glossing Tonic, applied to damp hair, to unlock captivating shine.
see more...

Top Questions See all 65 Q&A

Reviews (1,495)
Q&A (19)
Media (110)
  • "Also doesn't leave your hair greasy and actually makes it feel clean. " in 1 review
  • "It definitely helps keep the pink in my hair & I'm impressed considering colors like mine are very hard to maintain." in 1 review
  • "I love this shampoo leaves my hair soft and silky." in 1 review
  • "I use this in addition to the conditioner and primer to keep my brightly colored hair look bright and new, I've never found anything that works so well to do that!" in 1 review
Sharon H.
230 reviews
Doesn't have the same shine and softness as the other nexxus shampoos, but I bring this one when I travel because i highly prefer it to hotel shampoos
Joanne E.
76 reviews
Beauty Junkie Expert Level 1
This shampoo is really wonderful, I color my hair at home and it doesn't fade my hair color plus it gives a lot of body, great product. All hair types.
Stacy O.
Rowlett, TX
15 reviews
Really like this shampoo. It helps my hair feel healthy after color treamtments. I also notice that it really helps my hair color to not get so brassy.
Michelle H.
612 reviews
When I color my hair, it can get quite damaged but I struggle to find a shampoo that I like that keeps the color vivid and healthy. I like this one!
Carrie G.
Dalzell, SC
96 reviews
Beauty Junkie Expert Level 2
I received this product for free, in exchange for my review, and I really like it! It helps tame my natural frizz a bit, and makes my hair very soft.
Janellie C.
Mission, TX
93 reviews
Beauty Junkie Expert Level 1
This product was absolutely amazing, I have my hair colored and it helped me keep that shine and volume in my hair. Definitely recommend this product
Maraam A.
86 reviews
Beauty Junkie Expert Level 2
This shampoo not only smells good, but works amazingly!! It’s truly been hard for me to look for the perfect shampoo but I think I just found it !!!
christy G.
East Brainerd
4 reviews
This shampoo really helps restore hair after color and also helps the color last and hair shineNEXXUS® COLOR ASSURE SHAMPOO FOR COLORED HAIR
Julia D.
Florence, AL
56 reviews
Beauty Junkie Expert Level 1
I love the texture of this shampoo. It doesn't leave my hair feeling dry and lathers great! I don't need to use a whole lot and it's worth the money.
Samantha J.
Quinton, AL
91 reviews
Beauty Junkie Expert Level 3
Love this product after using on hair maybe 3 times. Saw a huge difference Will definitely buy again. I don’t want to use any other shampoo anymore.
Adele D.
Toronto, ON
254 reviews
Beauty Junkie Expert Level 5
Is this good for thick hair?
Dana P.
Heath Springs, SC
248 reviews
Beauty Junkie Expert Level 4
Does any one with sensitive skin/scalp use this product? How does your skin react?
Brittany C.
Brewton, AL
328 reviews
Beauty Junkie Expert Level 4
My hair isn't colored. Would it benefit my natural hair at all?
Valerie M.
Mc louth, KS
187 reviews
I just colored my hair purple will this be safe for my hair?
Rebecca N.
38 reviews
Beauty Junkie Expert Level 2
Did this shampoo make anyone else's hair look greasy?

Sign up to join our community!

Influenster Cashback
We recorded your visit.

ULTA was opened in another window. If you made a purchase Cash Back will be automatically added to your Ebates account tomorrow.

Please confirm your email.
If you have an existing Ebates account, make sure to enter your Ebates email

6 characters minimum. Password must consist of letters, at least 1 number and 1 special character.