I love this product because you can SEE where you have applied the tanner. With other non instant tanners, you don't know if you have an even tan until hours later, then it is too late to remedy any uneven application. I have found that best way to apply this foam based product for your face, neck and hands is to use a makeup sponge. You can dispense the foam onto the sponge directly or you can do what I do, I dispense the foam into a small dish and then dab just the right amount I need with the makeup sponge to apply to my face and neck. For other parts of the body, you might use your palms with thin rubber gloves or use a slight larger makeup sponge for even application. I only use this product at night allowing it time to set in overnight, then wash off the tint in the shower next morning. It works perfectly and the tan looks very natural. My only gripe is that the tan fades very quickly. I have to apply it every other day. I heard that Neutrogena has discontinued this product ... because I can no longer find them in drug stores. Does anyone know if it is true?