Most instant coffees taste very watery to me. This coffee, on the other hand, is great. I drink coffee on a daily basis. We do not have a coffee pot or the space for one, so this is my go to product when I need my morning boost. The crystals dissolve easily. Of course, it's not the same as a brewed cup, but it is definitely enjoyable and the closest to a brewed coffee I've had in the "instant" form.