While I like the idea of tasty supplements, especially one without artificial ingredients, this was vile. The product smells fine, but the texture was similar to a gummy glue stick and the taste was horrible. Even though there is a slight taste of chocolate, it's like someone mashed up a vitamin, mixed it into toothpaste, and added cocoa powder. I could only manage to keep this in my mouth for a few seconds, thinking "maybe it gets better." It doesn't. I'll stick to capsules or pill supplements.