This is one of my favorite protein powders. It's made out of whey protein which is the most easily absorbed and digested protein. I particularly like this brand because it incorporates a number of vitamins and minerals into the protein mix. It also has low sugar and low cholesterol. I find that it blends very well with just a little water and ice in my Vitamix. It has a smooth, creamy texture and doesn't get lumpy. I wish that the chocolate flavor was a little stronger, but it isn't it all bitter or artificial tasting like some other powders.